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Brand Stories (And How to Tell Them)
Engage with emotional brand stories and experiences.
Curated by Rob Marsh
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Turn Your Brand Story Into an Epic Narrative | The Agency Post

Turn Your Brand Story Into an Epic Narrative | The Agency Post | Brand Stories (And How to Tell Them) | Scoop.it
Use your brand's story to distinguish it from others by creating an epic narrative around your brand.
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Harvard Business School's Content Strategy Is All About Storytelling

Harvard Business School's Content Strategy Is All About Storytelling | Brand Stories (And How to Tell Them) | Scoop.it
We spoke with Brian Kenny, chief marketing and communications officer at HBS, to find out how one of America's most prestigious MBA programs manages content.
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Four Ways to Tell Your Story (and Make It Awesome)

Four Ways to Tell Your Story (and Make It Awesome) | Brand Stories (And How to Tell Them) | Scoop.it
Own your personal brand by telling your story in an engaging, compelling way. Sound easy? We've four tips for helping you to share the brand that is you.
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How to Tell Your Story for Impact | Stanford Graduate School of Business

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Why Your Company Needs a Moving Start-Up Story

Why Your Company Needs a Moving Start-Up Story | Brand Stories (And How to Tell Them) | Scoop.it
Getting your employees to be even half as invested in your business as you are requires fostering their sense of ownership. To do that, you need your own epic tale, says guest columnist Mike Michalowicz.
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Brand Storytelling Becomes a Booming Business

Brand Storytelling Becomes a Booming Business | Brand Stories (And How to Tell Them) | Scoop.it
As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.
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3 Simple Storytelling Methods That Can Do Your Selling For You | Copyblogger

3 Simple Storytelling Methods That Can Do Your Selling For You | Copyblogger | Brand Stories (And How to Tell Them) | Scoop.it
Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people. So, how do you apply this to your marketing?
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The Business Case for Reading Novels

The Business Case for Reading Novels | Brand Stories (And How to Tell Them) | Scoop.it
I've been a devoted, even fanatical reader of fiction my whole life, but sometimes I feel like I'm wasting time if I spend an evening immersed in Lee Child's newest thriller, or re-reading The Great Gatsby.
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The brandgym blog: Sales = Story x Sizzle x Sausage

The brandgym blog: Sales = Story x Sizzle x Sausage | Brand Stories (And How to Tell Them) | Scoop.it
Came across some great data on WARC.com* about the power of brands telling stories that combine emotional "sizzle" and product "sausage". Here are some of the highlights from the article,"Should My Advertising Stimulate an Emotional Response?
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Visual Storytelling: New Language for the Information Age

Visual Storytelling: New Language for the Information Age | Brand Stories (And How to Tell Them) | Scoop.it
We now live in a world where information is potentially unlimited. Information is cheap, but meaning is expensive.
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Social Media & The Art of Storytelling.

Social Media & The Art of Storytelling. | Brand Stories (And How to Tell Them) | Scoop.it

"...when storytelling is collaborative and in real-time, it’s the consumer who is the protagonist.

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Three Core Elements of Storytelling (And Why You Need To Write Stories Right Away) | Write to Done

Think of a story...

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The Drug Of Content

The Drug Of Content | Brand Stories (And How to Tell Them) | Scoop.it
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame.
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The Four Commandments of Storytelling

The Four Commandments of Storytelling | Brand Stories (And How to Tell Them) | Scoop.it
Wherever we may be (at home, in the office, with our friends or colleagues), we always tell stories no matter how simple or complicated. But if we want to create a big impact to our audience, here ...
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Here's How Brands Can Exploit The Way The Human Brain Is Wired

Here's How Brands Can Exploit The Way The Human Brain Is Wired | Brand Stories (And How to Tell Them) | Scoop.it

The brain is hardwired for story-telling...

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How to Tell Your Brand Story through the New Facebook Timeline

How to Tell Your Brand Story through the New Facebook Timeline | Brand Stories (And How to Tell Them) | Scoop.it
The new Facebook Timeline format will officially be applied to all business pages at the end of March, but some are already experimenting with the feature.
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Andrew Stanton: The clues to a great story | Video on TED.com

TED Talks Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling -- starting at the end and working back to the beginning. Caution: includes some foul language.

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What Paulo Coelho Can Teach You About Storytelling & Writing

What Paulo Coelho Can Teach You About Storytelling & Writing | Brand Stories (And How to Tell Them) | Scoop.it
Sitting in a hotel room tonight putting the finishing touches on a presentation I am giving today on storytelling, I got an irresistable update to a new blog post over on Tim Ferriss' blog featuring a podcast interview with one...
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Letting the tale wag the dog

Letting the tale wag the dog | Brand Stories (And How to Tell Them) | Scoop.it

Feb 14th 2012, 11:22 by J.L.H.D | ATLANTA CERTAIN journals are far better known to business-school academics than to their students; while the latter thumb through Harvard Business Review, the former are hoping for a revise-an...

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Why Stories Sell: Transportation Leads to Persuasion — PsyBlog

Why Stories Sell: Transportation Leads to Persuasion — PsyBlog | Brand Stories (And How to Tell Them) | Scoop.it
Psychological research on persuasion suggests that stories which transport people are more likely to be persuasive.
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How to Go From Making $32 an Hour to $115,000 an Hour

How to Go From Making $32 an Hour to $115,000 an Hour | Brand Stories (And How to Tell Them) | Scoop.it

The title doesn't suggest it, but this little post at the sprout blog has everything to do with storytelling.

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Crafting a Memorable Brand Story | Outspoken Media

Crafting a Memorable Brand Story | Outspoken Media | Brand Stories (And How to Tell Them) | Scoop.it

"Crafting a brand story allows you to communicate to your consumer exactly who you want to be so that they know how they are supposed to remember you. That’s how you break through the noise. By giving them something to remember."

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