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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Brands on Twitter 2013 - Infographic

Brands on Twitter 2013 - Infographic | Brand Marketing & Branding | Scoop.it
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[Brand] rebuilding Playboy: less smut, more money - WSJ

[Brand] rebuilding Playboy: less smut, more money - WSJ | Brand Marketing & Branding | Scoop.it
Playboy, now private, in the past few years has outsourced much of its media operations and shed some of the seedier aspects of its business, like its cable-TV channels, to focus on fragrance licensing and other revenue streams.
Sylvain Leroux's insight:

Playboy rebuilds brand around lifestyle rather than porn, a strategy of morphing into a licensing company.

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Social-Media Smackdown: The Disloyal Polar Bears vs. Disloyal Santa in Pepsi's New Anti-Coke Spots

Social-Media Smackdown: The Disloyal Polar Bears vs. Disloyal Santa in Pepsi's New Anti-Coke Spots | Brand Marketing & Branding | Scoop.it
We're presenting data regarding how Pepsi's new...
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IHT to be rebranded International New York Times

IHT to be rebranded International New York Times | Brand Marketing & Branding | Scoop.it
NEW YORK — The International Herald Tribune, one of the most enduring brands in journalism history, is getting a new name: The International New York Times.
Sylvain Leroux's insight:

Say bye-bye to a major and historical brand. The New York Times Company is rebranding its 125 year-old International Herald Tribune.

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Disney Marketing: The Happiest Social Media Strategy on Earth

Disney Marketing: The Happiest Social Media Strategy on Earth | Brand Marketing & Branding | Scoop.it
With more than 200 million Likes across all of its Facebook Pages, The Walt Disney Company is one of the most powerful brands around, online and off. We spoke to the CMO to see how they do it.
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Brands now direct their followers to Social Media - The NYT Media & Advertising

Brands now direct their followers to Social Media - The NYT Media & Advertising | Brand Marketing & Branding | Scoop.it
In the past, companies bought digital ads. Now, many prefer to promote their Facebook pages and Twitter accounts.
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