Brand Renovation
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NEW ALOE VERA FRUIT DRINK RANGE

NEW ALOE VERA FRUIT DRINK RANGE | Brand Renovation | Scoop.it
Aloe Fruit Burst is introducing a brand new drink, created in Asia for the U.K consumer. Aloe Vera has been a regular drink in Asia for 2,000 years, and the benefits of Aloe Vera is well documented...
Philip Last's insight:

Another example of World Food trends breaking through in Europe, although recent research we've done for a French client shows this may take some time to break into specific markets! 

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Rescooped by Philip Last from International FMCG Market Insights
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2013: The year in Food and Drink

2013: The year in Food and Drink | Brand Renovation | Scoop.it
Coke’s ‘Share a bottle’ campaign and the rise of convenience retailing are just some of this year’s highlights set to help marketers shape their brand’s futures next year.

Via Vasia Dimitropoulou
Philip Last's insight:

Personalisation from Coke and even more convenience...despite the economic hardship for many, the highlights haven't focussed as much on value as we might expect...

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XPLAIN's curator insight, December 12, 2013 12:40 PM

Take a look at some of the most important highlights of this year!