Brand Stories
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Brand Stories
Brand Building Through Storytelling
Curated by Omar Kattan
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Rescooped by Omar Kattan from Just Story It! Biz Storytelling!

Why Tell a 'Story' When You Can Tell The Truth? Keeping donors & fundraisers loyal

Why Tell a 'Story' When You Can Tell The Truth? Keeping donors & fundraisers loyal | Brand Stories |

About half our donors are leaving. According to Third Sector’s latest survey half the fundraisers are close behind them. It seems the only ones staying are the beneficiaries and God knows they’d leave if they could!


Now here's an interesting article -- all about when storytelling fails.


There is little talk about how/why storytelling fails in marketing, so I appreciate this post because it starts bringing our attention to this important topic.


As the author points out, one reason stories fail when you use them is when audiences perceive your stories as hype or a new kind of sales pitch.


How does that happen? It happens when YOU don't have an emotional link to the stories. They come across as inauthentic then.


As Charlie Hume, the author says at the end of this blog post, "What’s my real goal – a bonus if I hit this quarter’s target, or a world without poverty, an end to exploitation, a cure? Am I passionately committed to making this happen or am I making a living out of people dying?"


Ouch! But good points. 


Read this article for more points about why some stories don't work. Then make sure when you create and share your stories that you are as personally inspired by them as you hope your audience is. That's the secret to success!


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Karen Dietz
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Rescooped by Omar Kattan from Just Story It! Biz Storytelling!

Storytelling is the New Currency in Digital Marketing

Storytelling is the New Currency in Digital Marketing | Brand Stories |

This piece is from Evivio Blog - I selected this piece because today is the beginning of the Reinvention Summit where people from all over the world gather together to hear and share stories of change. All businesses are going through reinvention, telling the right stories to connect with their audiences in a new way is crucial. 


This is a review by my curating buddy Jan Gordon. I couldn't have said it better myself! Enjoy her review:


Here are some highlights:


**Stories are the new currency in digital marketing, as digital media allow consumers a surfeit of channels to listen to and engage on.


**Consumers want to be engrossed and entertained, and as with other entertainment media, they expect a story.


But stories are not just entertaining.


**Stories are useful, descriptive, beautiful, interesting: shareable.


**Shareable, and participatory: when your audience shares your content, they often add their perspective to it, adding social credence that can further enhance its relevance


**The iconic marketing goal of the social media era is ‘viral’ content – a video, photo or other content that spreads like a virus from host to host, making millions of people laugh, cry or think.


**But one must consider how many of those attempts at ‘viral’ marketing have succeeded.


**On a Wikipedia list of the most viral internet memes very few of them are associated with a brand and those that are were almost always created by a third party or viewed as a public joke.


**Trying to produce a viral internet meme is like trying to stand up on a water slide. The chances that you will fall flat on your face and look pretty silly in the process are very high.


**Rather than attempting to create ‘viral’ content, marketers should aim for ‘shareable’ content. That is, content that genuinely affects their target demographic; content that addresses real problems or communicates similar ideals.


Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"


Read full article here: []

Via janlgordon, Karen Dietz
misslenali's comment, April 21, 2012 12:34 PM
:) you´re very welcome Karen I probably will rescoop more from you!
I like you.....
Deb Nystrom, REVELN's curator insight, January 2, 2013 1:43 PM

There are few things so captivating, so memorable, as a good story.  Change is empowered by sharing examples of what works, or what changes feature quick wins.  Digital marketers are the purveyors.  

What is really needed are change leaders who stir the mix so the stories come forward.  Change Leaders champion the best stories and shape their cultures with them.  ~  Deb

Audrey's curator insight, January 5, 2013 3:59 PM

After reading your article I am going to do some of my lessons as stories. You know psychology is an area of study which naturally lends itself to story telling;

Rescooped by Omar Kattan from Just Story It! Biz Storytelling!

StoryBranding™ Video Part III

Success Stories, Sad Stories. How StoryBranding has worked for some brands and how it could have worked for others.


Here's the last video from StoryBranding author Jim Signorelli about what to pay attention to when branding your company.


The examples he cites are great.


Enjoy this 3+ minute video!

Via Karen Dietz
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