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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources ple

Via Ally Greer
MarcoFabris2013's insight:

se siete incerti dell'utilità del content marketing leggendo questo articolo, che si riferisce agli USA,  potrete trovare delle valide ragioni per cambiare idea.

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David Lawyer's curator insight, October 20, 2013 9:21 PM

Great facts to help solidify the position that content marketing is now and will be tomorrow, CRITICAL to the success of a businesses marketing campaign.

Dan Aldridge's curator insight, November 4, 2013 6:18 PM

Wow. 90% of what the brain receives is visual. Should be a leg up for scoopit.com!

Monica S Mcfeeters's curator insight, January 20, 1:00 PM

Helpful info for those interested in marketing with content.

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How to Identify, Build and Retain Social Media Influencers

How to Identify, Build and Retain Social Media Influencers | Brand reputation | Scoop.it
Influencers are power users and authorities; they lend credence to products or services and they elevate conversations.
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Marketing B2B, la priorità per le aziende italiane è il new business ... - Event Report

Marketing B2B, la priorità per le aziende italiane è il new business ... - Event Report | Brand reputation | Scoop.it
Event Report
Marketing B2B, la priorità per le aziende italiane è il new business ...
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Rescooped by MarcoFabris2013 from Prezi per Professionisti
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40 consigli gratuiti per organizzare un Webinar di successo! | WebinarPro

40 consigli gratuiti per organizzare un Webinar di successo! | WebinarPro | Brand reputation | Scoop.it
Una guida completa con ben 40 consigli pratici per realizzare subito il tuo Webinar di successo. Completamente gratis!

Via LucaVanin
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LucaVanin's curator insight, September 27, 2013 4:49 AM

Quando una piattaforma come AnyMeeting raccoglie oltre 40 consigli per condurre un seminario o un conferenza online di qualità, abbiamo solo una cosa da fare: scaricarla e leggerla! :-)

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The People in Your Life Are Your Personal Brand Team

The People in Your Life Are Your Personal Brand Team | Brand reputation | Scoop.it
Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.
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Short Form Content: The Latest Social Media Trend #leancontent

Short Form Content: The Latest Social Media Trend #leancontent | Brand reputation | Scoop.it

Would you like to speed up your content creation process, while concurrently making it more relevant to your audience?

 

While Google still loves long-form magazine style content, it is certainly better to create short form content than nothing at all.

 

However, instead of considering short-form content a compromise, recognize it for what it is. This is a win-win for your business and its on-the-go audience that often only has time for a snack.


It’s no coincidence that the fastest growing social media channels are those that deliver the bite-sized content that active people crave. For businesses, we’re talking about Instagram, Pinterest, and Vine.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, February 1, 9:56 PM

Short form or Lean Content can have additional benefits for your business when done correctly.


From the article

Additional Benefits of Short Form Content

  1. Takes less time
  2. Builds the content creation habit
  3. Readily shareable
  4. Consistency increases engagement
  5. A link is a link



Lori Wilk's curator insight, February 1, 11:31 PM

Do a little each day and it can take you a long way- 

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The Ultimate List of Content Creation Tools for 2014 | Social Media Today

The Ultimate List of Content Creation Tools for 2014 | Social Media Today | Brand reputation | Scoop.it
A large part of creating a great blog and engaging social media posts is having great content. If your company is creating useful, relevant content that your audience wants to see, share and interact with, you’ll grow your audience, see more engagement and establish yourself as thought leaders in your field. Not to mention all the SEO benefits. Some of the best ways to create content are through images, videos, screencasts and webinars. If you don’t have design skills, you might have been using ms Paint, Word or PowerPoint to create anything visual. Please, close Paint and take a look at our list of the best tools for content creation for 2014.
MarcoFabris2013's insight:

utile sapere !

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Rescooped by MarcoFabris2013 from Public Relations & Social Media Insight
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The Real Reason Why Your Twitter Marketing Isn’t Working

The Real Reason Why Your Twitter Marketing Isn’t Working | Brand reputation | Scoop.it

Simply put, the real reason why your Twitter marketing isn't working is because it lacks balance.

