Brand Stories
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Brand Stories
Brand Building Through Storytelling
Curated by Omar Kattan
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Customer Storytelling- Elevating the Voice of the Customer in a B to B World

Julie Roehm, Chief Storyteller at SAP, delivered an engaging multimedia keynote at the Inbound Marketing Summit on April 3, 2013. Throughout this presentatio...

Via José Carlos, Hans Heesterbeek
Omar Kattan's insight:

Julie recaps storytelling all the way back from the first painting on caves, through the Gutenburg press, motions pictures and radio as storytelling mediums and how the internet and social impacted the methods in which brands must communicate in a new age.  Brilliant brand storytelling examples and insights.

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Hans Heesterbeek's curator insight, September 12, 2013 12:52 AM

Julie Roehm,  did was she does best: she told a story.

Rescooped by Omar Kattan from Just Story It! Biz Storytelling
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The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google

The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google | Brand Stories | Scoop.it

And, last Saturday morning, before I got up and on with my day, I watched his short film entitled ‘Guthrie Beach Raft’ and it got me thinking about the power of storytelling in marketing.

 

Yes, successful marketing is all about emotions -- not facts.

 

There are two videos to view here that make the author's point. The first video is OK -- for whatever reason it didn't really grab me.

 

But the second video about Google Chrome is a hit! That's because it tells a very engaging story about how someone uses Google's integrated suite of tools. It's brilliant.

 

Enjoy both of these -- and take these lessons to heart. When creating your content, decide which emotions you want to evoke in your audience and then craft your material to evoke those. 

 

As the author says, "Sometimes, facts and figures are great, but if you’re really looking to create loyalty and build a relationship with your audience then creating an emotional bond is the way forward."


Via Karen Dietz
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Rescooped by Omar Kattan from Just Story It! Biz Storytelling
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Make It Count -- Nike Story & Engagement

like me on https://www.facebook.com/cneistat we shot this in 10 days, just the two of us. Max, my friend in the movie, is a talented filmmaker, he edited thi...

 

Well this is fun and perfect for a Friday treat! Nike charged these 2 guys to make a video/digital story about its brand. They stepped out of the box and had an adventure. And in the end, they put together this fab video that perfectly expresses the Nike brand!

 

What a hoot. And a terrific example of engaging your customers in creating brand stories for you. Not only is the end product engaging, but this shows what customers engagement is all about.

 

Whether these guys are customers or professionals hired to create the video, it's still representative of great customer engagement.

 

Enjoy watching this short video and have a great weekend!


Via Karen Dietz
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go girl's comment, April 28, 2012 5:50 PM
Great! I wanna buy those shoes. That little clip was certainly packed with loads of stimulous to underpin the brands vision and message in a variety of ways.
Karen Dietz's comment, April 29, 2012 4:23 PM
I so agree with your comment Go Girl! It made me want to go out for a run and further solidified my great feelings about Nike :)
Rescooped by Omar Kattan from Just Story It! Biz Storytelling
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Cinderella 2.0: Is this really storytelling?

This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia.


Via Soraia Ferreira, Ph.D., Karen Dietz
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A story to explain transmedia storytelling. Brilliant! Cinderella 2.0 @Soraiaferreira via @KDietz

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Bad Spoon's curator insight, August 18, 2013 1:36 AM

Une modernisation du conte de fée Cendrillon,

 

ou comment l'art de la transmission orale peut s'adapter aux médias modernes, offrant aux marques de belles opportunités de visibilité

Rudolf Kabutz's curator insight, August 22, 2013 2:42 AM

Storytelling over the centuries has always been exciting - today the media technology brings totally new dimensions to storytelling.

Rescooped by Omar Kattan from StoryBranding: How brands can embrace the power of story
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Four Examples of Successful Long-Form Branded Content (Stories)

Four Examples of Successful Long-Form Branded Content (Stories) | Brand Stories | Scoop.it
In a world where audiences consuming media have a fleeting attention span, one would think that long-form branded content wouldn't stand a chance. Wrong.

 

LOL -- in the nano-second world of today's advertising, this article talks about long-form branded content that is 2-5 minutes long. Too funny!

 

But the video examples shared are great stories and one is a complete sports back-story that lasts 28 minutes.

 

And I love the main point of the post:  that when you give a compelling story for someone to view, listen to, or read you can capture and keep their attention.

 

Of course, that means you need excellent storytelling skills that lead to excellent stories. 

 

I bet these videos give you great ideas about the biz stories you can tell, and how to craft + share them. Enjoy watching them!


Via Karen Dietz, Jim Signorelli,Story-Lab
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The Power of Story -- short video

Stories are powerful. We put together this little demonstration to inspire our people make more emotional connections.

 

I love his short video about why stories work so well to make information meaningful and memorable!

 

I share it with you today for 2 reasons:

It looks like it would be a very simple video technique you could use for sharing your own business stories. If you need to demonstrate the power of storytelling in your work, share this video!

 

Hope this video gets your week off to a roaring start.


Via Karen Dietz
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Karen Dietz's comment, April 14, 2012 3:26 PM
Thanks for re-scooping this JD! Have a wonderful weekend :)
Karen Dietz's comment, April 22, 2012 8:57 PM
Thank you for re-scooping this Elena!
Karen Dietz's comment, April 23, 2012 5:35 PM
Thank you for re-scooping this Heiko!