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17 Tips to Attract More Pinterest Website Traffic [Infographic] -

17 Tips to Attract More Pinterest Website Traffic [Infographic] - | Brand reputation | Scoop.it

Would you like to attract more Pinterest website traffic?Pinterest can be a great source of traffic even better than Facebook as seen on some sites. So I created this infographic with 17 easy to absorb tips which can be used to drive more Pinterest website traffic. You can use the tips in this infographic to drive traffic to both websites and blogs. If you would like to get more Pinterest website traffic make sure you read this infographic, it should take you very little time…


Via Jeff Domansky
MarcoFabris2013's insight:

altri buoni consigli per questo social  !!

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Ali Anani's curator insight, March 10, 2014 1:14 AM

Great reading

Arnaud d'Haen's curator insight, March 10, 2014 4:03 AM

One image beats 1000 words #inspiring

Carlos Polaino Jiménez's curator insight, March 10, 2014 11:19 AM

De gran interés para entrar en una de las redes sociales que se está extendiendo y afianzando en nuestro país en este 2014. Quienes quieran estar bien posiciona dos, deben empezar ya!

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Rescooped by MarcoFabris2013 from Content Curation Insights & Resources
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A 3-step process to amplify your social media publishing

Simple truth: the key to successful social media publishing is not just about publishing great content but also having people re-share it. Mobilizing your team and brand advocates around the content you share should therefore be your first priority after hitting publish. But how can you make sure they don't miss your content when you start scaling up your publishing efforts? 


Via Scoop.it
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Andre Saintier's curator insight, December 5, 2014 5:03 AM

ajouter votre aperçu ...

Jan Vajda's curator insight, January 24, 5:58 AM

Přidejte svůj pohled ...

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Social Media Crisis Management: come creare una propria strategia

Social Media Crisis Management: come creare una propria strategia | Brand reputation | Scoop.it

Come definire dei processi di Crisis Management? In che modo coinvolgere i diversi ruoli dell'azienda?


Via AIDA Monitoring, Emanuela Zaccone
MarcoFabris2013's insight:
Easy
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Le cinque migliori strategie di protezione del brand nel 2015 - Inside Marketing (Comunicati Stampa)

Le cinque migliori strategie di protezione del brand nel 2015 - Inside Marketing (Comunicati Stampa) | Brand reputation | Scoop.it
“I marchi globali affrontano un numero crescente di rischi a causa di abusi del brand online, uso improprio e attacchi ognuno dei quali può minare il ROI del marketing”
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7 case study di crisi di Corporate Reputation

7 case study di crisi di Corporate Reputation | Brand reputation | Scoop.it
“Da Nike a Nestlè passando per Abercrombie & Fitch: come salvare la propria corporate reputation in crisi”
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Come creare un profilo LinkedIn impressionante

Come creare un profilo LinkedIn impressionante | Brand reputation | Scoop.it
“Melonie Dodaro, definita da alcuni blog di settore come l'esperta numero uno di LinkedIn in Canada, ha prodotto delle linee guida su come realizzare un profilo perfetto e funzionante attraverso 21 passi...”
MarcoFabris2013's insight:
Linkedin è sempre di più un SOCIAL network utile
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Ecco i 10 manager più amati dal web - L'Espresso

Ecco i 10 manager più amati dal web - L'Espresso | Brand reputation | Scoop.it
Elkann paga a caro prezzo le dichiarazioni sui giovani fannulloni. Descalzi scivola al nono posto dopo le accuse di corruzione. Ruffini di Moncler resiste nonostante l'inchiesta di Report. Sul podio Marchionne, Della Valle e Patuano.
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6 Signs TechComm is Changing: A Call to Arms for Technical Communicators - Acrolinx

6 Signs TechComm is Changing: A Call to Arms for Technical Communicators - Acrolinx | Brand reputation | Scoop.it
Companies have long under-appreciated the role of techcomm in their organizations. That’s because management frequently regards technical documentation as a necessary cost, rather than as an opportunity to have a positive impact on customer relationships. Unfortunately, technical communicators often buy into this perception by seeing their value as limited to helping users answer their product …...

Via Danielle M. Villegas
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Danielle M. Villegas's curator insight, September 23, 2014 10:48 AM

Excellent article by the Acrolinx team! Must read! These are all points that need to be kept in mind, and it's something that I feel like I've been continually hearing about at conferences in the last few years. Read this now!

