The story behind the most inspirational brand EVER! Harley Davidson. Scroll through their illustrious story timeline and stay tuned for my blog post on BrandStories.net.
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When you think about the greatest reading experiences you have, what do you remember? Maybe you remember the fully fleshed-out characters. You may also remember the fantastic, unforgettable setting of the story, and the places and sights from the book that felt so real it was as if you were there yourself. Maybe the ending was a real gut punch, a shocker, a bolt from the blue that you never saw coming. Chances are the journey of the protagonist was so beautiful and inspiring that you couldn’t stop beaming about it for weeks. But most of all, you probably remember how it made you feel.
Omar Kattan - New Age AdMan's insight:
There are various ways you can use the power of narrative to make your content really stand out and leave a mark in the hearts and minds of your readers. If you manage to emotionally engage your readers in addition to informing them, they are guaranteed to come back for more. The power of a good story is tremendous. Make sure you use it in all your written communication to skyrocket the success of your brand. Do you employ strong narrative in your brand story? How do you use it in your content marketing strategy? Share below… Delete the scoop?
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Unless you’ve been living under a rock, chances are good you’re well aware of the increasing popularity of content marketing and brand storytelling.
While many social media experts and content marketers are focusing on written content like blog posts, savvy marketers and brand storytellers are turning to visual content creation in increasing numbers.
With options like infographics, memes, and videos available, making an impression and telling your story via visual content could become increasingly difficult.
One way to make a strong impression and better tell your brand story is to include video animation in your content marketing mix . Animated content is highly engaging, offers opportunities for strong brand messaging, and is highly shareable via social media channels.
Here are five startups making waves in the animation niche, try them to see if they can add pizzazz to your brand story.
Omar Kattan - New Age AdMan's insight:
Five animation tools content marketers can use to bring their brand stories to life and make the most out of their visual web efforts. Which tools do you use to tell you brand story, create online buzz and increase customer engagement? Delete the scoop?
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There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey.
Omar Kattan - New Age AdMan's insight:
This story structure — which is inherently linear — can also help you structure your content into a story map. The story map helps to organize your pieces of content across a timeline. Delete the scoop?
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Who is Jim Signorelli? and how is he shaping the way brands tell their stories? The latest brand story interview for Ouroboros Entertainment Via OuroborosEntertainment
Omar Kattan - New Age AdMan's insight:
@JimSignorelli Founder/CEO eswStoryLab on Brand Storytelling Delete the scoop?
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Why do you do what you do?
Answered correctly, this simple question can form the backbone of your brand story and help inform the manner in which you communicate with your customers, fans and followers; your transmedia story arc if you will.
Omar Kattan - New Age AdMan's insight:
“People don’t buy what you do; people buy why you do it”. It’s the feeling they get out of your product or service and what it can do for them that defines your brand. In a nutshell, When a brand’s personality complements our own, we form a friendship and give it our trust and loyalty. Delete the scoop?
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Art Of Persuasion - Lessons from A Master Brand Storyteller - Brand Stories - New Age Brand Building
One adman’s view I particularly subscribe to is that of Bill Bernbach.
Bernbach had deep insight into human nature. He believed that in order for brand communicators to become human persuaders they needed to get at the heart of what motivates people.
Bernbach believed that successful communicators are not only concerned with what they put into a piece of writing but what the reader gets out of it; they’re “students of how people read and listen”.
Good communicators understand that readers read with their ego, their emotions, their compulsions, their prejudices, their urges, their aspirations and that they plot with their brain to rationalize the facts until they become the tools of their desires.
Good communicators must therefore be good storytellers.
Omar Kattan - New Age AdMan's insight:
Human beings are creative by nature, instincts such as storytelling are embedded at the heart of our psyche and we’re all hard wired to react to them. New age brand communicators must master the art of storytelling and learn to balance emotion and intellect in order to succeed. 
Omar Kattan - New Age AdMan's curator insight,
January 21, 1:29 PM
Human beings are creative by nature, instincts such as storytelling are embedded at the heart of our psyche and we’re all hard wired to react to them. New age brand communicators must master the art of storytelling and learn to balance emotion and intellect in order to succeed. Delete the scoop?
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Happy New Year everyone and welcome to 2013!
Let’s kick it off with an interesting piece of brand storytelling that came out of the fragrance industry in 2012.
This particular brand story is one of an unlikely alliance between a fragrance house, a magazine (Wallpaper), a book publisher, and Karl Lagerfeld(!?).
Omar Kattan - New Age AdMan's insight:
Paper Passion is an ode to the written word in a world gone digital.
The storyline is supported by the a product feature -the smell of the perfume formulated to resemble that of fresh printed books- and the packaging which looks like a book.
