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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources ple

Via Ally Greer
MarcoFabris2013's insight:

se siete incerti dell'utilità del content marketing leggendo questo articolo, che si riferisce agli USA,  potrete trovare delle valide ragioni per cambiare idea.

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David Lawyer's curator insight, October 20, 2013 9:21 PM

Great facts to help solidify the position that content marketing is now and will be tomorrow, CRITICAL to the success of a businesses marketing campaign.

Dan Aldridge's curator insight, November 4, 2013 6:18 PM

Wow. 90% of what the brain receives is visual. Should be a leg up for scoopit.com!

Monica S Mcfeeters's curator insight, January 20, 2014 1:00 PM

Helpful info for those interested in marketing with content.

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Web reputation, Previti: "Aziende italiane pronte a raccogliere la sfida" - Corriere delle Comunicazioni

Web reputation, Previti: "Aziende italiane pronte a raccogliere la sfida" - Corriere delle Comunicazioni | Brand reputation | Scoop.it
“L'avvocato a CorCom: ''Il brand online sempre più centrale nel business, ma serve un sistema di monitoraggio costante per rilevare eventuali distorsioni''. E...”
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I tool più utili per gestire i contenuti digitali del tuo brand

I tool più utili per gestire i contenuti digitali del tuo brand | Brand reputation | Scoop.it
“Content creation, content curation e content promotion: i migliori tool per i tuoi contenuti digitali raccolti in un'unica infografica”
MarcoFabris2013's insight:
Un articolo sempreverde
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Talent Garden e Digital Magics, alleanza per l’innovazione

Talent Garden e Digital Magics, alleanza per l’innovazione | Brand reputation | Scoop.it
“Arriva il momento della partnership per due realtà del panorama dell’innovazione italiana, ovvero Talent Garden (Tag), il network di coworking focalizzato sul digitale, e Digital Magics, l’incubatore delle startup fondato da Enrico Gasperini, che...”
MarcoFabris2013's insight:
Le alleanze continuano.
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E-commerce, 11 milioni gli italiani che fanno acquisti online

E-commerce, 11 milioni gli italiani che fanno acquisti online | Brand reputation | Scoop.it
La rilevazione trimestrale di “Net Retail, Il ruolo del digitale negli acquisti degli italiani”, rea...
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Promotori finanziari, oltre la relazione serve reputation

Promotori finanziari, oltre la relazione serve reputation | Brand reputation | Scoop.it
Quali sono le azioni più efficaci per costruire e proteggere la propria business reputation? Sappiamo tutti quanto la reputation oggi rappresenti un asset in...
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BattleMI: ecco i membri della giuria da conquistare

BattleMI: ecco i membri della giuria da conquistare | Brand reputation | Scoop.it
Le 12 startup che si presenteranno sul MiCo dovranno fare colpo sul pubblico e sulla giuria. Ecco gli esperti che ascolteranno la loro idea d'impresa
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Il content marketing dei brand di lusso

Il content marketing dei brand di lusso | Brand reputation | Scoop.it
Chanel insegna come sviluppare un accurato content marketing grazie alla sua storia, la brand heritage e i prodotti iconici di uno dei marchi più rispettati al mondo.
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A 3-step process to amplify your social media publishing

Simple truth: the key to successful social media publishing is not just about publishing great content but also having people re-share it. Mobilizing your team and brand advocates around the content you share should therefore be your first priority after hitting publish. But how can you make sure they don't miss your content when you start scaling up your publishing efforts? 


Via Scoop.it
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Andre Saintier's curator insight, December 5, 2014 5:03 AM

ajouter votre aperçu ...

Jan Vajda's curator insight, January 24, 5:58 AM

Přidejte svůj pohled ...

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Social Media Crisis Management: come creare una propria strategia

Social Media Crisis Management: come creare una propria strategia | Brand reputation | Scoop.it

Come definire dei processi di Crisis Management? In che modo coinvolgere i diversi ruoli dell'azienda?


