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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Airbnb introduces the Bélo: the story of a symbol of belonging

At Airbnb, we imagine a world where you can belong anywhere. Introducing the Bélo. See more at http://blog.airbnb.com/belong-anywhere/
Sylvain Leroux's insight:

Belong, connect and share.

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Can you guess these iconic logos when translated into Chinese characters?

Can you guess these iconic logos when translated into Chinese characters? | Brand Marketing & Branding | Scoop.it
Take the Cocoa Cola or Disney logos and you've got a pretty recognizable visual anyone around the world would be able to guess. But what happens when these
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Bing gets a new logo and modern design to take on Google

Bing gets a new logo and modern design to take on Google | Brand Marketing & Branding | Scoop.it
Microsoft's Bing search engine is getting a new look. A year in the making, Bing is dropping its curly blue logo for a modern design that closely matches the rest of Microsoft's recently...

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Yahoo reveals its new logo

Yahoo reveals its new logo | Brand Marketing & Branding | Scoop.it
Say hello to Yahoo's new logo. After changing its purple wordmark every day for the past month, Yahoo revealed the winner tonight. It's part of an effort from CEO Marissa Mayer to inject some...
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Wendy's Had No Idea About The Hidden Message In Their Logo

Wendy's Had No Idea About The Hidden Message In Their Logo | Brand Marketing & Branding | Scoop.it
Wendy's on Monday debunked the theory that it purposefully snuck a hidden message within its new logo.
Sylvain Leroux's insight:

Wendy's Says Hidden Message In New Logo Was 'Unintentional'.
Can you see it?

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Büro für Linienführung's comment, August 14, 2013 10:33 AM
I think the accusation is far fetched. