Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Apple - The Song

With a Mac, iPhone or iPad you have the power to create thoughtful, emotional gifts and memories that transcend time. It could be a movie, a homemade card or...
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Sugar Buildings - Brita

Drinking one soda a day may not seem like much, but this simple choice can add up. In fact, over an average lifetime, drinking just one regular soda a day is...
Sylvain Leroux's insight:

Americans drink over 13 gallons of sugary beverages every year. Interesting to see what it looks like. New Brita campaign.

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Coca-Cola Rainbow Nation - 20 years of democracy in South Africa

In South Africa, a young democracy that has been dubbed 'The Rainbow Nation', April is Freedom month and 2014 marks the 20th anniversary of this democracy. I...
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Sapeurs - New GUINNESS Advert (2014)

GUINNESS' new ad features the 'society of elegant persons of the Congo' otherwise known as the 'Sapeurs', a group of everyday heroes from Brazzaville, Republ...
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Dove Marketing Execs Win Adweek Honor

Dove Marketing Execs Win Adweek Honor | Brand Marketing & Branding | Scoop.it
Steve Miles and Fernando Machado, the marketing executives behind one of the most successful viral videos of the past year—and ever, for that matter—snapped up the honor of Adweek’s Grand Brand Genius for 2013 this evening.
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Official Designed by Apple in California Trailer

Designed by Apple This is it. This is what matters. The experience of a product. How it makes someone feel. When you start by imagining What that might be li...
Sylvain Leroux's insight:

Last corporate campaign "Designed by apple California".

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Jimmy Choo Nicole Kidman Autumn Winter 13 Film

http://www.jimmychoo.com/ Academy Award® winning actress Nicole Kidman stars in the Jimmy Choo Autumn Winter 2013 campaign. The campaign video explores the f...
Sylvain Leroux's insight:

Glamour, feminine power & luxury:
Nicole Kidman stars in the Jimmy Choo Autumn Winter 2013 campaign. 

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"Once Upon A Time..." by Karl Lagerfeld

"Once Upon A Time..." by Karl Lagerfeld Soundtrack: "Ah ! Finalmente !" Extract from "Tosca" Composed by Giacomo Puccini Performed by Gottfried Hornik, Ferna...
Sylvain Leroux's insight:

"Once upon a tme...": new Chanel brand content by Karl Lagerfeld with Keira Knightley and Clotilde Hesme.

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Two Unsuspecting Girls Take The New Renault Clio For A Test Drive

You'll never forget the first time you saw the New Renault Clio. Watch as two unsuspecting girls take the new Renault Clio out for a test drive with extra VA...
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Sylvain Leroux's comment, April 23, 2013 2:19 PM
Wants to see de Boys version? http://sco.lt/6IWHmz
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Vine steals some of Instagram's spotlight at New York Fashion Week | Digital Trends

Vine steals some of Instagram's spotlight at New York Fashion Week | Digital Trends | Brand Marketing & Branding | Scoop.it
Instagram was once the darling of Fashion Week, but the new GIF-like Vine is falling in with the stylish event.
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Glow Images Colombia's curator insight, March 4, 2013 9:50 PM

Vine steals some of Instagram's spotlight at New York Fashion Week | Digital

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Hot Rod: Circa 1953

A Levi's® Vintage Clothing Film by Aaron Rose Levi's® Vintage Clothing digs deep into the Levi's® Archives to reproduce iconic garments from bygone eras. For...
Sylvain Leroux's insight:

RetroTelling Brand Content

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Brands Are Already Experimenting With Twitter's Vine

Brands Are Already Experimenting With Twitter's Vine | Brand Marketing & Branding | Scoop.it
Brands are already experimenting with Twitter's Vine video platform.

Via Masanet
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Coke Polar Bears Super Bowl Case Study Video

Agency: Wieden + Kennedy Brandcenter Alumni: Jeff Gillette, Creative Director Heather Ryder, Copywriter
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David Beckham's Extended HAIG CLUB™ Ad

Haig Club Exclusive - Guy Ritchie’s extended cut of David Beckham in the new Haig Club TV ad. Haig Club will officially launch on October 17th with the relea...
Sylvain Leroux's insight:

David Beckham present the new whisky brand Haig Club.

