Brand Stories
Follow
Find tag "brand"
4.3K views | +0 today
Brand Stories
Brand Building Through Storytelling
Curated by Omar Kattan
Your new post is loading...
Your new post is loading...
Scooped by Omar Kattan
Scoop.it!

Logitech’s New Office Stories: Identifiable Characters Sell

Logitech’s New Office Stories: Identifiable Characters Sell | Brand Stories | Scoop.it

Why do I love Logitech’s “New Office” Campaign?

 

Besides the fact that it utilises storytelling techniques, here are a few more reasons why I admire this campaign.


I was able to identify with at least one of the characters in the ads (the father).

The focus of the campaign is on the storyline and the customers, not the product.

Product placement is un-obtrusive, the products are naturally woven into the storyline.

The stories are relevant globally and the content can easily be localised.

They follow the campaign with real life stories solidifying their role as the small business authority

more...
No comment yet.
Rescooped by Omar Kattan from Storytelling versus Human Centered Branding
Scoop.it!

Brand Driven Innovation Presentation: What's Human Centered Branding

Brand Driven Innovation Presentation: What's Human Centered Branding | Brand Stories | Scoop.it
Here's a presentation that summarises the ideas behind Brand Driven Innovation and provides a concrete 4 step plan for action, including many examples. The presentation was held for a group of French CEO's of a large mutual insurance fund.

Via Mariana Rodrigues de Sousa
more...
No comment yet.