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Forrester survey shows first ever "decline" in Internet usage

Forrester survey shows first ever "decline" in Internet usage | Brand stories | Scoop.it

For the first time ever, a Forrester survey on Internet usage found that users report spending less time online than they did in 2011, nearly back to the average duration reported in 2009.

 

Forrester had this to say on the subject:...

“Our analysis revealed that “being online” is becoming a fluid concept. Consumers no longer consider some of the online activities they perform to be activities related to “using the Internet.” …

 

The Internet has become such a normal part of their lives that consumers don’t register that they are using the Internet when they’re on Facebook, for example. It’s only when they are actively doing a specific task, like search, that they consider this to be time that they’re spending online.”


Not only does the data show a decline in reported Internet usage, it also demonstrates a decline in the number of (US-based) consumers who own a laptop, netbook, or desktop. The data shows that smartphones and tablets are primarily used (in relation to the Internet) to access social networking websites, while consumers still prefer either a laptop or a desktop for performing other, more “serious” tasks.


This delineation between PC and mobile device usage may indicate that Internet users don’t consider the times they pull out a smartphone or tablet as “being online,” but rather only when they sit down and perform a specific Internet-related activity on the computer....


Via Jeff Domansky
Phillip Newsome's insight:

Forrester reports the relationship between the internet and day to day life is seemless. "Our analysis revealed that “being online” is becoming a fluid concept. Consumers no longer consider some of the online activities they perform to be activities related to “using the Internet.”

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Jeff Domansky's curator insight, October 18, 2013 3:11 AM

Fascinating consumer research findings and pause for thought for marketers, manufacturers and consumers

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Rescooped by Phillip Newsome from Public Relations & Social Media Insight
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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | Brand stories | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.

 

Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.

 

OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....


Via Jeff Domansky
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Kavita Sahgal's curator insight, June 10, 3:13 AM

The why behind the impact of Story Telling..

Beri Creative's curator insight, June 10, 3:22 AM

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

Moons Lucien's curator insight, June 13, 3:59 AM

Would preffered to be storyselling or picth featured selling when you meet a saleman or you will meet a customer? think two minutes?

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5 ways to engage your audience through authentic communication

5 ways to engage your audience through authentic communication | Brand stories | Scoop.it
Communications from branded properties, celebrities, or anyone with a “following” can often come of as false, contrived, and sometimes insensitive, even if they have the best intentions.
Phillip Newsome's insight:

 For those who struggle with maintaining a personal and authentic voice in the social medcia world, here are some excellent pointers.  In a nutshell, write as tho you are speaking to the audience on to one and don't hide behind a corporate facade.

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Real-Time Social Media Creative Marketing and PR

Real-Time Social Media Creative Marketing and PR | Brand stories | Scoop.it

Real-time social media are transforming marketing and public relations. I recently visited two firms in Chicago that are responding to the need for speed within the flow of online conversationconversation.

 

...Content and storytelling are at the heart of how we help our clients build meaningful relationships with their audiences," said Mark Hass, president and CEO, Edelman U.S. Edelman's plan focuses on client partnerships with five U.S. newsrooms and one in the U.K.Edelman newsroom "trend spotters" identify trends and events, collaborate with account leaders and design creative concepts. Ideas are shared with clients, and then decisions are made about posting or not.Real-time PR and marketing content frequently is covered by traditional media -- television, radio, newspapers and magazines.

 

News organizations, too, are now in the business of conversation monitoring and engaging. In this sense, the news model shares with PR the goal of creating viral videos, flashy graphics, photographs, memes and other popular social media content. Everyone is competing for measurable engagement that may translate into new revenue....


Via Jeff Domansky
Phillip Newsome's insight:

Today branding agencies must operate like news rooms, monitoring developing stories as they develop and updating audiences on their client's POV.

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Jeff Domansky's curator insight, October 17, 2013 9:57 AM

Read how Edelman and Golin-Harris are innovating in PR with strong content marketing efforts using social media channels, a brand journalism newsroom and more.

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Want Headlines? Have a Unique Viewpoint, and Tell it Well | InkHouse

Want Headlines? Have a Unique Viewpoint, and Tell it Well | InkHouse | Brand stories | Scoop.it
How you communicate a point of view is just as important as the viewpoint itself. (TY! RT @rvobrien: The power of a unique point of view - great perspective by @bamonaghan of @InkHousePR.
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The Endgame Of Social Engagement

The Endgame Of Social Engagement | Brand stories | Scoop.it

How to use social media engagement tools to spark conversations and build business relationships....The transition from traditional marketing techniques, however, hasn’t been without some challenges. The shift in mindset to engage their audience online (as opposed to simply broadcasting) has been a fairly confusing proposition. Although the concept of engaging and interacting with their follower base is new, most will agree that it’s an important component to adopt if they’re to actively create brand advocates.But what is considered engagement?In it’s purest sense, engagement is the ability to cause another person to respond. Because of the wide variety of social media platforms, a brand follower can conceivably respond using any (or a combination of) the following methods:...