--techcommgeekmom

Rescooped by MarcoFabris2013 from Public Relations & Social Media Insight
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6 Ways Your Website is Harming Your Brand

6 Ways Your Website is Harming Your Brand | Brand reputation | Scoop.it
Is your website doing more harm than good to your brand? If so, you're missing a great opportunity.6 WAYS YOUR WEBSITE IS HARMING YOUR BRANDYour company’s brand is your image in the eyes of the consumer, the qualities about you that set you apart from the rest. In short, your brand is your company’s personality. A strong brand can often be the success or failure of a great idea.When it comes to websites, some businesses think all they need is an appealing design. Even an eye-catching website, however, may not be doing your brand any favors.WHEN A WEBSITE NEGATIVELY AFFECTS BRANDINGThese website mistakes may be harming your brand...
Via Jeff Domansky
MarcoFabris2013's insight:
Il target , il target, il target prima di tutto.
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Tweet success: Small businesses turn to social media marketing to build brands - MiamiHerald.com

Tweet success: Small businesses turn to social media marketing to build brands - MiamiHerald.com | Brand reputation | Scoop.it
“ Mobile Commerce Press Tweet success: Small businesses turn to social media marketing to build brands MiamiHerald.com With 73 percent of U.S.”
Via massimo milita
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Fortune 500 companies focus on social media over blogs - should you do the same?

Fortune 500 companies focus on social media over blogs - should you do the same? | Brand reputation | Scoop.it
“It's tempting to take marketing cues from the most successful businesses, but most brands need to build something Fortune 500 companies already have: Name recognition among target customers.”
Via Jeff Domansky
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Jeff Domansky's curator insight, August 26, 2014 4:37 PM

Learn why blogging and content marketing still matter to most companies..

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8 Fresh Customer Service Ideas Worth Stealing | KISSmetrics

8 Fresh Customer Service Ideas Worth Stealing | KISSmetrics | Brand reputation | Scoop.it

Excerpt from article by KISSmetrics:
"Our ability to complain is enhanced by technical advances in communication. Tools like 4G networks, Google Glass, and phones that double as cameras ensure we have a continuous stream of ever more effective ways to complain.

But, even today, customer service still is considered to be “revolutionary” and “proactive” if you just respond to customers on Twitter or Facebook.
If you want to make your customers happy, there are tactics you can use.

Here are some ideas you can steal from companies that truly are experts in the field:
1. Show Off Your Customer Support
A few years ago, 37signals (now Basecamp) went public with their customer satisfaction ratings. Customer or not, anyone can go to their Smiley page and check out the ratings their last 100 customers gave them.

2. Be There the Moment Your Customers Think of You
The release of the Kindle Fire HDX was one small step for Amazon and one giant leap for customer service. By allowing consumers to connect to support agents at the click of a button, Amazon redefined “exceptional” customer service in just a matter of minutes.

3. Answer Questions on Video
When Warby Parker discovered how difficult it was to answer complicated questions in just 140 characters, they decided to leverage videos to help customers resolve their issues. Employees got on camera to nuke questions on prescriptions, frames, and even shipping times for glasses.

4. Build Credibility by Publishing Reports
Buffer, the darling in the world of social media software, takes transparency to a whole new level by providing a monthly roundup of their support metrics and customer interactions with their Happiness Heroes.

5. Go the Extra mile: Send Personalized Thank You Notes
Personalized thank you cards like this stand out among the dozens of newsletters we’re bombarded with on a daily basis.

6. Get the CEO Involved in Customer Support
Not only did they listen to her feedback patiently, they also sent her a follow-up email with a promise to turn things around.

7. Hire College Geeks Who have a Knack for Troubleshooting
What does make sense is hiring people who are passionate about the niche your business operates in. They’ll empathize with your customers far better than a service professional with a decade of experience in an entirely different industry.

8. Bring Ideas to Life to Win Hearts and Reap Profits
You don’t need one hundred thousand customers and a fan club to crowdsource ideas. Just setting up a simple, engaging portal and making your customers feel valued will go a long way..."

Each idea is analyzed with more information, examples and external links. Read full original article:
http://blog.kissmetrics.com/customer-service-worth-stealing


Via Giuseppe Mauriello, massimo milita
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Corte di Giustizia Ue: Google cancelli i risultati che violano la privacy - Il Fatto Quotidiano

Corte di Giustizia Ue: Google cancelli i risultati che violano la privacy - Il Fatto Quotidiano | Brand reputation | Scoop.it
AGI - Agenzia Giornalistica Italia Corte di Giustizia Ue: Google cancelli i risultati che violano la privacy Il Fatto Quotidiano Va detto che sino ad oggi Google ha “elegantemente” dribblato le richieste di cancellazione di contenuti in grado di...
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Rescooped by MarcoFabris2013 from Social Marketing and SEO
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6 Facts About Content Curation and SEO You May Not Know

6 Facts About Content Curation and SEO You May Not Know | Brand reputation | Scoop.it

If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? 


