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American Airlines has just rebranded for the first time in over 40 years. The AA logo of yore is gone, replaced by the Flight Symbol, a red and blue eagle crossed with a wing.
These are the biggest branding mistakes of 2012 and the lessons learned from those brand blunders.
From groundbreaking projects to inspiring stories, 2012 was a year of many memorable moments on Kickstarter.
Half the world hasn’t even realized it yet, but we’re facing one of the greatest design challenges in humanity’s history: How do we connect this cloud-based digital world we’ve so quickly inhabited with the analog world we’ve inhabited for so long?
The world of business is changing, and new companies are finding ways to create value both for their bottom line and the communities they work in.
One of the great sales teachers of our time - Zig Ziglar - passed away last week at the ripe, rich age of 86. We'll miss him, but we'll remember his...
On Wednesday, Dec. 5th, we will be joining our neighborhood campaign, "SHOP MORE, SHOP L.E.S.". 60 Lower East Side stores, restaurants and galleries will offer deals, free-bees, and special events. Please visit the Lower East Side web site for more information.
http://www.lowereastsideny.com/events/shopmoreshoples/ As a part of this event, we will offer wine and hors d'oevres to our guests. Also we will have a raffle with great prices provided by Yaf Sparkle and local artists and stores. The proceeds of the raffle will go to the ASB Foundation, which supports the Children of Lepers in Koutal/ Senegal. As usual, 10% of all proceeds will go to the ASB Foundation. (support us: https://asbaction.org/)
Each can offer something different....
Here’s the scenario: You’re in a large city, heading to an upscale evening social event. You’re attending the event alone, and you know no one prior to arriving. There is alcohol being served, yet you will be speaking with people about business opportunities. This is my advice on how to prepare for a night of networking and socializing, and how to make the most of this opportunity.
You stretch out your legs, take a look out the window to check the view at 31,000 feet, and then place the book you were reading on the empty seat next to y...
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Via Gregg Breward, Günter Schumacher
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After a quarter century in prison, Michael Santos faces an unexpected challenge: facing a digital world he's never known.
Temporary jobs and tight budgets are becoming all too familiar for Generation Y professionals, who are facing a seemingly permanent recession. It is thought that this generation will be stuck on a ...
Forecasts and predictions come along with the new year. Here's a take on how green policy and markets may perform in the next 12 months.
The term "do-gooder" has been a pejorative since the 1650s, when a British doctor coined it to refer to misguided idealists.
Sustainability at retail can be perceived as being illogical if not contradictory. Because according to logic, if the purpose of retail is about promoting only purchase and thereby consumption, then it runs counter to sustainability principles such as reduce, recycle and re-use. But retail in its broadest sense is not just about stores. It also refers to having a physical, local or direct to community business presence (i.e. a bank or post-office would qualify as retail). But in order to bring the concept of “sustainability” out beyond the niche and to the masses, we will need to transcend logic and find more ways to get people to care about life tomorrow – today.
In his book, “To Sell Is Human: The Surprising Truth About Moving Others,” which will be published on Dec. 31, Daniel Pink, author of bestselling “Dr...
Coup de cœur pour le studio Salto Design qui a imaginé, à l'occasion du Archstoyanie Festival à Nikola-Lenivets en Russie, cette incroyable installation de...
For better or for worse, our habits shape us.
Exactly one year ago, Brett kindly allowed us to share our story of launching MOONSHINE, a gentleman’s cologne.
Charlie Jane Anders: 'We were lucky enough to get a chance to talk one-on-one with del Toro about Rise of the Guardians, and he explained to us why children's stories need to be dark, because "kids are neurotic."'
Via The Digital Rocking Chair
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