Via Jeff Domansky
Phillip Newsome's insight:

Anyone who has tried "engaging" an audience through social media knows by now that Likes and reTweets can't truly be considered ENGAGEMENT. They are the equivalent of taking a brochure from an earnest door-to-door canvaser, then tossing it in the garbage as soon as they turn to descend your steps.

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Jeff Domansky's curator insight, June 25, 2013 1:06 PM

How to use social media engagement tools to spark conversations and build business relationships.

malek's comment, June 25, 2013 3:29 PM
Technically, it's engagement. Professionally, NA
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Telescope Marketing: Job-Seekers: Shrink your strike zone to increase your success.

Telescope Marketing: Job-Seekers: Shrink your strike zone to increase your success. | Brand stories | Scoop.it
Telescope Marketing: Telescope creates compelling engagement strategies and communications that connect with audiences and measurably affect purchase behavior, brand preference and sales.
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Rescooped by Phillip Newsome from Creativity and Learning Insights
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A 70 year old creativity technique that is still relevant today - Think Jar Collective

A 70 year old creativity technique that is still relevant today - Think Jar Collective | Brand stories | Scoop.it
An interesting 70 year old book is gaining popularity again in the creativity and innovation fields.

Via Marci Segal, MS
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Phillip Newsome's comment, April 23, 2013 2:48 PM
An important reminder to let IDEAS lead, not the channels they ride on
Kathy Jordan's comment, June 18, 2013 10:03 AM
Great curation and great book summary. Thanks!
Kathy Jordan's curator insight, June 18, 2013 10:04 AM

This is a great summary of a classic book. Can't wait to buy the original!

 

 

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What role do alternative news platforms play in the news cycle?

What role do alternative news platforms play in the news cycle? | Brand stories | Scoop.it

A round up of all the best insights from the live Q&A, which explored how alternative news sites platforms interact with mainstream news sites... The internet has enabled the proliferation of alternative news sites, such as blogs and community news platforms, providing consumers with a variety of perspectives. In our recent live Q&A, we explored what role these news platforms play in breaking news and how far they impact mainstream news reporting. Here is a selection of views from our recent live Q&A looking at the relationship between alternative news platforms and mainstream news sites.... Great insight... more local, more video, more activism, more news...


Via Jeff Domansky
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Jeff Domansky's comment, April 11, 2013 2:13 PM
A must-read...
Rescooped by Phillip Newsome from Public Relations & Social Media Insight
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Why the 'Hierarchy of Relevance' is integral to effective real-time marketing

Why the 'Hierarchy of Relevance' is integral to effective real-time marketing | Brand stories | Scoop.it

... The general public are becoming much more savvy around this data value exchange, and their expectations for what they get in return are increasing.

Relevance is key, and that means serving your customers and prospective customers with meaningful content that services a current need for them, and content which is served via a medium (or channel) that suits their behaviours. Knowing all the about 'who' on its own is no longer enough, it needs to be complimented by the 'when' and the combination of both is where real-time relevance can be provided.There is a simple hierarchy model that can be applied to help ensure relevance can be delivered, and it would be good to hear your opinions on this in the comments section....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 13, 10:03 AM

Here's a look at how the "hierarchy of relevance" can make the difference in your content marketing.

Rescooped by Phillip Newsome from Public Relations & Social Media Insight
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Forrester survey shows first ever "decline" in Internet usage

Forrester survey shows first ever "decline" in Internet usage | Brand stories | Scoop.it

For the first time ever, a Forrester survey on Internet usage found that users report spending less time online than they did in 2011, nearly back to the average duration reported in 2009.

 

Forrester had this to say on the subject:...

“Our analysis revealed that “being online” is becoming a fluid concept. Consumers no longer consider some of the online activities they perform to be activities related to “using the Internet.” …

 

The Internet has become such a normal part of their lives that consumers don’t register that they are using the Internet when they’re on Facebook, for example. It’s only when they are actively doing a specific task, like search, that they consider this to be time that they’re spending online.”


Not only does the data show a decline in reported Internet usage, it also demonstrates a decline in the number of (US-based) consumers who own a laptop, netbook, or desktop. The data shows that smartphones and tablets are primarily used (in relation to the Internet) to access social networking websites, while consumers still prefer either a laptop or a desktop for performing other, more “serious” tasks.


