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Four Keys To Workplace Innovation

Four Keys To Workplace Innovation | Brand Marketing | Scoop.it
Innovation isn’t the purview of lone geniuses being struck, lightening style, by inspiration out of the blue. Rather it comes from creative, intelligent people who routinely encounter different perspectives and are frequently exposed to new concepts.

Via Color-Art
PivotPointBrands's insight:

Too many companies offer lip service to the idea of fostering innovation and this article points out some examples of organizations who build it into their culture and truly foster innovation.

Agency.com used to have all glass walls for hallways, meeting rooms, and offices and everyone carried erasable markers. It looked somewhat chaotic, but also very exciting to walk among all of the scribbles and doodles.

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Chris Farrance's curator insight, January 17, 2014 4:16 AM

I like this to be underpinned by a 'tight/loose' process that encourages engagement and doesn't stifle creativity

 

aanve's curator insight, March 23, 2014 11:26 PM

www.aanve.com

 

Cathy Matthews's curator insight, March 24, 2014 9:22 AM

Easy to implement solutions that make sense! For example, brainstorming - engaging thinkers with different skill sets across your organization - is a proven strategy that keeps the team involved,  motivated  and excited to find solutions and remain at the top of their game.

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How to get your ideas to spread

How to get your ideas to spread | Brand Marketing | Scoop.it

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

PivotPointBrands's insight:

Very interesting. I think Mr. Godin is a master at stating the obvious and making it sound like insight. This is an important message for technology companies who believe their products are liked sliced bread and believe that customers will come charging to their gates without any marketing.

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16 Eye-Popping Statistics You Need to Know About Visual Content Marketing

16 Eye-Popping Statistics You Need to Know About Visual Content Marketing | Brand Marketing | Scoop.it
Visual content marketing is one big trend you need to embrace. And for good reason.
PivotPointBrands's insight:

...and 65% of online visual content is ineffective crap, so know your audience and provide a clear and differentiating visual message.

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Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts - MarketingProfs.com (subscription)

Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts - MarketingProfs.com (subscription) | Brand Marketing | Scoop.it
Marketing Strategy - Take a close look at how attribution modeling can quantify your branding efforts and supplement traditional metrics with more precise, hard results.
PivotPointBrands's insight:

The new analytical tools have made it easier to attribute brand marketing efforts to awareness, loyalty, preference, etc., but the challenge has always been to eliminate all other variables that effect brand growth. It's those "precise, hard results" that are so valuable, but are often challenged, or worse, quietly doubted.

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Strip Down Your Logo and Make Your Brand a Classic---Now! | WIRED

Strip Down Your Logo and Make Your Brand a Classic---Now! | WIRED | Brand Marketing | Scoop.it
From Airbnb to Snapchat, companies are racing to create sleek, name-free logos that are still instantly recognizable.
PivotPointBrands's insight:

This a great set of examples. We always tell our clients that logo design is an exercise in reduction. We start with an image we like and keep removing elements to see if it still stands.

Funny how Google's evolution was only a change in font, but they still use all six letters in their logo.

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Tattoo You: Logo Tatts Offer Ultimate Customer Skincentive - brandchannel.com

Tattoo You: Logo Tatts Offer Ultimate Customer Skincentive - brandchannel.com | Brand Marketing | Scoop.it
Would you tattoo a brand's logo on yourself to get a 20 percent discount? If the answer's yes, you're not alone
PivotPointBrands's insight:

This is just scary. We get bombarded with logos all day long and people want to turn their bodies into billboards? Permanently? Really?

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Google Takes On A New Look, Brand Identity - MediaPost Communications

Google Takes On A New Look, Brand Identity - MediaPost Communications | Brand Marketing | Scoop.it
Google took on a new identity Tuesday. The Mountain View, Calif. company rebranded and took on a new logo that more closely identifies with a changing world. The change reflects a turning point in the
company's history.
PivotPointBrands's insight:

The new logo looks more modern besides being more functional. It's about time Google started putting a little attention on their visual brand. The quotes came from a VP of product development, but not the director of the their Brand Studio. Hmmm...

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Open Mic: Global Branding And Marketing - Brand Quarterly

Open Mic: Global Branding And Marketing - Brand Quarterly | Brand Marketing | Scoop.it
It’s ‘Open Mic’ night! A chance for some quick-fire Q&A with industry experts, around a unified theme. The theme for this round? Global Branding and Marketing… featuring eight members of the Brand2Global 2015 Advisory Board.
PivotPointBrands's insight:

The answers seemed very well thought out for "quick fire" Q & A, but that's a good thing for this reader. Branding in global markets is challenging because it needs a lot of testing and adjustment. These insights were very informative.

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Well, This is Unsettling… 22 Brand Logos With Their Colors Swapped - Visual News

It’s no secret that color is one of the most important factors in branding, and no series of images drives..
PivotPointBrands's insight:

This is a great demonstration of the role of color in an identity. I would have liked to see IBM and Oracle logo colors switched, or the Apple silver with the Google rainbow of colors.

