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Brand Building Through Storytelling
Curated by Omar Kattan
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Rescooped by Omar Kattan from Just Story It! Biz Storytelling
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When Is A Story Not A Story?

When Is A Story Not A Story? | Brand Stories | Scoop.it

The presenter correctly indicated that stories can be used to hold interest that might otherwise drift. He supported this by outlining a structure:

Start with the point you want to make; Illustrate the point with a story; Provide an example or application that supports your point.

Ugh!! I can't stand this flow because it is simply a regurgitation of the old "Tell them what you are going to tell them; tell them; then tell you what you told them." I agree with the author of the article who says this is not storytelling. The author continues to say:

 

A side benefit, he contended, is that this structure can be quickly delivered.

 

It sounds logical, but it is not storytelling. Speeding through events with an eye on the clock cuts the heart out of emotional involvement, and effective storytelling ties directly into the emotions of the audience.

 

Now, this structure can certainly work when the second step is changed to “Illustrate the point with an anecdote.”

 

I love this article because it is a terrific discussion about the difference between an anecdote and a story -- and when/how to use each effectively. The author makes great points and I know you will get a lot from reading this post.

 

And if you want more examples of different narrative forms so you can be a smarter storyteller, then go download my free guide "Narrative Forms -- What the Heck is a Story Anyway? Why Can't I Just Use An Example?" 

http://www.juststoryit.com/howto and scroll down to #2 on the page.


Via Gregg Morris, Karen Dietz
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Rescooped by Omar Kattan from Just Story It! Biz Storytelling
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The Power of Story -- short video

Stories are powerful. We put together this little demonstration to inspire our people make more emotional connections.

 

I love his short video about why stories work so well to make information meaningful and memorable!

 

I share it with you today for 2 reasons:

It looks like it would be a very simple video technique you could use for sharing your own business stories. If you need to demonstrate the power of storytelling in your work, share this video!

 

Hope this video gets your week off to a roaring start.


Via Karen Dietz
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Karen Dietz's comment, April 14, 2012 3:26 PM
Thanks for re-scooping this JD! Have a wonderful weekend :)
Karen Dietz's comment, April 22, 2012 8:57 PM
Thank you for re-scooping this Elena!
Karen Dietz's comment, April 23, 2012 5:35 PM
Thank you for re-scooping this Heiko!