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Jeep leads list of 25 most 'patriotic' brands - USA TODAY

Jeep leads list of 25 most 'patriotic' brands - USA TODAY | Brand Marketing | Scoop.it
gulfnews.com Jeep leads list of 25 most 'patriotic' brands USA TODAY It's the brand known for winning World War II, as providing reliable transportation for American G.I.'s under the toughest conditions for generations.
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Rescooped by Sean Owen from Integrated Brand Communications
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Is This the Beginning of the End for Barnes & Noble?

Is This the Beginning of the End for Barnes & Noble? | Brand Marketing | Scoop.it

We may be witnessing a classic story of a me-too brand that just couldn't rise to the occasion. In a marketplace currently glutted with tablets, bookseller Barnes & Noble raised the "white flag, signaling that it cannot compete" with the likes of Amazon, Apple, and Samsung, reports The New York Times. 

 

Barnes & Noble CEO William J. Lynch, Jr. saw it a bit differently, telling analysts, "Our aim is to sell great tablets connected to our best content catalog and high-quality bookstore services we've done, but do so without the sizable upfront risk." He added that "we are 100 percent not exiting the device business," but note the use of the word "device."

 

The fact is, B&N will no longer make its own Nook Color tablets, relying instead on other companies to license and manufacture them. The company does plan to continue to make its black-and-white eReader—but that's largely being regarded as a defensive move. B&N will continue to sell Nook Color devices through the end of 2013 but then partners will begin producing them.

 

The company posted a worse than expected loss of more than $118 million in the three months ending April 27, with Nook revenue plummeting 34 percent. The $18.3 million B&N wrote off as an "impairment charge" is "tantamount to an admission that the unprofitable Nook has ended up on the losing side of the e-book format war," notes Businessweek. TechCrunch bluntly wrote, "The Nook is on life support."


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, June 29, 2013 11:48 AM

It doesn't look good for Barnes and Noble...another case of "too little, too late" it seems.

Rescooped by Sean Owen from Corporate Identity
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Most valuable global brands 2013

Most valuable global brands 2013 | Brand Marketing | Scoop.it

2013 BrandZ Top 100BrandZ Top 100 Rises 7 Percent With Growth Across Categories

In its 8th year, we are proud to present the BrandZ Top 100 Most Valuable Global Brands. Using data collected by Millward Brown on behalf of WPP and tapping into the proprietary valuation method of Millward Brown Optimor, we remain committed to helping you understand how brand building enhances the financial health of your company. Last year we saw negligible growth in value in the BrandZ Top 100, a cause for concern in the marketing community. We are pleased to report a respectable 7 percent increase this year, and in the 8 years we have been tracking brand value, the value of the BrandZ Strong Brands Portfolio has grown by an amazing 58 percent.

 

1. Apple

2. Google

3. IBM

4. McDonald's

5.Coca-Cola

6. At&T

7. Microsoft

8. Marlboro

9. Visa

10. China Mobile


Via Niels Biersteker
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Cause Marketing Matters to Consumers - Successful marketing campaign

Cause Marketing Matters to Consumers -  Successful marketing campaign | Brand Marketing | Scoop.it
Use cause marketing to draw consumers that have a penchant for social responsibility.
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How to Use Content Marketing to Increase Brand Awareness | Business 2 Community

How to Use Content Marketing to Increase Brand Awareness | Business 2 Community | Brand Marketing | Scoop.it

So you have created a content marketing strategy and are using social media but how can you use this activity to increase your brand awareness and generate more visitors to your website? ]]

 

Different Kinds of Content

Content has many forms, from blogs and news items to videos and infographics. Making sure you create and manage content of the right kind for your audience is a core part of building your online following and increasing brand awareness....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 21, 2013 12:52 PM

Smart advice:" the right content in the right channel.

Chantelle Pulevaka's curator insight, September 30, 2014 3:23 AM

Using Content Marketing to build on Brand Awareness