Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Netflix unveils new app logo to add branding 'pizzazz'

Netflix unveils new app logo to add branding 'pizzazz' | Brand Marketing & Branding | Scoop.it
Netflix added a new logo to its branding profile for social media accounts and mobile app. It's made up of a simple red "N" on a black background.
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Milan Fashion Week: GucciGhost Brings Gucci to Generation Snapchat

Milan Fashion Week: GucciGhost Brings Gucci to Generation Snapchat | Brand Marketing & Branding | Scoop.it
Gucci creative director Alessandro Michele collaborates with NYC artist GucciGhost (aka Trevor Andrew) to blow up its GG logo for restless digital natives
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Paris 2024 Olympic bid slogan, Eiffel Tower venue renderings unveiled

Paris 2024 Olympic bid slogan, Eiffel Tower venue renderings unveiled | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

The slogan is “La force d’un rêve,” or “The strength of a dream.”

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The Siren on Your Starbucks Cup Was Born in 7th-Century Italy

The Siren on Your Starbucks Cup Was Born in 7th-Century Italy | Brand Marketing & Branding | Scoop.it
On a late October morning, the wind howls through the winding streets of ancient Otranto. Whitecaps curl up from a bright blue sea, smashing against the...
Sylvain Leroux's insight:

The particular split-tailed and long-locked mermaid whose descendants populate coffee cups all over the world first appears on the mosaic floor of a cathedral in Pesaro, Italy. This mosaic was created during the Byzantine era, in the 7th century. Five hundred years later, she became a focal part of the mosaic in the Otranto Cathedral.

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Refreshing: Verizon unveils new logo

Refreshing: Verizon unveils new logo | Brand Marketing & Branding | Scoop.it
Google isn't the only brand to revamp its visual identity this week.
Sylvain Leroux's insight:

Meant to be flexible, "It isn't intended to be clever or flashy"

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Here Is Your First Look at the New Disney Channel Logo

Here Is Your First Look at the New Disney Channel Logo | Brand Marketing & Branding | Scoop.it
The Disney Channel isn't exactly rebranding, but it is changing its logo and its network IDs to reflect a new, less boxy look that is going live on most of its networks tomorrow.
Sylvain Leroux's insight:

Logo refresh.

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The design story of the new Philips shield

The design story of the new Philips shield | Brand Marketing & Branding | Scoop.it
Originally launched in 1938, the updated shield retains the core elements symbolizing Philips. Stars represent sparks of innovation, waves show our digitally...
Sylvain Leroux's insight:

Philips launched its new logo with a new tagline "Innovation and you."
The inventor of the CD (and much more) is back to the innovation game?

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Introducing Vanity Fair’s 100th Anniversary Issue, Featuring Cover Model Kate Upton

Introducing Vanity Fair’s 100th Anniversary Issue, Featuring Cover Model Kate Upton | Brand Marketing & Branding | Scoop.it
Take a sneak peek at the contents of our big birthday issue.
Sylvain Leroux's insight:

New century and a new logo  for Vanity Fair.

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YouTube teases new logo on Facebook and Twitter

YouTube teases new logo on Facebook and Twitter | Brand Marketing & Branding | Scoop.it
YouTube has surreptitiously unveiled a striking new logo that does away with the plump, simplistic lettering that it's used for years now. In its place, the new logo features a two-tone red and...

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Leroux Sylvain's curator insight, September 2, 2013 5:13 AM

BTW, the YouTube logo is not going away, but the extended usage of YouTube on mobiles and tablets needed needed a new play button for apps and icons.

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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Brand Marketing & Branding | Scoop.it

Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....

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New sound logo for BMW revealed

New sound logo for BMW revealed | Brand Marketing & Branding | Scoop.it
What is the sound of driving pleasure? The roar of a V8 engine? The throb of an F1 car? If you are BMW it is actually a new melody produced for its latest UK adverts
Sylvain Leroux's insight:

"The melody is introduced by a rising resonant sound and underscored by two distinctive bass tones that form the sound logo's melodic and rhythmic basis"

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Take a look at American Airlines’ logos through the years

Take a look at American Airlines’ logos through the years | Brand Marketing & Branding | Scoop.it
American Airlines chairman and CEO Tom Horton told a press conference Thursday that he was in second grade and Richard Nixon was in the White House when American last changed its logo.
Sylvain Leroux's insight:

A rebranding of an iconic american brand : a lighter logo and new stripes.
Difficult to revisit a symbol part of american culture...

Do you like it? Or did you prefer the old one with the eagle?

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Designers, Here's Your Chance to Work With Coke's Logo

Designers, Here's Your Chance to Work With Coke's Logo | Brand Marketing & Branding | Scoop.it

Coca-Cola may have just been ranked as the top global brand by brandchannel’s owner, Interbrand, but the beverage giant apparently thinks you might be able to help make its brand even stronger. Yes, you.