Via Ally Greer
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Ally Greer's curator insight, March 12, 2014 2:49 PM

The question about how Google views content curation is one that's often debated - and often very passionately.


SEO and curation expert Jayson DeMers has a few solid facts to back up the argument that curation - when done right - can only help SEO.


Did you know that curated content, when combined with original content (like Scoop.it insight) ca rank just as well as original content alone? If not - or even if you did - read this post to find out more.

Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 13, 2014 6:37 AM

An interesting article, especially for people interested in learning more about how Google sees curation. 


Curation is real work!

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Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook

Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook | Brand reputation | Scoop.it
Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video system for months, which would finally give users and marketers a way to shoot footage within the app.

Via David Blundell
MarcoFabris2013's insight:

I clienti finali sono sempre più sollecitati dai video, messaggi etc etc. La quota attenzione diventerà sempre più' importante.

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David Blundell's curator insight, January 13, 11:56 PM

Six seconds to impress! Now Twitter have developed autoplay video but with some subtle differences from Facebook´s . . .

Bharat Employment's curator insight, January 24, 7:27 AM

www.bharatemployment.com

Rescooped by MarcoFabris2013 from Lean Content
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Creating Compelling Web Content With Curation

Creating Compelling Web Content With Curation | Brand reputation | Scoop.it
“When it comes to customer connection and engaging your audience, every brand is faced with one key question: Where does my content come from? Content comes in many forms, and it is the driving force behind generating leads and engagement online. Finding content on its own can be a challenge for any business leader: going beyond that and finding content that compels and converts can make any marketer scratch their head.Isn’t it funny how the Internet is jam-packed with content, yet coming up with content on your own feels like a hike up a huge mountain? How do these companies crank out unbelievably engaging content week after week without skipping a beat? What do they have that you don’t?”
Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, December 11, 2014 12:20 PM

Great article by @JuliaEMcCoy with a ton of helpful tips on content curating using a tool like Scoop.it followed by content auditing. I like how Julia covers what next after content curation.


Here is a snippet of the what's next.


So, You Have Your Awesome Content Ready To Go: Now What?


"Thanks to your tools of the trade for content curation, now you have a good bit of content to share and ideas building in the back of your head. Once you have all of your content in front of you, the next logical step is to create an editorial calendar to keep yourself on track.


Content editorial calendars are useful to organize your content, blog topics, and social sharing schedules. Instead of randomly selecting days and times to post your new content, using a content calendar will help give your strategy structure. Editorial calendars keep you focused, and they offer a platform where you can monitor and measure your results.


If you are serious about making your content marketing quest a success, it is a smart move to develop a template for your needs and stick to it. You will find your content marketing and development will run a lot smoother, and hopefully it will help keep fresh ideas flowing for your audience.


As those ideas to continue to flow, you will build up quite a content base overtime. Your collection of content will continue to grow, and eventually there will come a time where this content will need reviewed for performance purposes; this is known as a content audit."

Oliver Durrer's curator insight, December 11, 2014 12:48 PM

A case in point for content curating.

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Promozione turistica: il flop del sito Veneto

Promozione turistica: il flop del sito Veneto | Brand reputation | Scoop.it
“Promozione turistica: il flop del sito Veneto http://t.co/XA3VBg9Cex via @massimo_boraso”
MarcoFabris2013's insight:
Purtroppo non è una mosca bianca
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Quest for Omnichannel Marketing: 5 More Predictions for 2015 - Ensighten

Quest for Omnichannel Marketing: 5 More Predictions for 2015 - Ensighten | Brand reputation | Scoop.it
Omnichannel marketing is increasingly the focus of marketers seeking to develop personalized, 1:1 campaigns and loyal relationships with their customers. In contrast to a brand-centric view of multichannel marketing, omnichannel is consumer-centric. It reflects the full continuity of the consumer experience in all of the ways he or she engages with a brand. So is… more ››
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7 New Social Media Tools Discovered | Ian Cleary

7 New Social Media Tools Discovered | Ian Cleary | Brand reputation | Scoop.it
Dublin Web Summit is an Irish technology conference that has grown from 400 people to 20,000 people in 4 years.