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Merry Christmas and a Happy Story-Filled New Year from BrandStories.Net Dedicated to my two kids (Jana and Jad) whom I can't be with this year.
Omar Kattan - New Age AdMan's insight:
To celebrate #Christmas story-style we created this short video about a stick boy on a mission. Watch and enjoy. Delete the scoop?
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Trying to capitalize on the brands as publisher trend, Coca-Cola revamps its corporate site to now be a magazine of sorts. Via OuroborosEntertainment Delete the scoop?
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Just four months ago, Facebook launched headfirst into the world of active content marketing with Facebook Stories, a website that showcases unique ways people across the globe use the social networking site. The engaging new channel also offers a rich source of data, featuring infographics and interactive data visualizations.
Facebook, one of the web’s most recognized brands, already has the attention of a billion people. But a little extra branding can go a long way. Delete the scoop?
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The Charity: Water story is Scott’s own personal brand story; they’re one and the same.
The brand's aura is derived from Scott’s unyielding commitment and passion for his cause. You can hear it in his voice. His voice is the Charity Water brand voice.
This is how new age brands are born.
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One of my all time favorite brand stories belongs to TOMS.
It’s the story of a man who had an altruistic vision born out of the need to contribute practical solutions to the severe poverty situations in developing countries around the world.
The man behind the brand is Blake Mycoskie, a 36 year old American entrepreneur and author. At TOMS, Blake’s known as Chief Shoe Giver.
Blake was inspired to launch the brand during one of his visits to Argentina where he witnessed kids running in the streets with no shoes.
He had to do something about it. TOMS was his response. Via Gregg Morris 
Prisilla Zazueta's curator insight,
May 13, 2:09 PM
This is based on the beginning of a change an how one man began an entire revolution many want to join and others that joined without an initiative. Delete the scoop?
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How Apple Tells Their Product Stories rather than tell the benefits alone of the product. Via OuroborosEntertainment Delete the scoop?
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If Kodak had to launch the product again in 2013, which version of the ad do you think it would go with? My bet would be Don Draper’s. Here’s why…
Brands that communicate by telling stories that resonate with their audience -create nostalgia or establish a sentimental bond with the product as Don puts it- win.
Don’s version does that better.Consumers today relate to and are more loyal to brands that communicate why they do what they do rather than just what they do and how they do it.
Don’s version is better at communicating the “why”.Brand communication that taps our emotional trigger and pulls at our heart strings gets shared more than communication that simply regurgitates dull facts and figures. Don’s version of the ad is better at doing that.
Odds are that Don’s version of the ad has a higher likelihood of getting parodied/”memed” and going viral than the original 60′s version.
Watch this Facebook Timeline launch version…
Omar Kattan - New Age AdMan's insight:
Which version of the ad would you go with today? Don Draper’s or the original? Share your thoughts… Delete the scoop?
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Jack Daniel’s celebrated its place in rock and roll history with the launch of a global campaign called “Legend.” Using historic footage, actual concert flyers, ticket stubs, bathroom graffiti and the work of legendary rock photographer, Danny Clinch, the campaign pays homage to the whiskey that was there. Frank Sinatra, Bad Brains, Joey Ramone, Freddie King and Mudhoney, among others, all paint a vivid picture of music history.
Omar Kattan - New Age AdMan's insight:
JD has always been a part of the story. Traveling from the gritty stage of CBGB’s in New York City to the hair band dominated streets of the Sunset Strip, “Legend” is a celebration of music iconography and authenticity. Quite literally “with the band since 1866”, Jack Daniel’s has been onstage, backstage, in the studios, on the tour bus and in the hands of legends since the birth of rock and roll. Delete the scoop?
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Yesterday, while enjoying an espresso at my local coffee shop, I overheard a conversation between a very frustrated businessman and his bank’s customer service advisor (CSA). By the end of the call, the businessman had more or less decided to take his business elsewhere.
It made me think about a saying from one of my favorite authors, Maya Angelou who once said:
"Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning."
Service oriented brands have much to learn from this sentence. Make sure your brand message is consistent with the manner in which it’s being dispersed by your customer facing representatives; both online and offline.
Omar Kattan - New Age AdMan's insight:
You can craft the perfect brand message and say it in the most compelling way, but if it’s tarnished by the faces and voices of your business you will have failed.
Make sure that your customer service representatives play the role of the protagonist, not the villain in your brand’s story. Delete the scoop?
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Omar Kattan - New Age AdMan's insight:
My interview with @OuroborosEnt on why storytelling is crucial for new age branding Delete the scoop?
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VIstaPrint and MOO.com Go head-to-head in a storytelling market share stake. Via OuroborosEntertainment
Omar Kattan - New Age AdMan's insight:
Some brands get it, others just don't. 
