Brand Marketing &...
Follow
Find tag "refresh"
4.5K views | +2 today
Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
Your new post is loading...
Your new post is loading...
Scooped by Sylvain Leroux
Scoop.it!

Airbnb introduces the Bélo: the story of a symbol of belonging

At Airbnb, we imagine a world where you can belong anywhere. Introducing the Bélo. See more at http://blog.airbnb.com/belong-anywhere/
Sylvain Leroux's insight:

Belong, connect and share.

more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

HTC Launches Aggressive Brand Refresh to Take On Samsung, Apple

HTC Launches Aggressive Brand Refresh to Take On Samsung, Apple | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

A new tagline, "Everything Your Phone Isn't", new showroom concept in shopping malls and a global HTC Experience tour to engage customers on the go.

more...
Daniel Jurado's curator insight, April 9, 2013 4:24 PM

Interesante , tendremos que estar pendiente de este nuevo HTC

Scooped by Sylvain Leroux
Scoop.it!

Coke Revamps Web Site to Tell Its Story

Coke Revamps Web Site to Tell Its Story | Brand Marketing & Branding | Scoop.it

Coca-Cola, plans on Monday to give its site a makeover that executives describe as the most ambitious digital project they have undertaken.

The venerable beverage company is repositioning its Web site as a consumer magazine called Coca-Cola Journey.

more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Twitter / Logos & Brand

Twitter / Logos & Brand | Brand Marketing & Branding | Scoop.it

Twitter trademark and content dispay policy - Twitter new logo

more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Yahoo reveals its new logo

Yahoo reveals its new logo | Brand Marketing & Branding | Scoop.it
Say hello to Yahoo's new logo. After changing its purple wordmark every day for the past month, Yahoo revealed the winner tonight. It's part of an effort from CEO Marissa Mayer to inject some...
more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Spotify gets serious with a new, streamlined logo

Spotify gets serious with a new, streamlined logo | Brand Marketing & Branding | Scoop.it
Spotify has debuted a redesigned logo with less bounce and more gravity, as the company moves to reach a wider audience and expand its services. The subscription streaming service's old logo used...
more...
Victor Stonex's curator insight, May 7, 2013 9:45 PM

Spotify creating a new symbolic logo as it specifies a more approachable market strategy. As the Spotify expands professionally, the logo will be representing the company as a large industry throughout the market realm, helping its audience to recognize the logo, and deliberately think of Sportify.

Olivia Gibb's comment, May 8, 2013 6:46 PM
Its a good move for sportify creating a logo that is neater and more linked to their brand image however changing a reconigsed brand logo can also have negative impacts on consumers as they are more familiar with the old brand logo and adding a new one may cause for confusion in consumers
Sarah Daniel's comment, May 9, 2013 6:52 PM
While I do agree that changing a brand logo can have negative effects, I also think that in this particular case it is still similar enough that consumers will still see it as recognisable. Thank-you Victor for your insight into how this will benefit the company due to its representation of the company as a larger industry. Personally, I prefer the old logo but I still would agree that it is beneficial.
Scooped by Sylvain Leroux
Scoop.it!

Lippincott designs new eBay identity

Lippincott designs new eBay identity | Brand Marketing & Branding | Scoop.it
US consultancy speaks of ‘visual harmony’ as eBay looks to position as ‘global online marketplace.’...
more...
No comment yet.