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Photos Drive The Most Engagement on Facebook [INFOGRAPHIC]

Photos Drive The Most Engagement on Facebook [INFOGRAPHIC] | Brand Marketing News | Scoop.it
Humankind in general are visual creatures. Therefore, it makes sense that visual representations of data get more engagement than plain old text.

 

According to a new infographic from global communications company M Booth and media measurement and analytics company Simply Measured, visual content is not only taking the online world by storm; it’s also driving engagement!

 

Here are some highlighted stats from the infographic that make the case:

 

On Facebook, videos are shared 12X more than links and text posts combined.
On Facebook, photos are liked 2X more than text updates.
42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.

 

#FlowConnection

 


Via Laurens ten Hagen
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Following Torsten Flaegel

Following Torsten Flaegel | Brand Marketing News | Scoop.it

Stay connected and receive updates in the way that best fits how you use social media.

 

FOR POST UPDATE NOTICES:

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SITES WITH THE CONTENT UPDATES:

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Tumblr: http://officekuki.tumblr.com/

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Social Media Greatness In 5 Easy Steps [infographic]

Social Media Greatness In 5 Easy Steps [infographic] | Brand Marketing News | Scoop.it

Marty Note
I wish consistent greatness was as easy to follow as this or any blueprint. I like every idea expressed here, but there is a certain serendipity to greatness that is hard to capture. I do believe practicing like you want to play increases your chances of discovering the magic serendipity, which I realize makes it sound less like serendipity :), but there you have it :).M  

 


Via Martin (Marty) Smith
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Randy Hilarski's curator insight, July 26, 2013 11:59 AM

How to build great content!

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What It's Like to Get Online After 25 Years in Prison

What It's Like to Get Online After 25 Years in Prison | Brand Marketing News | Scoop.it
After a quarter century in prison, Michael Santos faces an unexpected challenge: facing a digital world he's never known.
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Changing Times: How the Economy Affects Generation Y Professionals

Changing Times: How the Economy Affects Generation Y Professionals | Brand Marketing News | Scoop.it
Temporary jobs and tight budgets are becoming all too familiar for Generation Y professionals, who are facing a seemingly permanent recession. It is thought that this generation will be stuck on a ...
Torsten Flaegel's insight:

Nearly half of the human resources professionals belonging to the Society for Human Resource Management reported that their companies were somewhat or very likely to keep their reduced budgets for the foreseeable future. Some of this reduced budget is reflected in more companies choosing to outsource entire initiatives and company functions, rather than taking on new staff. Here are some ways companies are adjusting:

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Restaurants Urged To Reduce Staggering Food Waste

Torsten Flaegel's insight:

Restaurants produce 21 tons of food waste a year, nearly fives times as much per meal as the average UK household, according to the Sustainable Restaurants Association (SRA).

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13 green business predictions for 2013

13 green business predictions for 2013 | Brand Marketing News | Scoop.it
Forecasts and predictions come along with the new year. Here's a take on how green policy and markets may perform in the next 12 months.  
Torsten Flaegel's insight:

It is that time of year again, the time of New Year's resolutions and predictions for the next 12 months. So, without further ado, here are the 13 predictions that BusinessGreen is making for 2013. They are in no particular order and we make no guarantees as to their accuracy, but these are the key developments we expect to see over the coming year.

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10 Of The Year’s Best Designs For Social Good

10 Of The Year’s Best Designs For Social Good | Brand Marketing News | Scoop.it
The term "do-gooder" has been a pejorative since the 1650s, when a British doctor coined it to refer to misguided idealists.
Torsten Flaegel's insight:

CYNICS BE DAMNED! FROM AN OVEN THAT TURNS SEAWATER INTO DRINKING WATER, TO A PAIR OF 3-D PRINTED ARMS THAT LET A TODDLER HUG HER MOM FOR THE FIRST TIME, THESE PRODUCTS MADE A POSITIVE CONTRIBUTION TO THOUSANDS OF LIVES THIS YEAR.

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The best of Ethical Consumer 2012

The best of Ethical Consumer 2012 | Brand Marketing News | Scoop.it
Torsten Flaegel's insight:

Campaigns, competitions and crushing content: The last year has been phenomenal! We've run some incredible campaigns and teamed up with some formidable campaign allies. We've run, not one but two, successful prize funds. And that's on top of producing our all-important buyers' guides.

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Retail with Purpose: How retail brands can humanize sustainability

Retail with Purpose: How retail brands can humanize sustainability | Brand Marketing News | Scoop.it

Sustainability at retail can be perceived as being illogical if not contradictory. Because according to logic, if the purpose of retail is about promoting only purchase and thereby consumption, then it runs counter to sustainability principles such as reduce, recycle and re-use. But retail in its broadest sense is not just about stores. It also refers to having a physical, local or direct to community business presence (i.e. a bank or post-office would qualify as retail). But in order to bring the concept of “sustainability” out beyond the niche and to the masses, we will need to transcend logic and find more ways to get people to care about life tomorrow – today.