This year there were well over 1,000 startups with stands and many of them were social media tool startups.

A lot of the startups were very early stage and were looking for funding from Investors.

In the list below I have picked out 7 tools I discovered at the conference.

Via Jeff Domansky
MarcoFabris2013's insight:

Un'altra lista dei migliori tool. Ce ne sono tante ma un aggiornamento su cosa è disponibile è utile.

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Marco Favero's curator insight, November 10, 2014 3:42 PM

aggiungi la tua intuizione ...

Jeff Domansky's curator insight, November 10, 2014 5:25 PM

Ian Cleary shares seven new social media tool discoveries.

Stéphane Baudin's curator insight, November 11, 2014 4:53 AM

Websummit feedback on new social media tools. Interesting ones.

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Fashion brand Woolrich: come comunica nel mondo digital? [ANALISI] - Ninja Marketing

Fashion brand Woolrich: come comunica nel mondo digital? [ANALISI] - Ninja Marketing | Brand reputation | Scoop.it
Dall’architettura del sito web alla sinergia con i social media, esploriamo gli ambienti digitali di Woolrich.
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Secrets Of The Most Shared Business Publishers

Secrets Of The Most Shared Business Publishers | Brand reputation | Scoop.it
This week we used Insights data to see how some different business sites are performing on Facebook, LinkedIn and Twitter during the month of September to yesterday (September 1 to 24).Business news is hotly discussed in the social space. Some of the most talked about digital news sites of recent times (Business Insider, Quartz) cover business daily, while stalwarts like the Wall Street Journal and Forbes have also made themselves very visible in the new social landscape.We picked seven prominent sites and ran some queries in our Insights dashboard:The Financial TimesThe Wall Street JournalQuartzBusiness InsiderHarvard Business ReviewForbesBloomberg.comWe used the data to analyze the biggest stories by network, the most ‘social’ writers at different sites, and overall site performance. Insights also allowed us to graph their average share counts per story....
Via Jeff Domansky
MarcoFabris2013's insight:
Come al solito HBR in testa
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7 Skills To Look For When Hiring A Content Marketing Strategist

7 Skills To Look For When Hiring A Content Marketing Strategist | Brand reputation | Scoop.it
Are you looking into hiring a content marketing strategist? Here are 7 skills (+ 1 bonus skill) you need to look for.

Via Ally Greer
MarcoFabris2013's insight:

ancora suggerimenti per i nuovi ruoli digitali

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Ally Greer's curator insight, July 31, 2014 2:49 PM

A content strategist is more than just a blogger or someone who makes pictures for the Internet from time to time. It's important to find someone ( or a team of people ) with an integrated skill set including digital marketing, ability to analyze data, businessminded-ness (just made that up) and more.

Nedko Aldev's curator insight, February 4, 3:13 PM

add your insight...

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Digital Marketing Strategy for Retail Stores | Internet Marketing, SEO Services

Digital Marketing Strategy for Retail Stores | Internet Marketing, SEO Services | Brand reputation | Scoop.it
“ Digital Marketing Strategy for Retail Stores”
Via CIM Academy, massimo milita
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Cutting-Edge.co's curator insight, May 5, 2014 8:50 AM

Great Infographic in small business/startup digital marketing strategy.

 

-CuttingEdgeCMO

See more on digital marketing at http://cutting-edge.co

Marc Trimble's curator insight, June 2, 2014 11:56 AM

Throw in iBeacon.

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Digital Marketing Strategy for Retail Stores | Internet Marketing, SEO Services

Digital Marketing Strategy for Retail Stores | Internet Marketing, SEO Services | Brand reputation | Scoop.it
Digital Marketing Strategy for Retail Stores

Via CIM Academy, massimo milita
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Cutting-Edge.co's curator insight, May 5, 2014 8:50 AM

Great Infographic in small business/startup digital marketing strategy.

 

-CuttingEdgeCMO

See more on digital marketing at http://cutting-edge.co

Marc Trimble's curator insight, June 2, 2014 11:56 AM

Throw in iBeacon.

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How to Identify, Build and Retain Social Media Influencers

How to Identify, Build and Retain Social Media Influencers | Brand reputation | Scoop.it
Influencers are power users and authorities; they lend credence to products or services and they elevate conversations.
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Marketing B2B, la priorità per le aziende italiane è il new business ... - Event Report

Marketing B2B, la priorità per le aziende italiane è il new business ... - Event Report | Brand reputation | Scoop.it
Event Report
Marketing B2B, la priorità per le aziende italiane è il new business ...
Event Report
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