Getting your employees to be even half as invested in your business as you are requires fostering their sense of ownership. To do that, you need your own epic tale, says guest columnist Mike Michalowicz.
I've been a devoted, even fanatical reader of fiction my whole life, but sometimes I feel like I'm wasting time if I spend an evening immersed in Lee Child's newest thriller, or re-reading The Great Gatsby.
Came across some great data on WARC.com* about the power of brands telling stories that combine emotional "sizzle" and product "sausage". Here are some of the highlights from the article,"Should My Advertising Stimulate an Emotional Response?
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame.
Sitting in a hotel room tonight putting the finishing touches on a presentation I am giving today on storytelling, I got an irresistable update to a new blog post over on Tim Ferriss' blog featuring a podcast interview with one...
Feb 14th 2012, 11:22 by J.L.H.D | ATLANTA CERTAIN journals are far better known to business-school academics than to their students; while the latter thumb through Harvard Business Review, the former are hoping for a revise-an...
"Crafting a brand story allows you to communicate to your consumer exactly who you want to be so that they know how they are supposed to remember you. That’s how you break through the noise. By giving them something to remember."
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