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Branding Psychology Insights: How Consumers REALLY View Your Brand - Brand Marketing Psychology

Branding Psychology Insights: How Consumers REALLY View Your Brand - Brand Marketing Psychology | BrandMarketingPsychology.com | Scoop.it
If you read Brand Strategy: How To Fuel Consumer Motivation, then you’re well aware of the fact that consumers don’t buy the product, the service, or even the brand… they are buying the end result. They are buying the benefits and solutions. The end result, the solutions, and the benefits are essentially feelings that humans
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The High Quality Brand: Psychology of the Quality-Driven Consumer - Brand Marketing Psychology

Is building a better quality product the same as building a better brand? One would think so – and it’s not uncommon for new marketers to think so. But when creating a strong brand marketing strategy, this is not the case. There are almost no correlations between best quality and most successful brands. We’ve seen
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Marketing Psychology Secrets: Moulding Your Brand Perception | Brand Marketing Psychology

Marketing Psychology Secrets: Moulding Your Brand Perception | Brand Marketing Psychology | BrandMarketingPsychology.com | Scoop.it
As humans, we have common biases that lead to our judgement and decisions, which are often irrational. Psychologists refer to these inherent biases that
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The Psychology of Consumer Choices in Brand Competition | Brand Marketing Psychology

The Psychology of Consumer Choices in Brand Competition | Brand Marketing Psychology | BrandMarketingPsychology.com | Scoop.it
The goal of every brand marketer should be to build brand equity. What exactly is brand equity? It’s the ability of your brand to SHIFT consumer d
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Marketing Psychology Secrets: Establishing Value in Your Consumer`s Mind | Brand Marketing Psychology

Marketing Psychology Secrets: Establishing Value in Your Consumer`s Mind | Brand Marketing Psychology | BrandMarketingPsychology.com | Scoop.it
If there is one crucial thing marketers should understand about consumer psychology, it’s how consumer’s place value on things. The first step to realize is that humans are rarely rational in this subject...Whether we realize it or not, this is something we see all the time when it comes to marketing and business. It all stems from the idea of the endowment effect...
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The Psychology of Emotions in Branding | Brand Marketing Psychology

The Psychology of Emotions in Branding | Brand Marketing Psychology | BrandMarketingPsychology.com | Scoop.it
Emotion is the most powerful motivational force known to humans. Emotions stem from the subconscious mind and they are the real reason why brands exist, and...
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The Magic in Marketing Psychology

The Magic in Marketing Psychology | BrandMarketingPsychology.com | Scoop.it
Before psychologists and brain scientists began diving deep into the workings of the human mind, there existed a set of individuals who were well-established experts in behavioral economics. These ...
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Brand Revitalization: Leveraging Psychology To Shift Consumer Demand

Brand Revitalization: Leveraging Psychology To Shift Consumer Demand | BrandMarketingPsychology.com | Scoop.it
The value of your brand is based on how much your customer wants you. Brand equity relies on customer demand. If your brand won't care about your consumer, your consumer won't care about your brand...
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The Art of Emotional Branding - Why the WestJet Ad is Going Viral

The Art of Emotional Branding - Why the WestJet Ad is Going Viral | BrandMarketingPsychology.com | Scoop.it
  Life would be a lot easier for us brand marketers if consumers made their purchases on a logical basis. The average business owner often assumes that because humans are rational people, consumers...
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INFOGRAPHIC: Consumer psychology and the e-commerce checkout - Marketing

INFOGRAPHIC: Consumer psychology and the e-commerce checkout - Marketing | BrandMarketingPsychology.com | Scoop.it
INFOGRAPHIC: Consumer psychology and the e-commerce checkout Marketing Here's an interesting infographic that tracks the psychology of a would be buyer from the moment they log on – where you've got just three seconds to get it right – right...
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Branding Psychology Insights: Influencing Consumer Reaction - Brand Marketing Psychology

Branding Psychology Insights: Influencing Consumer Reaction - Brand Marketing Psychology | BrandMarketingPsychology.com | Scoop.it
Background Psychology: We humans enjoy having control over the majority of experiences we have. We crave control. We usually want things in excess and don’t like limits of things because at the end of the day, we know we can have more of what we are in control of. Food and money are examples of
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Here Are 2 Ways Consumers Organize Time & Space... And What That Means For Your Brand Strategy
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Brand Strategy Insights: 2 Ways Consumers Evaluate Your Brand | Brand Marketing Psychology

Brand Strategy Insights: 2 Ways Consumers Evaluate Your Brand | Brand Marketing Psychology | BrandMarketingPsychology.com | Scoop.it
When consumers are shopping, consecutively watching ads, and actively searching for solutions to their problems, they are evaluating the different brands they
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Marketing Psychology Secrets: Building Brand-Consumer Relationships | Brand Marketing Psychology

Marketing Psychology Secrets: Building Brand-Consumer Relationships | Brand Marketing Psychology | BrandMarketingPsychology.com | Scoop.it
One of the best known theories of motivation in psychology is Maslow’s Hierarchy of Needs. The hierarchy of needs is organized in a way where the most basic o
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Consumer Buying Decisions Strategy | Brand Marketing Psychology

Consumer Buying Decisions Strategy | Brand Marketing Psychology | BrandMarketingPsychology.com | Scoop.it
Understanding consumer psychology is fundamentally about: Understanding how people make use of their time and money Where they focus their
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Luxury Branding: Psychology of the Luxury Driven Consumer | Brand Marketing Psychology

Luxury Branding: Psychology of the Luxury Driven Consumer | Brand Marketing Psychology | BrandMarketingPsychology.com | Scoop.it
What is it that makes a luxury brand desirable? In the world of luxury brand marketing, the main factor we tend to look at of our consumers is their income and their assets. While this tells us their ability to purchase the luxury product or service, we know nothing about their thought process and their motivations... Coach understands...
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The 5 Human Passages to Brand Loyalty | Brand Marketing Psychology

The 5 Human Passages to Brand Loyalty | Brand Marketing Psychology | BrandMarketingPsychology.com | Scoop.it
What determines brand loyalty? At the very core of it, it’s the experience your consumer has with your brand that will motivate them to become a repeat c
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The Psychology Behind Naming Your Brand

The Psychology Behind Naming Your Brand | BrandMarketingPsychology.com | Scoop.it
Being the creative marketers that we are, we love the idea of naming our brand. It feels like art to us. It’s one of the “fun” aspects of owning a brand or a company – coming up with the name, logo...
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How Kellogg's Special K Understood Consumer Psychology to Shift Demand

How Kellogg's Special K Understood Consumer Psychology to Shift Demand | BrandMarketingPsychology.com | Scoop.it
The value of your brand is based on how much your customer wants you. Brand equity relies on customer demand. If your brand won’t care about your consumer, your consumer won’t care about your brand...
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The Behavioral Psychology of Netflix's Plan to Charge Higher Prices

The Behavioral Psychology of Netflix's Plan to Charge Higher Prices | BrandMarketingPsychology.com | Scoop.it
When it comes to prices, people don't behave rationally. And the best companies know.

Via Olga Kravets
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