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Tokyo 2020 unveils new shortlist of four Olympic Games emblem designs

Tokyo 2020 unveils new shortlist of four Olympic Games emblem designs | Brand Marketing & Branding | Scoop.it
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LA 2024 Unveils Official Logo And Slogan Inviting The World To Follow The Sun

LA 2024 Unveils Official Logo And Slogan Inviting The World To Follow The Sun | Brand Marketing & Branding | Scoop.it

BY LA 2024 | FEB. 16, 2016, 7:03 P.M. (ET) LOS ANGELES - Los Angeles 2024 today unveiled the official logo and slogan for its candidature to bring the Olympic and Paralympic Games back to the United States for the first time in 28 years.

Sylvain Leroux's insight:

The soaring figure of the logo is a symbol of athletes reaching for their dreams, the original Spanish name for Los Angeles "the City of Angels," and the Angeleno spirit of optimism and progress that defines Southern California.

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Google X has a new logo and name

Google X has a new logo and name | Brand Marketing & Branding | Scoop.it
Alphabet has renamed its secretive, futuristic lab and given it a new logo.

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7 Best Resources To Make A Logo Design

7 Best Resources To Make A Logo Design | Brand Marketing & Branding | Scoop.it

Below, we have shared 7 useful and excellent resources for creating unique and effective logo designs for your business. Have a look in this collection and be


Via Frédéric DEBAILLEUL
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Linda Buckmaster's curator insight, October 15, 2015 7:45 AM

Listed below seven useful and excellent resources for creating unique and effective logo designs for your business.  I've recently had a logo designed which I could have achieved with these sites and saved myself £££s!

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Airbnb introduces the Bélo: the story of a symbol of belonging

At Airbnb, we imagine a world where you can belong anywhere. Introducing the Bélo. See more at http://blog.airbnb.com/belong-anywhere/
Sylvain Leroux's insight:

Belong, connect and share.

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Can you guess these iconic logos when translated into Chinese characters?

Can you guess these iconic logos when translated into Chinese characters? | Brand Marketing & Branding | Scoop.it
Take the Cocoa Cola or Disney logos and you've got a pretty recognizable visual anyone around the world would be able to guess. But what happens when these
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Bing gets a new logo and modern design to take on Google

Bing gets a new logo and modern design to take on Google | Brand Marketing & Branding | Scoop.it
Microsoft's Bing search engine is getting a new look. A year in the making, Bing is dropping its curly blue logo for a modern design that closely matches the rest of Microsoft's recently...

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Yahoo reveals its new logo

Yahoo reveals its new logo | Brand Marketing & Branding | Scoop.it
Say hello to Yahoo's new logo. After changing its purple wordmark every day for the past month, Yahoo revealed the winner tonight. It's part of an effort from CEO Marissa Mayer to inject some...
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Wendy's Had No Idea About The Hidden Message In Their Logo

Wendy's Had No Idea About The Hidden Message In Their Logo | Brand Marketing & Branding | Scoop.it
Wendy's on Monday debunked the theory that it purposefully snuck a hidden message within its new logo.
Sylvain Leroux's insight:

Wendy's Says Hidden Message In New Logo Was 'Unintentional'.
Can you see it?

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Büro für Linienführung's comment, August 14, 2013 10:33 AM
I think the accusation is far fetched. Being a designer, I don't see any intentional usage of the word MOM in the collar.
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Spotify gets serious with a new, streamlined logo

Spotify gets serious with a new, streamlined logo | Brand Marketing & Branding | Scoop.it
Spotify has debuted a redesigned logo with less bounce and more gravity, as the company moves to reach a wider audience and expand its services. The subscription streaming service's old logo used...
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Victor Stonex's curator insight, May 8, 2013 12:45 AM

Spotify creating a new symbolic logo as it specifies a more approachable market strategy. As the Spotify expands professionally, the logo will be representing the company as a large industry throughout the market realm, helping its audience to recognize the logo, and deliberately think of Sportify.

Olivia Gibb's comment, May 8, 2013 9:46 PM
Its a good move for sportify creating a logo that is neater and more linked to their brand image however changing a reconigsed brand logo can also have negative impacts on consumers as they are more familiar with the old brand logo and adding a new one may cause for confusion in consumers
Sarah Daniel's comment, May 9, 2013 9:52 PM
While I do agree that changing a brand logo can have negative effects, I also think that in this particular case it is still similar enough that consumers will still see it as recognisable. Thank-you Victor for your insight into how this will benefit the company due to its representation of the company as a larger industry. Personally, I prefer the old logo but I still would agree that it is beneficial.
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[Brand] rebuilding Playboy: less smut, more money - WSJ

[Brand] rebuilding Playboy: less smut, more money - WSJ | Brand Marketing & Branding | Scoop.it
Playboy, now private, in the past few years has outsourced much of its media operations and shed some of the seedier aspects of its business, like its cable-TV channels, to focus on fragrance licensing and other revenue streams.
Sylvain Leroux's insight:

Playboy rebuilds brand around lifestyle rather than porn, a strategy of morphing into a licensing company.

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Starbucks Blows Up Logo for Holiday Collection with Rodarte

Starbucks Blows Up Logo for Holiday Collection with Rodarte | Brand Marketing & Branding | Scoop.it

The holiday shopping season is in full swing, and Starbucks would love to offer one-stop shopping so its caffeinated customers needn't bother with any other retailer. Why not pick up some gifts while refuelling during holiday shopping?

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