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Talk About Brand Strategy

Talk About Brand Strategy | Brand Marketing | Scoop.it
A distinctive brand is good for business, of course. But you’d be surprised how important it is to a firm’s overall performance.

Via Dennis Bailen, CMO, Chief Outsiders, massimo facchinetti
PivotPointBrands's insight:

The 2 main points here resonate strongly in Silicon Valley especially with our great proportion of technology companies, often led by technologists. They all believe they have differentiation, but often don't check to see if their customers share their own perception. 

Talking about brand strategy would be a big step for many technology companies. First, they need to clearly define a brand strategy to talk about.

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Does Your Brand Have a Customer Experience Strategy?

Does Your Brand Have a Customer Experience Strategy? | Brand Marketing | Scoop.it
Digital Futurist Brian Solis reveals how brands can navigate the customer experience economy.
PivotPointBrands's insight:

This is a good explanation of customer experience. When we explain the value of a strong brand to clients we show a chart of concentric circles with customer experience at the center.

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The 11 Cs of Breakthrough Financial Brands - The Financial Brand

The 11 Cs of Breakthrough Financial Brands - The Financial Brand | Brand Marketing | Scoop.it
Here's everything it takes to build, grow and sustain a truly breakthrough brand in retail banking.
PivotPointBrands's insight:

This is a great article, full of useful information. There are so many articles that tout a list a specific number of valuable takeaways - 9 Things You need to Know - 5 Things You Can Do to Strengthen Your Brand - that I don't expect much if and when I decide to read them, but this is well worth it.

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Is Brand Strategy A Myth? 07/21/2015 - MediaPost - MediaPost Communications

Is Brand Strategy A Myth? 07/21/2015 - MediaPost - MediaPost Communications | Brand Marketing | Scoop.it
On one side of the bookshelf, you have an ever growing pile of historic business best sellers with promising titles like "In Search of Excellence," "Good to Great" and "Built to Last." Essentially, they're all recipes for building a highly...
PivotPointBrands's insight:

I am a brand consultant in Silicon Valley. The tach companies here believe that brand strategy accounts for about -2 percent of company success, so this is actually encouraging.

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Why "Content Marketing" is the Wrong Thing to Measure | G. David Dodd | LinkedIn - Pulse

Pulse
Why "Content Marketing" is the Wrong Thing to Measure | G. David Dodd | LinkedIn
Pulse
Despite the widespread popularity of content marketing, research shows that most marketers aren't confident in their ability to measure its effectiveness.
PivotPointBrands's insight:

I like this article. I walks a careful line between valuing good content and not getting too drawn into the content marketing buzzword mania. The goal of marketing is ultimately to build a better brand and drive revenue and creating and gathering good content helps achieve that goal.

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How Much Do Online Influencers Charge to Post About Brands?

How Much Do Online Influencers Charge to Post About Brands? | Brand Marketing | Scoop.it
Content - Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh.
PivotPointBrands's insight:

This is pretty amazing that influencers don't think that it effects authenticity when they are identified as sponsored or paid. It shines a new light on the nature of "word-of-mouth" advertising. An NPR report said that people can get paid up to $350 for taking a photo of their meal at a restaurant and posting it on Instagram. When a friend tells you to try a new brand of chewing gum, will you ask him or her, "How much are you getting paid for this?"

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Blog | Incorporating Doodles in Your Content Marketing Strategy

Blog | Incorporating Doodles in Your Content Marketing Strategy | Brand Marketing | Scoop.it
With visuals playing such a large role in our day-to-day lives, it makes sense that we are ready to embrace doodles like never before in content marketing. Learn how to use doodling as part of your brand’s visual storytelling strategy.
PivotPointBrands's insight:

This is kind of an unusual suggestion, but as a life-long doodler I agree with it wholeheartedly. Doodles add a bit of charm and humor and a raw personal view to content. I guess if everyone started loading doodles into their content it would get old, but I, for one, would be comfortable with a lot more doodles, especially if they are done by someone with some drawing skills.

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3 Brand Strategy Questions and People Laughing at Woody Allen's Serious Films | The Brainzooming Group

3 Brand Strategy Questions and People Laughing at Woody Allen's Serious Films | The Brainzooming Group | Brand Marketing | Scoop.it
Brand Strategy Questions and Woody Allen In the WSJ interview for "Irrational Man," Allen discusses the challenges of varying your brand. His brand situation
PivotPointBrands's insight:

Brand lessons come from all parts of life, and this is an interesting source for brand wisdom. This is a lesson Parker, the pen company, should have heeded when they decided to produce a line of fragrances, or Levi's should have considered when they decided to offer a line of business suits. 

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The Shelf Life of Word of Mouth Marketing Reviews - elizabeth kraus

The Shelf Life of Word of Mouth Marketing Reviews - elizabeth kraus | Brand Marketing | Scoop.it

Word of Mouth Marketing: Four ways to extend the shelf life of positive reviews and reduce the chance a bad review will hurt sales or damage your brand.

 

Few would dispute the impact of positive brand reviews and ratings as a word of mouth marketing tool. What may surprise you is just how important those ratings are to consumers and how much time must pass before a bad review or rating no longer matters.