 

Let's face it, when things don't work out in our favor, it's easy to point the finger at an inanimate object, but quite frankly, it's not Twitter's fault, it's yours. The real reason why your Twitter marketing isn't working doesn't lie within the functionality of the social platform, it's actually your lack of balance as a content creator. So we're here to help. The first step is admitting you have a problem, right? Looks like we're already off to a good start!...


Via Jeff Domansky
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Coleman Weeks's curator insight, February 9, 9:42 AM

Simply put, the real reason why your Twitter marketing isn't working is because it lacks balance.

aanve's curator insight, February 9, 11:46 PM

www.aanve.com

 

Patricia Mignone's curator insight, February 10, 5:10 AM

Usage de Twitter : une cruelle vérité sur laquelle il est utile de se pencher.

Rescooped by MarcoFabris2013 from Scoop.it on the Web
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Scoop.it Secrets For Content Marketing Success

Scoop.it Secrets For Content Marketing Success | Brand reputation | Scoop.it

Want to know how to make the most of content curation site scoop.it? Find out this simple secret tip to drive traffic to your content.


Via Guillaume Decugis
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Jeff Domansky's curator insight, February 7, 3:40 AM

Really valuable tips for your curation on Scoop.it.

aanve's curator insight, February 8, 12:37 AM

www.aanve.com

 

ELISA TANGKEARUNG's curator insight, February 8, 7:57 AM
...
Rescooped by MarcoFabris2013 from Public Relations & Social Media Insight
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Marketing Analytics vs. Business Analytics: What's the Difference (And Who Should Care)?

Marketing Analytics vs. Business Analytics: What's the Difference (And Who Should Care)? | Brand reputation | Scoop.it

Marketing metrics tend to overlap with key business analytics. Here's a handy overview on how to distinguish their differences and leverage both to make better informed business decisions..

 

Ever wonder how Amazon predicts exactly what you want to buy? The answer lies in business analysis – understanding patterns of what happened in the past to predict what might happen in the future.

 

With the explosion of lead and customer data available at marketers fingertips, it is no surprise that marketing analytics has become the rising star of business analytics. In fact, spending on marketing analytics is expected to increase 60% by 2015.

 

This post explores the goals of business analytics, how marketing analytics is playing an ever crucial role in business analysis, and how organizations can make better business decisions using real market feedback....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 7, 2:06 AM

Hubspot looks at the difference between business analytics and Marketing Analytics.

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Big Data: nuove fonti di conoscenza aziendale e di modelli di ... - CMI Customer Management Insights

Big Data: nuove fonti di conoscenza aziendale e di modelli di ... - CMI Customer Management Insights | Brand reputation | Scoop.it
Big Data: nuove fonti di conoscenza aziendale e di modelli di ...
CMI Customer Management Insights
...
MarcoFabris2013's insight:

leggendo questo articolo  si comprende come il ruolo del CIO si sta sempre piu' evolvendo.

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30 Tools for Data Visualization

30 Tools for Data Visualization | Brand reputation | Scoop.it
During the past few years the demand regarding Data Info-graphics has increased in volume and demand as well as in clarity.

Via Emanuela Zaccone
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Five ways crowdfunding will help retail ecommerce in 2014

Five ways crowdfunding will help retail ecommerce in 2014 | Brand reputation | Scoop.it
The UK’s innovation agency, NESTA, predicts the UK crowdfunding industry to raise £14bn in 2016. That’s a big number considering the global market was expected to reach $6bn in 2013, up from $2.7bn in 2012.
MarcoFabris2013's insight:

oltre a trovare finanaziamenti il crowdfunding puo' fidelizzare i clienti e farli diventare dei veri e propri ambasciatori del brand.  Vediamo se il 2014 sarà l'anno per  equity crowdfunding

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gestire la reputazione per migliorare il posizionamento - Trivagando

gestire la reputazione per migliorare il posizionamento - Trivagando | Brand reputation | Scoop.it
Avete un hotel? Avete anche capito quanto vitale sia per la vostra attività la reputazione online ma non sapete come gestirla? Perché, sì, la si può anche gestire ed essere non solo spettatori passivi di quanto si dice del vostro ...
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Corte di Giustizia Ue: Google cancelli i risultati che violano la privacy - Il Fatto Quotidiano

Corte di Giustizia Ue: Google cancelli i risultati che violano la privacy - Il Fatto Quotidiano | Brand reputation | Scoop.it
AGI - Agenzia Giornalistica Italia Corte di Giustizia Ue: Google cancelli i risultati che violano la privacy Il Fatto Quotidiano Va detto che sino ad oggi Google ha “elegantemente” dribblato le richieste di cancellazione di contenuti in grado di...
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Rescooped by MarcoFabris2013 from Social Marketing and SEO
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6 Facts About Content Curation and SEO You May Not Know

6 Facts About Content Curation and SEO You May Not Know | Brand reputation | Scoop.it

If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? 