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This is UGG From UGG Australia - new global campaign

We realize the smallest moments are actually our biggest. These are UGG moments. The moments that make us who we are. It introduces us to what matters. This ...
Sylvain Leroux's insight:

Ugg's first global brand campaign.

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Orange International - The Flower

'The Flower' is the new Pan-African campaign for Valentine's Day. The film tells the story of a beautiful princess who dreams of a legendary flower at the su...
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Internet Explorer 11 - The [ANIME] Trailer!

Microsoft wirbt mit diesem kurzen Anime-Video für den Internet Explorer 11. Der Wandel der Verwandlung der Heldin Inori Aizawa soll auf den Wandel des Browse...
Sylvain Leroux's insight:

Microsoft present the new version of Explorer 11 with a fresh Manga anime that I am sure will help to target a larger and younger audience.

Throught this very dynamic video , it allows  Microsoft to present in a new way the majors functionalities (speed, multiscreen, protection).
... and fighting against "Androïds" to tackle one of its major competitors?      ;)

Well done!

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YouTube teases new logo on Facebook and Twitter

YouTube teases new logo on Facebook and Twitter | Brand Marketing & Branding | Scoop.it
YouTube has surreptitiously unveiled a striking new logo that does away with the plump, simplistic lettering that it's used for years now. In its place, the new logo features a two-tone red and...

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Leroux Sylvain's curator insight, September 2, 2013 10:13 AM

BTW, the YouTube logo is not going away, but the extended usage of YouTube on mobiles and tablets needed needed a new play button for apps and icons.

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Ray-Ban Remix

Ray-Ban Remix lets you customize your own pair of sunglasses by mixing and matching frontal and temple, colors and lenses and then top it off with a personal...
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YouTube Partner Program

YouTube Partner Program | Brand Marketing & Branding | Scoop.it

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Leroux Sylvain's curator insight, June 21, 2013 2:56 PM

YouTube has signed American Express, GE, Johnson & Johnson and PepsiCo as the inaugural class of brands to join its Partner Program, which will team content creators with brands to produce engaging, branded content on YouTube.

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Two Unsuspecting Guys Take The New Renault Clio For A Test Drive

You'll never forget the first time you saw the New Renault Clio. Watch as two unsuspecting guys take the new Renault Clio out for a test drive with extra VA ...
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Sylvain Leroux's comment, April 23, 2013 2:19 PM
Here is the Girls version of the test drive http://sco.lt/8YG9iL
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How McDonald's Toppled Starbucks From The Social Top Spot - Forbes

How McDonald's Toppled Starbucks From The Social Top Spot - Forbes | Brand Marketing & Branding | Scoop.it
McDonald's has replaced Starbucks as the most social restaurant brand. How come?
Sylvain Leroux's insight:

via Tami Cannizzaro

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Short film directed by Guy Ritchie starring David Beckham - H&M Spring 2013

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Sylvain Leroux's curator insight, February 7, 2013 1:17 PM

Ok Ladies, forget the Diet Coke Hunk, discover the exclusive short film directed by Guy Ritchie to celebrate the launch of the updated David Beckham Bodywear for H&M collection.
Enjoy!

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Burlington : It's a Fucking Matter of Detail

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Kasem Tanom's comment, March 20, 2013 2:52 AM
This video is humerous and appealing and I agree with you it brings uniqueness to the brand. Consumers will remember this ad and when they come across this brand 'burlington" they will instantly notice it as they have been exposed to the ad and it has captured consumers attention. In my opinion this is a smart and unique way to market and advertise a product to give consumers brand awareness
Gavin Lionheart's comment, March 20, 2013 4:32 AM
This video is humerous, but I personally wouldn't like to view this on national television. Although the uniqueness of a naked male cursing and being proud of what hes wearing really brings out the product he is advertising. This advertisment could easily be remembered by audiences due to the fact there is a naked man in it.
Albert McVities's comment, March 20, 2013 11:24 PM
awesome video as it described some appealing issues.
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"Gardener" - Diet Coke Advert - Director's Cut

Thank you for Sparkling Together with us for 30 years! Here's our brand new hunky TV advert starring Andrew Cooper as our new Diet Coke Man! For the latest i...
Sylvain Leroux's insight:

Ladies, the Diet Coke Hunk for 2013 has been revealed as Andrew Cooper, enjoy!

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