Via AIDA Monitoring, Emanuela Zaccone
MarcoFabris2013's insight:
Easy
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Le cinque migliori strategie di protezione del brand nel 2015 - Inside Marketing (Comunicati Stampa)

Le cinque migliori strategie di protezione del brand nel 2015 - Inside Marketing (Comunicati Stampa) | Brand reputation | Scoop.it
“I marchi globali affrontano un numero crescente di rischi a causa di abusi del brand online, uso improprio e attacchi ognuno dei quali può minare il ROI del marketing”
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7 case study di crisi di Corporate Reputation

7 case study di crisi di Corporate Reputation | Brand reputation | Scoop.it
“Da Nike a Nestlè passando per Abercrombie & Fitch: come salvare la propria corporate reputation in crisi”
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Come creare un profilo LinkedIn impressionante

Come creare un profilo LinkedIn impressionante | Brand reputation | Scoop.it
“Melonie Dodaro, definita da alcuni blog di settore come l'esperta numero uno di LinkedIn in Canada, ha prodotto delle linee guida su come realizzare un profilo perfetto e funzionante attraverso 21 passi...”
MarcoFabris2013's insight:
Linkedin è sempre di più un SOCIAL network utile
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Ecco i 10 manager più amati dal web - L'Espresso

Ecco i 10 manager più amati dal web - L'Espresso | Brand reputation | Scoop.it
Elkann paga a caro prezzo le dichiarazioni sui giovani fannulloni. Descalzi scivola al nono posto dopo le accuse di corruzione. Ruffini di Moncler resiste nonostante l'inchiesta di Report. Sul podio Marchionne, Della Valle e Patuano.
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Top 5 Instagram Analytics Tools – With Views From Industry Experts

Top 5 Instagram Analytics Tools – With Views From Industry Experts | Brand reputation | Scoop.it
“Over the last few years, Instagram has taken the social media world by storm. According to Instagram’s press page, the photo based social network now has over 300 million active users per month with 70 million new photos uploaded each day.”
MarcoFabris2013's insight:
Utili per chi utilizza instagram
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Nuovi strumenti di training in Facebook per Pmi e new marketers

Nuovi strumenti di training in Facebook per Pmi e new marketers | Brand reputation | Scoop.it
“Blueprint e Learn How, le nuove risorse educational lanciate da Facebook a supporto di Pmi e tutti i professionisti del marketing per ottimizzare le campagne online.”
MarcoFabris2013's insight:
Tempi duri per chi fa formazione sulla piattaforma Facebook
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Promotori, come ottenere il massimo da clienti e società mandanti - Advisoronline

Promotori, come ottenere il massimo da clienti e società mandanti - Advisoronline | Brand reputation | Scoop.it
I clienti utilizzatori dell'internet banking sono cresciuti tra il 2008 e il 2013 di circa l'85%, mentre quelli che hanno effettuato acquisti su Internet di ...
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7 idee grafiche per aumentare l'engagement sui social network

7 idee grafiche per aumentare l'engagement sui social network | Brand reputation | Scoop.it
Il potere dei contenuti visivi sui social network è indiscusso. Ecco qualche trucco per crearne di ancora più coinvolgenti
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Five Ways to Optimise the Customer Purchasing Journey | CustomerThink

Five Ways to Optimise the Customer Purchasing Journey | CustomerThink | Brand reputation | Scoop.it
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L'operazione del "marito tradito" spiegata - Wired

L'operazione del "marito tradito" spiegata - Wired | Brand reputation | Scoop.it
Le tante cose che non tornano sulla lettera dedicata dal marito tradito alla moglie pubblicata sul Corriere della sera
MarcoFabris2013's insight:

L'obiettivo comunque è stato raggiunto, grande copertura dei media.

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Dior riesce a comunicare anche nel digital la sua storica eleganza?

Dior riesce a comunicare anche nel digital la sua storica eleganza? | Brand reputation | Scoop.it
Il luxury brand Dior punta ad essere icona di stile in ogni declinazione: ecco come comunica online, fondendo valori tradizionali e sperimentazioni moderne.
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Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook

Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook | Brand reputation | Scoop.it
Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video system for months, which would finally give users and marketers a way to shoot footage within the app.