Via Ally Greer
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Ally Greer's curator insight, March 12, 2:49 PM

The question about how Google views content curation is one that's often debated - and often very passionately.


SEO and curation expert Jayson DeMers has a few solid facts to back up the argument that curation - when done right - can only help SEO.


Did you know that curated content, when combined with original content (like Scoop.it insight) ca rank just as well as original content alone? If not - or even if you did - read this post to find out more.

Cendrine Marrouat - www.socialmediaslant.com's curator insight, March 13, 6:37 AM

An interesting article, especially for people interested in learning more about how Google sees curation. 


Curation is real work!

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17 Tips to Attract More Pinterest Website Traffic [Infographic] -

17 Tips to Attract More Pinterest Website Traffic [Infographic] - | Brand reputation | Scoop.it

Would you like to attract more Pinterest website traffic?Pinterest can be a great source of traffic even better than Facebook as seen on some sites. So I created this infographic with 17 easy to absorb tips which can be used to drive more Pinterest website traffic. You can use the tips in this infographic to drive traffic to both websites and blogs. If you would like to get more Pinterest website traffic make sure you read this infographic, it should take you very little time…


Via Jeff Domansky
MarcoFabris2013's insight:

altri buoni consigli per questo social  !!

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Ali Anani's curator insight, March 10, 1:14 AM

Great reading

Arnaud d'Haen's curator insight, March 10, 4:03 AM

One image beats 1000 words #inspiring

Carlos Polaino Jiménez's curator insight, March 10, 11:19 AM

De gran interés para entrar en una de las redes sociales que se está extendiendo y afianzando en nuestro país en este 2014. Quienes quieran estar bien posiciona dos, deben empezar ya!

Rescooped by MarcoFabris2013 from Public Relations & Social Media Insight
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How Top Brands Are Using Twitter | AllTwitter

How Top Brands Are Using Twitter | AllTwitter | Brand reputation | Scoop.it

Did you know that 58 percent of the world’s top brands have more than 100,000 followers on Twitter?Simply Measured studied how top brand marketers are using Twitter and discovered that 92 percent of companies tweet more than once per day, and more than one-third (36 percent) of top brand tweets contain links.Top brands averaged 20 percent follower growth on Twitter in Q4 2013, and brand tweets that included photos and links received 150 percent more engagement than text-only submissions....


Via Jeff Domansky
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Rescooped by MarcoFabris2013 from Public Relations & Social Media Insight
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9 Tools to Discover Influencers in Your Industry

9 Tools to Discover Influencers in Your Industry | Brand reputation | Scoop.it
The tide of influence hunting on the web is rising beyond public relations and social media to digital marketing at large. In particular, there’s growing attention being directed towards influencers as gateways to new audiences.Influence as the ability for a person to inspire action amongst a community is a very powerful thing and therefore, increasingly appreciated by digital marketing and PR pros alike. An influencer program that identifies, qualifies, engages and maintains relationships with industry influencers can serve as a formidable “force multiplier” for everything from content amplification to product feedback to content co-creation. “Beyond the “brandividual endorsement”, people with a strong center of influence can provide valuable context and credibility to a company seeking to connect with an audience of buyers. But in an age of information overload and the ability for anyone, anywhere to publish, finding those influential connections in your industry can prove to be a challenge.”Here are 9 of many tools that can be used for the initial task of finding influencers aligned with specific areas of subject matter expertise. Several go beyond discovery and also support filtering, managing, engaging, monitoring and reporting....
Via Jeff Domansky
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Rescooped by MarcoFabris2013 from Public Relations & Social Media Insight
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4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn

4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn | Brand reputation | Scoop.it

Not only are more professionals on social media, but they are also consuming more information fed to them by their networks while at the same time sharing more information to their networks. Wouldn’t it be to a company’s advantage to try to influence this paradigm by having their employees share their brand’s message? After all, Edelman’s 2013 Trust Barometer reminds us that,

"Employees rank higher in public trust than a firm’s PR department, CEO...


