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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Android Partnership With Kit Kat Goes Beyond OS Name

Android Partnership With Kit Kat Goes Beyond OS Name | Brand Marketing & Branding | Scoop.it
Why did Google choose a brand-name candy for its next Android OS?
Sylvain Leroux's insight:

A Google representative confirmed to Mashable that "no money was exchanged" in the deal.

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JW Marriott lead the way in creating hotel brand partnerships

JW Marriott lead the way in creating hotel brand partnerships | Brand Marketing & Branding | Scoop.it
JW Marriott appear to be true innovators and trend setters when it comes to creative brand partnerships.
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