OuroborosEntertainment's curator insight,
January 22, 3:30 PM
How Are Brands Approaching Visual Storytelling in Their TV Commercials? Delete the scoop?
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n line with their new age storytelling strategy Content 2020, Coke have revamped their iconic polar bears and gave them a starring role in a new short film.
The 7 minute story brings to life the traditional Polar Bear family in a movie produced by none other than Ridley Scott.
Watch…
Omar Kattan - New Age AdMan's insight:
Whereas in previous commercials, we saw the bears drinking Coke and overly selling the product, in this one we see no product shots, only the logo at the beginning of the movie and the logo watermark throughout. Delete the scoop?
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Brand Stories will be 9 months old this January.
What better way to celebrate this than by breathing life into the unicorn in our logo.
Like any well defined character in all good stories, we’ll give him a name; let’s call him “Hemlock Misty Colt”
And what a character he is! Hemlock is often very naughty and is always being told off. He is misty like the blue mountains, and he casts spells of plenty and bounty.
Above all, he’s always restless and loves to keep himself busy.
Watch...
Omar Kattan - New Age AdMan's insight:
Every brand has a story, does yours? Delete the scoop?
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Last year, Canon called upon screen director Ron Howard to create a short film based on eight photos submitted by Canon owners.
The idea was to tell a story from eight photos, each chosen to fulfill one of the following story elements: setting, time, character, mood, relationship, goal, obstacle and “the unknown” ....
Omar Kattan - New Age AdMan's insight:
When brands get to grips with what they’re actually selling, magic happens. Canon is case in point.
Canon sells cameras but they’re not in the camera selling business.
They realized early on that they’re in the imagination and creative inspiration industries. They also happen to sell cameras. Delete the scoop?
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Last week, CMI sent around this deck with 58 examples of social media brilliance.
Once example that caught my eye… how PurinaONE uses Facebook. Pet brand PurinaONE tells pet stories to stand out on Facebook. They use longer posts, supplemented with pictures that tell compelling stories. The posts are well written and inspire engagement from their fans. Each piece of content is highly relevant to the brand’s audience. Their posts garner thousands of likes and ignite passionate conversations. They’ve tapped into the emotion trigger to host the conversation and own a lucrative content niche. Brilliant.
Omar Kattan - New Age AdMan's insight:
Using Facebook as a storytelling platform allows brands to connect with their audience in a place where they feel comfortable. Here are a few best practices to follow to ensure that this engagement works well for your brand. Delete the scoop?
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A dialogue on the subject of organizational storytelling; narrative as a leadership capability. Author and story consultant David Hutchens of www.DavidHutche... Via Karen Dietz 
Karen Dietz's curator insight,
December 4, 2012 11:49 AM
Woo hoo! Here are two of my favorite colleagues -- David Hutchens and Paul Smith -- talking about Paul's recent book Lead With A Story. Paul, who works for Proctor and Gamble, shares with us his insights about storytelling and leadership based not only on his research with CEOs around the country, but also from his own corporate expeirence. That's what I love -- a guy in the trenches sharing lessons with us all. Now David is no slouch either and is one of the earliest practitioners of working with stories in organizations around knowledge management, knowledge transfer, and systems thinking. He's been on my bookshelf for years now, and I always enjoy our conversations together. This 60-minute video -- from a Google Hangout that happened a few days ago -- is great. I love the questions David asks and I love what Paul shares with us -- stories about PPTs, how to avoid being a boring, and learning who the real hero is. And that's just for starters! Thanks guys for a terrific session. Hey -- each one of you is a leader in your own right. Take the time to dig in here and get even better as a leader! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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In celebration of the United Arab Emirates National day, we’ve created a story about the rise to glory of one of the most amazing cities in the world [also Sandstorm Towers Headquarters].
The story is work in progress so stay tuned throughout the day for updates as the full story evolves to show how Dubai rose to become one of the world’s most vibrant cities, financial hub and the gateway between East and West.
We will also be supplementing this story with a video that will be published over the next few days. Stay tuned and in the meantime and without further ado, the story of Dubai… Delete the scoop?
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If you know me, you’ll know how passionate I am about brand storytelling. You’ll know that I’m a big believer in and advocate of the telling of a brand’s story, including its purpose and what it stands for.
If you know me, you’ll also know that I’m a champion of the idea that to be truly successful, a brand must effectively communicate why it does what it does rather than harp on about what it does and how it does it.
It’s time I started sharing with you what the Sandstorm Digital brand stands for, why we do what we do, and to begin telling you our brand story.
More on why we do what we do... Delete the scoop?
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