The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.
Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.
OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....
Communications from branded properties, celebrities, or anyone with a “following” can often come of as false, contrived, and sometimes insensitive, even if they have the best intentions.
Phillip Newsome's insight:
For those who struggle with maintaining a personal and authentic voice in the social medcia world, here are some excellent pointers. In a nutshell, write as tho you are speaking to the audience on to one and don't hide behind a corporate facade.
Real-time social media are transforming marketing and public relations. I recently visited two firms in Chicago that are responding to the need for speed within the flow of online conversationconversation.
...Content and storytelling are at the heart of how we help our clients build meaningful relationships with their audiences," said Mark Hass, president and CEO, Edelman U.S. Edelman's plan focuses on client partnerships with five U.S. newsrooms and one in the U.K.Edelman newsroom "trend spotters" identify trends and events, collaborate with account leaders and design creative concepts. Ideas are shared with clients, and then decisions are made about posting or not.Real-time PR and marketing content frequently is covered by traditional media -- television, radio, newspapers and magazines.
News organizations, too, are now in the business of conversation monitoring and engaging. In this sense, the news model shares with PR the goal of creating viral videos, flashy graphics, photographs, memes and other popular social media content. Everyone is competing for measurable engagement that may translate into new revenue....
How to use social media engagement tools to spark conversations and build business relationships....The transition from traditional marketing techniques, however, hasn’t been without some challenges. The shift in mindset to engage their audience online (as opposed to simply broadcasting) has been a fairly confusing proposition. Although the concept of engaging and interacting with their follower base is new, most will agree that it’s an important component to adopt if they’re to actively create brand advocates.But what is considered engagement?In it’s purest sense, engagement is the ability to cause another person to respond. Because of the wide variety of social media platforms, a brand follower can conceivably respond using any (or a combination of) the following methods:...
Anyone who has tried "engaging" an audience through social media knows by now that Likes and reTweets can't truly be considered ENGAGEMENT. They are the equivalent of taking a brochure from an earnest door-to-door canvaser, then tossing it in the garbage as soon as they turn to descend your steps.
A round up of all the best insights from the live Q&A, which explored how alternative news sites platforms interact with mainstream news sites... The internet has enabled the proliferation of alternative news sites, such as blogs and community news platforms, providing consumers with a variety of perspectives. In our recent live Q&A, we explored what role these news platforms play in breaking news and how far they impact mainstream news reporting. Here is a selection of views from our recent live Q&A looking at the relationship between alternative news platforms and mainstream news sites.... Great insight... more local, more video, more activism, more news...
Ever wondered what the most common mistakes are that bloggers make? In addition to grammar mistakes a large error is balancing the time investment required vs the return.This infographic highlights common blog post writing errors and blogging facts. If writing is not your strength hire someone with the expertise.
92% of companies that attributed the acquisition of just 1 customer from blog activity posted multiple times per day. Stay focused on your customers and hire a competent writer to handle this activity.
... The general public are becoming much more savvy around this data value exchange, and their expectations for what they get in return are increasing.
Relevance is key, and that means serving your customers and prospective customers with meaningful content that services a current need for them, and content which is served via a medium (or channel) that suits their behaviours. Knowing all the about 'who' on its own is no longer enough, it needs to be complimented by the 'when' and the combination of both is where real-time relevance can be provided.There is a simple hierarchy model that can be applied to help ensure relevance can be delivered, and it would be good to hear your opinions on this in the comments section....
For the first time ever, a Forrester survey on Internet usage found that users report spending less time online than they did in 2011, nearly back to the average duration reported in 2009.
Forrester had this to say on the subject:...
“Our analysis revealed that “being online” is becoming a fluid concept. Consumers no longer consider some of the online activities they perform to be activities related to “using the Internet.” …
The Internet has become such a normal part of their lives that consumers don’t register that they are using the Internet when they’re on Facebook, for example. It’s only when they are actively doing a specific task, like search, that they consider this to be time that they’re spending online.”
Not only does the data show a decline in reported Internet usage, it also demonstrates a decline in the number of (US-based) consumers who own a laptop, netbook, or desktop. The data shows that smartphones and tablets are primarily used (in relation to the Internet) to access social networking websites, while consumers still prefer either a laptop or a desktop for performing other, more “serious” tasks.
This delineation between PC and mobile device usage may indicate that Internet users don’t consider the times they pull out a smartphone or tablet as “being online,” but rather only when they sit down and perform a specific Internet-related activity on the computer....
Forrester reports the relationship between the internet and day to day life is seemless. "Our analysis revealed that “being online” is becoming a fluid concept. Consumers no longer consider some of the online activities they perform to be activities related to “using the Internet.”
Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon.
Many of the clients I work with lack the resources or discipline to blog on a consistent basis. If you have similar constraints, creating an online newsletter or magazine via content curation is a good option for you.
Around 50% of Justin Bieber's followers on Twitter are fake, suggests a report which looked into social media profiles on the microblogging site. The 19-year-old has the most followers in the world after overtaking Lady Gaga last year. But new research claims out of his 37.3 million followers, only 17.8 million are linked to real accounts. The website Socialbakers found 47% of the singer's followers on Twitter were genuine fans. Lady Gaga has 19 million genuine followers, suggests the report It suggests that after calculating Lady Gaga's potential share of fake followers, she still has 19 million real ones compared with Justin Bieber's 17 million....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.