This article emphasizes the importance of social media within the marketing mix. The article expresses this notion through facts and figures that shows increase in universal usage in social media. It is integral for companies to find an avenue in which they may use social media in an effective manner. The increase in popularity means that the audience potential is vast and wide when using the social media forum. There are a lot of pros for companies that can effectively use this public forum to their advantage.
Stonewall 40: The Power of Ideas in Social Media - 06/29/2009
Willicia Spider-Silva Vake's insight:
The article highlighted an online organizing network The Power campaign which was launched in hopes of promoting gay rights. The Power’s foundation was originally driven from the Stonewall 40 movement which was a historical Stonewall riots in New York City. The Power utilised the campaign through various forms of media channels for their campaign, mainly through their online petition on http://www.thepoweronline.org/. The petition would later be delivered to House Speaker Nancy Pelosi and those within the blogosphere and messaging activities both online/offline were kept up to date with the progress of the petition. This article reinforces the notion that an idea that is backed by numerous other people can become more powerful with the integration of media. Media magnifies the impact of a message/idea due to its ability to reach a vast audience that share the same sentiment. In doing so an idea came become a movement, which this article highlights with Gay Rights.
Five Steps to Avoid a Marketing Strategy and Planning Disaster:
1. Identify your business goals and evaluate them in context with the latest marketplace realities and customer research. Start with the customer problems you can solve and take their perspective. 2. Ruthlessly evaluate what worked and what didn’t in the past. Pick winners and prune the losing tactics, techniques and processes. Shift people to where they are needed most. 3. Model the appropriate marketing mix in order to achieve a higher return on marketing spend. 4. Define a Content Strategy based on the needs of todays’ buyers. Create an audience-first marketing mentality. 5. Define an always-on, inbound marketing approach that produces more efficient and effective marketing outcomes.
The article highlights key steps in which a business must follow in order to avoid a marketing budget disaster. The steps cover various areas within a business marketing plan and addresses what to avoid. I found Brenner’s view on Zero-Based planning rather interesting; Brenner believes that this form of planning is most effective in terms of achieving your personal marketing goals and business objectives. Brenner explains the marketing budget in 5 steps; it is rather brief and ambiguous in my opinion. Brenner could have done more in terms of elaborating more into each step.
Today, businesses define social media marketing in many different ways. Some businesses see it as an extension of offline and online advertising. Others use social media as a way to interact with current customers. But no matter how your business uses social media, there is one thing you should remember: social media is a place to be social.
If your business has a presence on social media, but is not actively communicating with consumers, you could be missing out on reaching potential customers and boosting customer loyalty with those who already follow you on social media. This infographic illustrates 21 social media marketing tips your business should remember in order to get the most out of your social media efforts, and give the most to your fans and followers.
This article explains the influence power that a brand can have over its consumers. Marketing and communication have evolved over the years, thus the importance in understanding today's marketing and communication is integral for businesses.
I feel that brand power control's the influence flow between B2C. By harnessing that influence power businesses are able to communiacte with their consumers needs and expectations.
Think of one of your favourite brands, why do you prefer that brand? How has brand communication influenced your choice?
Well it’s about time. It only took them 5 years, but it looks like the top U.S. companies are finally jumping on the blogging/social media marketing bandwagon. At least that’s the upshot of this year’s installment of the annual study on social media adoption on the part of Fortune 500 companies conducted by the University of Massachusetts at Dartmouth Center for Marketing Research.
As the above graphic from the study illustrates, after steadying for a few years, corporate blogging is on the rise in 2012.
Here’s something interesting. Since the UMass Dartmouth study began tracking data in 2008, rank has influenced adoption of blogging in the Fortune 500, with corporations ranking in the top 200 out-blogging those in the bottom 200. This trend held steady in 2012, with 54% of all Fortune 500 blogs coming from the top 200 corporations, and 28% coming from those ranked 300-500.
Even though only 28% of the Fortune 500 seem to be accepting the benefits of blogging, those companies that have are doing it right. Fully 90% of the F500 companies that blog encourage comments, have RSS feeds, and take subscriptions. Here’s an excerpt from an abstract of the study:
“It appears that those companies that have made the decision to blog have utilized the tool well. There is frequent posting, on-going discussion and the ability to follow the conversation easily through RSS or email subscriptions.”
TWITTER According to the study, nearly three-quarters (73%) of the F500 have corporate Twitter accounts and have tweeted in the past month, an 11% increase over last year. Significantly, every one of the top 10 companies (Exxon, Wal-Mart, Chevron, ConocoPhillips, General Motors, General Electric, Berkshire Hathaway, Fannie Mae, Ford Motors and Hewlett-Packard) consistently post on their Twitter accounts.
FACEBOOK Surprisingly, Twitter edges out Facebook in the percentage of F500 companies using their social network: just two-thirds (66%) of the F500 are now on Facebook, an 8% increase since last year. Further, only 8 of the top 10 companies (Wal-Mart, Chevron, ConocoPhillips, General Motors, General Electric, Fannie Mae, Ford Motors and Hewlett-Packard) have Facebook Pages. Exxon and Berkshire Hathaway are still holding out (come on, Warren, time to create a FB company profile!).
NEW SOCIAL MEDIA=SOCIAL VISUAL In another shocker, the UMass Dartmouth study found that the F500 are actually starting to see the utility of social visual marketing platforms such as YouTube and Pinterest. Roughly 62% of the top 500 companies have a YouTube account, and 11 of them (2%) are on Pinterest. In an ironic twist, 1 of the 11 happens to be Eastman Kodak.
THE BOTTOM LINE In spite of a relatively sluggish adoption curve relative to SMBs, the UMass Dartmouth study suggests the Fortune 500 are finally coming around to the obvious merits of social media marketing. Considering their massive reach, this should’ve been a more intuitive relationship earlier on, especially given the many ways social media can benefit these companies, from fostering direct consumer engagement and promoting online content marketing campaigns, to facilitating less-marketing-centric initiatives like hiring and fundraising.
In any event, this is good news for the small or medium-size business owner or marketer, if only anecdotally. When the top 500 companies in the U.S. start moving their massive resources to further integrate social media marketing into their existing operations, it is a powerful affirmation that SMBs should be doing so too.
To riff on the famous EF Hutton commercial: when the Fortune 500 talk, people listen.
Willicia Spider-Silva Vake's insight:
This article highlights the notion that Fortune 500 companies are warming more and more towards the usage of marketing through social media. The article points out that marketing through social media stimulate the use of consumer engagement. If the Fortune 500 companies are able to see the positves in the direct marketing and consumer engagement relationship speaks volumes in terms of value. What are your thoughts on this article. Do you feel marketing through social media can only benefit certain companies in the Fortune 500? Do you see any limitations with this article?
The article covers the notion of emotional marketing and how it is geared towards drawing consumers towards a product or service. The article mentions the Zingerblang campaign which is derived from 2 different approaches; each approach however targets a different area within the brain. After reading this article I have a deeper understanding in terms of how/why I, as a consumer react to certain products differently. As a marketer it is important to understand how emotional marketing works, as it is a useful tool that can be effective if it is utilised properly.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.