Canon's Project Imagination: Brands as Creative Storytelling Platforms - Brand Stories - New Age Brand Building | Brand Stories | Scoop.it

Last year, Canon called upon screen director Ron Howard to create a short film based on eight photos submitted by Canon owners.

 

The idea was to tell a story from eight photos, each chosen to fulfill one of the following story elements: setting, time, character, mood, relationship, goal, obstacle and “the unknown” ....