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In Sales, the Middle Way Leads to Success

In Sales, the Middle Way Leads to Success | Brand Marketing News | Scoop.it
In his book, “To Sell Is Human: The Surprising Truth About Moving Others,” which will be published on Dec. 31, Daniel Pink, author of bestselling “Dr...
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Fast Track Trampoline Russia

Fast Track Trampoline Russia | Brand Marketing News | Scoop.it
Coup de cœur pour le studio Salto Design qui a imaginé, à l'occasion du Archstoyanie Festival à Nikola-Lenivets en Russie, cette incroyable installation de...
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Unlocking the Science of Habits: How to Hack the Habit Loop & Become the Man You Want to Be

Unlocking the Science of Habits: How to Hack the Habit Loop & Become the Man You Want to Be | Brand Marketing News | Scoop.it
For better or for worse, our habits shape us.
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Reality in Motion – A Second-Year Case Study on Running a Successful Business

Reality in Motion – A Second-Year Case Study on Running a Successful Business | Brand Marketing News | Scoop.it
Exactly one year ago, Brett kindly allowed us to share our story of launching MOONSHINE, a gentleman’s cologne.
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Applying Behavioral Principles to Personalize Content Using Social Media :: UXmatters

Applying Behavioral Principles to Personalize Content Using Social Media :: UXmatters | Brand Marketing News | Scoop.it
Torsten Flaegel's insight:

"In this article, I encourage you to use behavioral tools to engage users and motivate their behavior on a Web site with the help of hotspots. Hotspots are key interaction points on a Web site. They carry messaging to create a touchpoint that converts users by motivating them to purchase something or increases their engagement with the site’s content. The behavioral principles that I describe in this article enable you to increase user engagement online and motivate personalization through social media. - See more at: http://www.uxmatters.com/mt/archives/2013/08/applying-behavioral-principles-to-personalize-content-using-social-media.php#sthash.Iawzt9u9.dpuf";

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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Brand Marketing News | Scoop.it

Content Marketing is the New SEO.

Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines.

 

Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing.


Via Lauren Moss
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Two Pens's curator insight, June 10, 2013 1:10 PM

Content marketing basics for beginners.

John Thomas's curator insight, February 12, 2014 12:50 PM

The Do's and Dont's of Content Marketing - Infographic

Emmanuel 'Manny' Gigante's curator insight, July 11, 2014 11:43 AM

 get #leancontent.   it's good for your stress  and your company's growth. 

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American Airlines Rebrands Itself, And America Along With It

American Airlines Rebrands Itself, And America Along With It | Brand Marketing News | Scoop.it
American Airlines has just rebranded for the first time in over 40 years. The AA logo of yore is gone, replaced by the Flight Symbol, a red and blue eagle crossed with a wing.
Torsten Flaegel's insight:

There’s logic behind the decision: AA recently ordered 550 new planes. Many will have composite bodies that can’t be polished with the mirror shine of American’s existing fleet.

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The Biggest Branding Mistakes | 5 Lessons Learned

The Biggest Branding Mistakes | 5 Lessons Learned | Brand Marketing News | Scoop.it
These are the biggest branding mistakes of 2012 and the lessons learned from those brand blunders.
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Branding Social Change? (SSIR)

Branding Social Change? (SSIR) | Brand Marketing News | Scoop.it
Can
Torsten Flaegel's insight:

Can "movement marketing"—a means for companies to connect with consumers through social media—really lead to positive social change?

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Best of Kickstarter 2012

Best of Kickstarter 2012 | Brand Marketing News | Scoop.it
From groundbreaking projects to inspiring stories, 2012 was a year of many memorable moments on Kickstarter.
Torsten Flaegel's insight:

The power of the people...this is an impressive demonstration of what can happen if we share our visions. If this is the beginning of something new, I can't wait to see more!

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16 Of The Year’s Best Ideas In UI Design

16 Of The Year’s Best Ideas In UI Design | Brand Marketing News | Scoop.it
Half the world hasn’t even realized it yet, but we’re facing one of the greatest design challenges in humanity’s history: How do we connect this cloud-based digital world we’ve so quickly inhabited with the analog world we’ve inhabited for so long?
Torsten Flaegel's insight:

FROM A CONCEPT THAT WOULD ALLOW YOU TO DRAG FILES FROM YOUR PHONE TO COMPUTER, TO A TO-DO LIST THAT ISN’T A DRAG, HERE ARE THE MOST PROMISING DESIGNS THAT CONNECT THE PHYSICAL AND DIGITAL WORLDS.

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7 Young Entrepreneurs Changing The World With Their Businesses

7 Young Entrepreneurs Changing The World With Their Businesses | Brand Marketing News | Scoop.it
The world of business is changing, and new companies are finding ways to create value both for their bottom line and the communities they work in.
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The Essential Lessons of the Late Zig Ziglar

The Essential Lessons of the Late Zig Ziglar | Brand Marketing News | Scoop.it
One of the great sales teachers of our time - Zig Ziglar - passed away last week at the ripe, rich age of 86. We'll miss him, but we'll remember his...
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Shop Local LES | Facebook

Shop Local LES | Facebook | Brand Marketing News | Scoop.it
On Wednesday, Dec. 5th, we will be joining our neighborhood campaign, "SHOP MORE, SHOP L.E.S.". 60 Lower East Side stores, restaurants and galleries will offer deals, free-bees, and special events. Please visit the Lower East Side web site for more information.
http://www.lowereastsideny.com/events/shopmoreshoples/

As a part of this event, we will offer wine and hors d'oevres to our guests. Also we will have a raffle with great prices provided by Yaf Sparkle and local artists and stores. The proceeds of the raffle will go to the ASB Foundation, which supports the Children of Lepers in Koutal/ Senegal.

As usual, 10% of all proceeds will go to the ASB Foundation. (support us: https://asbaction.org/)

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How to Network & Socialize Effectively: A Comprehensive Guide

How to Network & Socialize Effectively: A Comprehensive Guide | Brand Marketing News | Scoop.it

Here’s the scenario: You’re in a large city, heading to an upscale evening social event. You’re attending the event alone, and you know no one prior to arriving. There is alcohol being served, yet you will be speaking with people about business opportunities.

This is my advice on how to prepare for a night of networking and socializing, and how to make the most of this opportunity.

 

 

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How to Fly Like a Gentleman

How to Fly Like a Gentleman | Brand Marketing News | Scoop.it
You stretch out your legs, take a look out the window to check the view at 31,000 feet, and then place the book you were reading on the empty seat next to y...
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