Brand name
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Brand name
"Brand name is one of the brand elements which helps the customers to identify and differentiate one product from another. "
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Five strategies for a successful global brand | In-Depth Analysis | Marketing Week

Five strategies for a successful global brand | In-Depth Analysis | Marketing Week | Brand name | Scoop.it
With brands increasingly crossing international borders via the internet, marketers may need to fine-tune their strategies to ensure their brands are making the most of the global market.
Bùi Nghĩa Dũng's insight:

The article illustrated five key strategies can help company embrace the new bussiness of globalisation. Including " build a strong, consistent brand culture". "Be borderless in your marketing"," build your self an internal hub", " adopt a glocal structure", " make consumers your co-creators". In my opinion, these ideals are brilliant, it can helps to learn how the brand become the global brand by adopting broader perspectives and overall managerial efficency operates in multifaceted multiculture environments.

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Brand Name - Definition, Features and Considerations behind naming a Brand

Brand Name - Definition, Features and Considerations behind naming a Brand | Brand name | Scoop.it
Brand name is a brand element which helps the customers to identify and differentiate one product from another. All the caharacteristics of a good brand are discussed in detail.
Bùi Nghĩa Dũng's insight:

This definition is clear for understanding the term of brand name. There are a lot of famous brand which you can see in super market, convenient store. Therefore, branding is an important action of companies, which helping them to build their reputation and expend their product over the world. The main purpose of branding, in my opinion, is to create diferentiation. It may attract customers in market today.

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