Brand Stories
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Brand Stories
Brand Building Through Storytelling
Curated by Omar Kattan
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Rescooped by Omar Kattan from Stories - an experience for your audience -!

Customer Storytelling- Elevating the Voice of the Customer in a B to B World

Julie Roehm, Chief Storyteller at SAP, delivered an engaging multimedia keynote at the Inbound Marketing Summit on April 3, 2013. Throughout this presentatio...

Via José Carlos, Hans Heesterbeek
Omar Kattan's insight:

Julie recaps storytelling all the way back from the first painting on caves, through the Gutenburg press, motions pictures and radio as storytelling mediums and how the internet and social impacted the methods in which brands must communicate in a new age.  Brilliant brand storytelling examples and insights.

Hans Heesterbeek's curator insight, September 12, 2013 12:52 AM

Julie Roehm,  did was she does best: she told a story.

Rescooped by Omar Kattan from Just Story It! Biz Storytelling!

Storytelling is the New Currency in Digital Marketing

Storytelling is the New Currency in Digital Marketing | Brand Stories |

This piece is from Evivio Blog - I selected this piece because today is the beginning of the Reinvention Summit where people from all over the world gather together to hear and share stories of change. All businesses are going through reinvention, telling the right stories to connect with their audiences in a new way is crucial. 


This is a review by my curating buddy Jan Gordon. I couldn't have said it better myself! Enjoy her review:


Here are some highlights:


**Stories are the new currency in digital marketing, as digital media allow consumers a surfeit of channels to listen to and engage on.


**Consumers want to be engrossed and entertained, and as with other entertainment media, they expect a story.


But stories are not just entertaining.


**Stories are useful, descriptive, beautiful, interesting: shareable.


**Shareable, and participatory: when your audience shares your content, they often add their perspective to it, adding social credence that can further enhance its relevance


**The iconic marketing goal of the social media era is ‘viral’ content – a video, photo or other content that spreads like a virus from host to host, making millions of people laugh, cry or think.


**But one must consider how many of those attempts at ‘viral’ marketing have succeeded.


**On a Wikipedia list of the most viral internet memes very few of them are associated with a brand and those that are were almost always created by a third party or viewed as a public joke.


**Trying to produce a viral internet meme is like trying to stand up on a water slide. The chances that you will fall flat on your face and look pretty silly in the process are very high.


**Rather than attempting to create ‘viral’ content, marketers should aim for ‘shareable’ content. That is, content that genuinely affects their target demographic; content that addresses real problems or communicates similar ideals.


Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"


Read full article here: []

Via janlgordon, Karen Dietz
misslenali's comment, April 21, 2012 12:34 PM
:) you´re very welcome Karen I probably will rescoop more from you!
I like you.....
Deb Nystrom, REVELN's curator insight, January 2, 2013 1:43 PM

There are few things so captivating, so memorable, as a good story.  Change is empowered by sharing examples of what works, or what changes feature quick wins.  Digital marketers are the purveyors.  

What is really needed are change leaders who stir the mix so the stories come forward.  Change Leaders champion the best stories and shape their cultures with them.  ~  Deb

Audrey's curator insight, January 5, 2013 3:59 PM

After reading your article I am going to do some of my lessons as stories. You know psychology is an area of study which naturally lends itself to story telling;

Scooped by Omar Kattan!

Logitech’s New Office Stories: Identifiable Characters Sell

Logitech’s New Office Stories: Identifiable Characters Sell | Brand Stories |

Why do I love Logitech’s “New Office” Campaign?


Besides the fact that it utilises storytelling techniques, here are a few more reasons why I admire this campaign.

I was able to identify with at least one of the characters in the ads (the father).

The focus of the campaign is on the storyline and the customers, not the product.

Product placement is un-obtrusive, the products are naturally woven into the storyline.

The stories are relevant globally and the content can easily be localised.

They follow the campaign with real life stories solidifying their role as the small business authority

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