9 Ways to Maximize Your Brand’s Efforts on Twitter for marketing performance success http://t.co/oIfoVp2U6r
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I found this article very interesting as it is like a guide on how to maximise brand performance in a non traditional marketing way. In todays world, companies like PR News as mentioned in the article need to fastly adapt to the more modern ways of marketing such as using Twitter.
The social media Twitter is a perfect example of how to communicate and raise brand awareness to a business. In the article, PR News discusses the 9 ways to maximise their brand using Twitter, a social media, to reach their customers. This form form of communication if used correctly could be very effective and persuasive for a brand. PR News have discussed ways to make their brand appealing on Twitter such as engaging with their target audience, creating a relationship with them and taking them on a journey. Being up to date with the audience and the changing world is a good way to keep a brand on top.
Businesses should be open minded and experiment with the many marketing sources available nowadays. Twitter, is one of many of the social medias that could be used to promote a brand as well as youtube, facebook and many more. There is still traditional ways of marketing a brand such as television and newspaper. It really depends on who the target audience and what forms of marketing that they are exposed to. Then a business could try and meet those needs.