This delineation between PC and mobile device usage may indicate that Internet users don’t consider the times they pull out a smartphone or tablet as “being online,” but rather only when they sit down and perform a specific Internet-related activity on the computer....


Via Jeff Domansky
Phillip Newsome's insight:

Forrester reports the relationship between the internet and day to day life is seemless. "Our analysis revealed that “being online” is becoming a fluid concept. Consumers no longer consider some of the online activities they perform to be activities related to “using the Internet.”

more...
Jeff Domansky's curator insight, October 18, 2013 3:11 AM

Fascinating consumer research findings and pause for thought for marketers, manufacturers and consumers

Rescooped by Phillip Newsome from Making Meaning Together
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Creativity is the Secret Sauce in STEM

Creativity is the Secret Sauce in STEM | Brand stories | Scoop.it
Humans have a few basic needs: air, food, water, clothing, shelter, belonging, intimacy and Wi-Fi. (OK, the last one is not really on the list.) Regardless of my attempt to be funny, what is no laugh

Via Joseph McCaleb
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Rescooped by Phillip Newsome from EBook Promotion and Marketing
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Insights Into the Hot Trend of Social Media Content Curation - Ebook Promotion and Marketing

Insights Into the Hot Trend of Social Media Content Curation - Ebook Promotion and Marketing | Brand stories | Scoop.it
Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon.

Via Penelope
Phillip Newsome's insight:

Many of the clients I work with lack the resources or discipline to blog on a consistent basis. If you have similar constraints, creating an online newsletter or magazine via content curation is a good option for you.

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Penelope's curator insight, July 11, 2013 11:19 PM

 

Authors and writers know they need a blog or website. They also know that they should be updating said blog on a consistent basis, but who has the time to get it done amidst a full book writing schedule?

 

Enter: CONTENT CURATION. If you haven't discovered this amazing tool yet as a method to connect with your readers, then I am here to encourage you to give it a try! Just pick a couple of topics to get started with--you have a total of five free.

 

Here are a couple of different recommendations for authors to get scooping:

 

1) Find content related to your book GENRE. It doesn't have to be specifically about writing or publishing. Let's say you are a romance writer, you could have a topic solely about all things LOVE or MARRIAGE. If you write science fiction, maybe set up a topic on UFO's or SPACE or PLANETS.

 

2) Find content related to your PERSONAL side. Scoop articles about your likes: FOOD, TRAVEL, MUSIC or MOVIES. Let your readers see a more personal side of you. They really want to find out what you are all about.

 

Above all, just remember to BE REAL when you comment, and HAVE FUN with it!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.jeffbullas.com/2012/09/26/insights-into-the-hot-trend-of-social-media-content-curation/#qttSFDomCcygMU58.99

 

Deborah Fillman's curator insight, November 8, 2013 2:42 AM

Obviously, I love Scoop.It, and this article helps explain the impetus for it, who uses it and why, and why you should consider using it for your business or personal brand.

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The Definitive Guide to Writing and Promoting a Viral Infographic ...

The Definitive Guide to Writing and Promoting a Viral Infographic ... | Brand stories | Scoop.it
If so, is your concept unique enough to stand out? Another place ... Do we have enough original data or access to public information to create an interesting narrative? If you've ...
Phillip Newsome's insight:

Graphic design is not to ne over looked as part of your brand storytelling.

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Telescope Marketing: The story of the first Apple Computer holds a classic branding lesson

Telescope Marketing: The story of the first Apple Computer holds a classic branding lesson | Brand stories | Scoop.it
Telescope Marketing: Telescope creates compelling engagement strategies and communications that connect with audiences and measurably affect purchase behavior, brand preference and sales.
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Rescooped by Phillip Newsome from Public Relations & Social Media Insight
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BBC - Newsbeat - Justin Bieber Twitter followers '50% fake' says report

BBC - Newsbeat - Justin Bieber Twitter followers '50% fake' says report | Brand stories | Scoop.it

Around 50% of Justin Bieber's followers on Twitter are fake, suggests a report which looked into social media profiles on the microblogging site. The 19-year-old has the most followers in the world after overtaking Lady Gaga last year. But new research claims out of his 37.3 million followers, only 17.8 million are linked to real accounts. The website Socialbakers found 47% of the singer's followers on Twitter were genuine fans. Lady Gaga has 19 million genuine followers, suggests the report It suggests that after calculating Lady Gaga's potential share of fake followers, she still has 19 million real ones compared with Justin Bieber's 17 million....


Via Jeff Domansky
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