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Rescooped by semmerson from Impact Brand Journalism
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20 Tools and Apps for Digital Journalists

20 Tools and Apps for Digital Journalists | brand publishing | Scoop.it
A collection of some of the best storytelling, search and productivity tools and apps for journalists

Via Brock N. Meeks
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Juliana Loh's curator insight, October 7, 2013 3:28 PM

Journalist are an interesting breed. They've got to be fast and nimble, insightful, curious and oftentimes courageous to ask the 'big questions'. Here are some helpful apps (I've tried most of them) via Shannon Emmerson

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Turn Customers Into Heroes: 7 Storytelling Tips

Turn Customers Into Heroes: 7 Storytelling Tips | brand publishing | Scoop.it
"Make your customer the hero of your story" was one of the biggest takeaways from Content Marketing World, but how do your operationalize that goal? Here's 7 tips

Via Brock N. Meeks
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Brock N. Meeks's curator insight, October 7, 2013 8:54 AM

From the piece:

 

"Who is the hero in your story? Perhaps it’s your customer’s customers. Customers face challenges. Evil forces get in their way,  creating obstacles and drama. Real life often distracts our hero. Sometimes those evil forces are bad habits or the old ways of doing things."

 

Meeks Out...