Via Jeff Domansky
MarcoFabris2013's insight:

Prima di cercare nuovi ambasciatori della marca altrove guardate nel vostro giardino. Quest'articolo ricorda come il network dei dipendenti di un'azienda  è spesso più' credibile ed efficace degli account ufficiali. 

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malek's curator insight, February 8, 11:07 AM

"Employees rank higher in public trust than a firm’s PR department, CEO, or Founder"

So true, sounds like the best kept secret.

aanve's curator insight, February 9, 12:22 AM

www.aanve.com

 

Elisabetta Tosi's curator insight, February 9, 2:56 AM

Do not underestimate the influence of your employees...if they are satisfied in their work place,  your company can takes advantage of this, but if they are unhappy, you are in troubles.

Rescooped by MarcoFabris2013 from Another Point of View
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Authorship; uno, nessuno, centomila | Paola Cinti

Authorship; uno, nessuno, centomila | Paola Cinti | Brand reputation | Scoop.it
“ Authorship e Author Rank non sono soltanto due concetti da comprendere, ma due prassi da seguire per "definire" al meglio la propria presenza su Google.”
Via Paola Cinti
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Rescooped by MarcoFabris2013 from Public Relations & Social Media Insight
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How To Tell If A Social Media Expert or Agency is Legitimate

How To Tell If A Social Media Expert or Agency is Legitimate | Brand reputation | Scoop.it

I used to get a lot of pitches by agencies and solo marketers when I was running Social Media for a client. I would get emails and sometimes pitches on Facebook. Very few were legitimate. And they charged a lot of money for doing nothing. One client recently left me for someone because she was the typical small business owner who gets caught up in spin. It is why Marketers rank with Politicians and Used Car Salespeople for trustworthiness.


So what can you do to see if they are on the level? Here are a few very simple tips that will expose them....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 8, 1:50 AM

Howie Goldfarb calls BS on all the social media gurus.

Rescooped by MarcoFabris2013 from Data Analysis, Monitoring, Social CRM
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Social Media Crisis Management: come creare una propria strategia

Social Media Crisis Management: come creare una propria strategia | Brand reputation | Scoop.it

Come definire dei processi di Crisis Management?
In che modo coinvolgere i diversi ruoli dell'azienda?

 


Via AIDA Monitoring
MarcoFabris2013's insight:

È bene entrare nei Social Media avendo anche i processi per la gestione della crisi come evidenzia questo articolo.

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10 comandamenti per una reputazione online impeccabile | Approfondimenti | Softonic

10 comandamenti per una reputazione online impeccabile | Approfondimenti | Softonic | Brand reputation | Scoop.it
10 comandamenti per una reputazione online impeccabile. Sai cosa dicono di te su internet? Controlli le informazioni personali che pubblichi sul web?
Ogni giorno i confini tra pubblico e privato...
MarcoFabris2013's insight:

Sono alcuni semplici ed efficaci consigli per tenere sotto controllo la propria reputazione on line ma non sempre sono sufficienti.

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LinkedIn company pages: the untapped opportunity for SMBs

Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social m
MarcoFabris2013's insight:

un altra lettura che sottolinea che la creazione dei contenuti rimane una attività critica, purtroppo manca l'analisi dei costi benefici.

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Rescooped by MarcoFabris2013 from Lean Content
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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources ple

Via Ally Greer
MarcoFabris2013's insight:

se siete incerti dell'utilità del content marketing leggendo questo articolo, che si riferisce agli USA,  potrete trovare delle valide ragioni per cambiare idea.

more...
David Lawyer's curator insight, October 20, 2013 9:21 PM

Great facts to help solidify the position that content marketing is now and will be tomorrow, CRITICAL to the success of a businesses marketing campaign.

Dan Aldridge's curator insight, November 4, 2013 6:18 PM

Wow. 90% of what the brain receives is visual. Should be a leg up for scoopit.com!

Monica S Mcfeeters's curator insight, January 20, 1:00 PM

Helpful info for those interested in marketing with content.