Via Elizabeth Kraus
PivotPointBrands's insight:

Nice data to back up what might seem to be mostly common sense. It seems you could  shorten the impact lifespan of a bad review with more positive reviews because of the recency effect.

The data does offer a strong argument for having a plan in place for dealing with negative reviews.

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Maria Ioia's curator insight, September 8, 2015 7:21 PM

Word of Mouth is the most persuasive marketing you can have. Know your #promotors and have them champion your #brand wherever you can. #advocacy #NPS #Marketing

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Trump: The Brand-Name Candidate - WhoWhatWhy / RealNewsProject (blog)

Trump: The Brand-Name Candidate - WhoWhatWhy / RealNewsProject (blog) | Brand Marketing | Scoop.it
Donald Trump’s success in early primary polls comes from the same focus on personal branding that has built his business empire. By putting his brand front and center, Trump risks damaging it — and his empire.
PivotPointBrands's insight:

This provides a very interesting insight, especially when you think about companies with very visible CEOs whose personal brands are as strong as the company, like Larry Ellison.

 

Any missteps for Trump in the political arena won't have a huge effect on his real estate holdings. Half of the Trump properties aren't owned by Trump anyway. He just licenses his name to them.

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Xerox Corp. (XRX) Launches New Brand Strategy with 'Work Can Work Better' Theme - StreetInsider.com

Xerox Corp. (XRX) Launches New Brand Strategy with 'Work Can Work Better' Theme - StreetInsider.com | Brand Marketing | Scoop.it
Xerox Corp. (NYSE: XRX) has launched a brand strategy that declares, Work Can Work Better. This new brand platform describes what is possible when business solutions are designed around both...
PivotPointBrands's insight:

I'd like to meet the creative director who sold Xerox on the slogan "Work can work better." He or she must be a very good salesperson. Very good. 

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How to Use Content Marketing to Build a Brand with Purpose

How to Use Content Marketing to Build a Brand with Purpose | Brand Marketing | Scoop.it
In much the same way that purpose driven organizations can shift nimbly between various products and processes, purpose-driven content efforts can embrace a varied and complicated set of strategies and still remain cogent.
PivotPointBrands's insight:

Amen. The unauthorized research that states that "78% of content in the digital world is crap" is probably understating the problem. Great article.

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Why Apple, Inc. Copied One of Google's Greatest Branding Strategies - Motley Fool

Why Apple, Inc. Copied One of Google's Greatest Branding Strategies - Motley Fool | Brand Marketing | Scoop.it
It's been four years since Apple introduced any
PivotPointBrands's insight:

I always wondered why Apple was using a naming convention that it clearly couldn't own. I hadn't noticed that they were moving away from it, but it makes lots of sense

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Brand identity style guides | Logo Design Love

Brand identity style guides | Logo Design Love | Brand Marketing | Scoop.it
It's helpful to see how designers present identity style guides for their clients, so I collected a few from around the world.

Via Jean-Luc Le Moal
PivotPointBrands's insight:

Great collection. It's always helpful to see how other organizations are guiding their stakeholders with the use of the brand.

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Why User-Generated Content Should Be Part of a Brand's Marketing Strategy - brandchannel.com

Why User-Generated Content Should Be Part of a Brand's Marketing Strategy - brandchannel.com | Brand Marketing | Scoop.it
UGC tells a brand story from the user’s perspective, providing a feeling of involvement and creating an emotional connection with the consumer
PivotPointBrands's insight:

Good examples of the value of UGC. Brand advocacy, buzz marketing - important parts of the marketing mix. It starts with customer engagement and then customers engage with each other - and that's where the magic happens, if you've engaged in a positive way.

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Content Strategy And Brand Awareness: The Illusions Of Storytelling - Pulse

Pulse
Content Strategy And Brand Awareness: The Illusions Of Storytelling
Pulse
I recently advised a large company, specialized in transportation, about its content strategy.
PivotPointBrands's insight:

 like the idea of slashing trend followers - lemmings following the storytelling pundits, and I think the key points here are that storytelling is valuable if it's actually authentic, honest and leads to customer engagement and acquisition. Good storytelling is not easy to grasp if you are not new to it, so companies usually take a leap of faith that agencies are providing good direction. It's okay, though. another marketing trend will come along and replace storytelling. I'm working on it now. (-:

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LinkedIn Marketing: The All-in-One Guide to Content and Scheduling

LinkedIn Marketing: The All-in-One Guide to Content and Scheduling | Brand Marketing | Scoop.it
A complete look at the best types of updates on LinkedIn, the best timing and frequency, and how to create a powerful LinkedIn marketing strategy.
PivotPointBrands's insight:

With all of the information about using LinkedIn to build your brand it's nice to read some tips that are backed by research. A few of these insights seem kind of obvious, like "share industry insights." I suppose I could post some sports scores but I wouldn't expect that to grow my brand as a business. But, posting morning to midday is helpful to know. And 25 word posts...oops, I'm going over here.

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