Brand Stories
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Brand Stories
Brand Building Through Storytelling
Curated by Omar Kattan
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Rescooped by Omar Kattan from StoryBranding: How brands can embrace the power of story!

Four Examples of Successful Long-Form Branded Content (Stories)

Four Examples of Successful Long-Form Branded Content (Stories) | Brand Stories |
In a world where audiences consuming media have a fleeting attention span, one would think that long-form branded content wouldn't stand a chance. Wrong.


LOL -- in the nano-second world of today's advertising, this article talks about long-form branded content that is 2-5 minutes long. Too funny!


But the video examples shared are great stories and one is a complete sports back-story that lasts 28 minutes.


And I love the main point of the post:  that when you give a compelling story for someone to view, listen to, or read you can capture and keep their attention.


Of course, that means you need excellent storytelling skills that lead to excellent stories. 


I bet these videos give you great ideas about the biz stories you can tell, and how to craft + share them. Enjoy watching them!

Via Karen Dietz, Jim Signorelli,Story-Lab
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Rescooped by Omar Kattan from Just Story It! Biz Storytelling!

Make It Count -- Nike Story & Engagement

like me on we shot this in 10 days, just the two of us. Max, my friend in the movie, is a talented filmmaker, he edited thi...


Well this is fun and perfect for a Friday treat! Nike charged these 2 guys to make a video/digital story about its brand. They stepped out of the box and had an adventure. And in the end, they put together this fab video that perfectly expresses the Nike brand!


What a hoot. And a terrific example of engaging your customers in creating brand stories for you. Not only is the end product engaging, but this shows what customers engagement is all about.


Whether these guys are customers or professionals hired to create the video, it's still representative of great customer engagement.


Enjoy watching this short video and have a great weekend!

Via Karen Dietz
go girl's comment, April 28, 2012 5:50 PM
Great! I wanna buy those shoes. That little clip was certainly packed with loads of stimulous to underpin the brands vision and message in a variety of ways.
Karen Dietz's comment, April 29, 2012 4:23 PM
I so agree with your comment Go Girl! It made me want to go out for a run and further solidified my great feelings about Nike :)
Rescooped by Omar Kattan from Just Story It! Biz Storytelling!

Facebook Timeline For Brands: It's About Storytelling - Forbes

Facebook Timeline For Brands: It's About Storytelling - Forbes | Brand Stories |
Guest post written by Jamie Tedford Jamie Tedford is founder at CEO of Brand Networks, a social branding consultancy. Jamie Tedford As anticipated, Facebook Timeline for Pages was announced Wednesday.


All right -- I've had it today. I'm burning through the articles and am getting annoyed at all of the blog posts on storytelling and branding. Why? Here's the tone of them all: push push push your stories! Find them. Craft them. Push them out to your customers. Whether it's about the new Facebook timeline, or finding and telling your brand's stories, it's still the same old advertising/pr/marketing paradigm of 'telling.'


Yuck! These folks are totally missing the dynamics of engaging content through stories which includes listening, conversations, and story sharing back and forth.  Oh, and where's the conversation about authenticity??  It seems like brand storytelling is all about morphing and shaping stories to hook customers. Danger, danger! That sounds more like manipulation than authentic storied conversations.


OK, I'll get off my soap box now.


Here's what you can take away from this article that I like: tips in this article to use storytelling elements for your Facebook timeline.  


Your thoughts?

Via Karen Dietz
Karen Dietz's comment, March 22, 2012 3:33 PM
Thank you so much both Liz and Rowan!
Liz -- I agree with you 100%. I was trained as a journalist and I am dismayed at how 'journalism' has been co-opted these days to mean anything but. Storytelling is also getting co-opted, and not always in good ways.
Rowan -- you are absolutely correct. We can 'tell' our stories but it truly is about story sharing. And so many companies just aren't getting it. As a result, they are losing out on huge engagement opportunities, I think. And yes Rowan, please send me the stories of the two companies you are working with. They sound like marvelous projects and I would love to see them.
I so appreciate both of your comments! We'll just have to keep being vocal about what is working and not working in the story and journalism space :)
Karen Dietz's comment, March 22, 2012 3:41 PM
Thank you for re-scooping this Liz and also for your wonderful comments! Have a great rest of the week :)
Karen Dietz's comment, March 25, 2012 2:14 PM
Thank you for re-scooping this Omar! Have a great week :)
Rescooped by Omar Kattan from Just Story It! Biz Storytelling!

StoryBranding™ Video Part III

Success Stories, Sad Stories. How StoryBranding has worked for some brands and how it could have worked for others.


Here's the last video from StoryBranding author Jim Signorelli about what to pay attention to when branding your company.


The examples he cites are great.


Enjoy this 3+ minute video!

Via Karen Dietz
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Rescooped by Omar Kattan from Just Story It! Biz Storytelling!

Five Ways To Weaponize Your Brand Storytelling

Five Ways To Weaponize Your Brand Storytelling | Brand Stories |
The future of your social media success is not chasing friends and followers, but rather influencing what they are talking about.


Truer words cannot be said! Love this article on branding. What I'm thrilled about is the verticle/horizontal axis of storytelling that the author talks about. It's brilliant!


Horizontal storytelling = your history and establishing your heritage.


Verticle storytelling = digging deep into your identity and core values and sharing those stories.


Ugghh on the title and original photo that I changed for this platform. So now we are militarizing branding??!! Oh, please. I almost didn't curate the article for this reason. 


So just ignore the title and photo and get to the gems this post offers.

Via Karen Dietz
Karen Dietz's comment, April 6, 2012 5:13 PM
Many thanks for re-scooping this Heiko! Have a wonderful weekend :)
Karen Dietz's comment, April 7, 2012 11:24 AM
Thanks for re-scooping this article Omar! Enjoy your weekend and sending you many good thoughts.