Via David Blundell
MarcoFabris2013's insight:

I clienti finali sono sempre più sollecitati dai video, messaggi etc etc. La quota attenzione diventerà sempre più' importante.

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David Blundell's curator insight, January 13, 11:56 PM

Six seconds to impress! Now Twitter have developed autoplay video but with some subtle differences from Facebook´s . . .

Bharat Employment's curator insight, January 24, 7:27 AM

www.bharatemployment.com

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Creating Compelling Web Content With Curation

Creating Compelling Web Content With Curation | Brand reputation | Scoop.it
“When it comes to customer connection and engaging your audience, every brand is faced with one key question: Where does my content come from? Content comes in many forms, and it is the driving force behind generating leads and engagement online. Finding content on its own can be a challenge for any business leader: going beyond that and finding content that compels and converts can make any marketer scratch their head.Isn’t it funny how the Internet is jam-packed with content, yet coming up with content on your own feels like a hike up a huge mountain? How do these companies crank out unbelievably engaging content week after week without skipping a beat? What do they have that you don’t?”
Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, December 11, 2014 12:20 PM

Great article by @JuliaEMcCoy with a ton of helpful tips on content curating using a tool like Scoop.it followed by content auditing. I like how Julia covers what next after content curation.


Here is a snippet of the what's next.


So, You Have Your Awesome Content Ready To Go: Now What?


"Thanks to your tools of the trade for content curation, now you have a good bit of content to share and ideas building in the back of your head. Once you have all of your content in front of you, the next logical step is to create an editorial calendar to keep yourself on track.


Content editorial calendars are useful to organize your content, blog topics, and social sharing schedules. Instead of randomly selecting days and times to post your new content, using a content calendar will help give your strategy structure. Editorial calendars keep you focused, and they offer a platform where you can monitor and measure your results.


If you are serious about making your content marketing quest a success, it is a smart move to develop a template for your needs and stick to it. You will find your content marketing and development will run a lot smoother, and hopefully it will help keep fresh ideas flowing for your audience.


As those ideas to continue to flow, you will build up quite a content base overtime. Your collection of content will continue to grow, and eventually there will come a time where this content will need reviewed for performance purposes; this is known as a content audit."

Oliver Durrer's curator insight, December 11, 2014 12:48 PM

A case in point for content curating.

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Promozione turistica: il flop del sito Veneto

Promozione turistica: il flop del sito Veneto | Brand reputation | Scoop.it
“Promozione turistica: il flop del sito Veneto http://t.co/XA3VBg9Cex via @massimo_boraso”
MarcoFabris2013's insight:
Purtroppo non è una mosca bianca
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Quest for Omnichannel Marketing: 5 More Predictions for 2015 - Ensighten

Quest for Omnichannel Marketing: 5 More Predictions for 2015 - Ensighten | Brand reputation | Scoop.it
Omnichannel marketing is increasingly the focus of marketers seeking to develop personalized, 1:1 campaigns and loyal relationships with their customers. In contrast to a brand-centric view of multichannel marketing, omnichannel is consumer-centric. It reflects the full continuity of the consumer experience in all of the ways he or she engages with a brand. So is… more ››
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7 New Social Media Tools Discovered | Ian Cleary

7 New Social Media Tools Discovered | Ian Cleary | Brand reputation | Scoop.it
Dublin Web Summit is an Irish technology conference that has grown from 400 people to 20,000 people in 4 years.

This year there were well over 1,000 startups with stands and many of them were social media tool startups.

A lot of the startups were very early stage and were looking for funding from Investors.

In the list below I have picked out 7 tools I discovered at the conference.

Via Jeff Domansky
MarcoFabris2013's insight:

Un'altra lista dei migliori tool. Ce ne sono tante ma un aggiornamento su cosa è disponibile è utile.

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Marco Favero's curator insight, November 10, 2014 3:42 PM

aggiungi la tua intuizione ...

Jeff Domansky's curator insight, November 10, 2014 5:25 PM

Ian Cleary shares seven new social media tool discoveries.

Stéphane Baudin's curator insight, November 11, 2014 4:53 AM

Websummit feedback on new social media tools. Interesting ones.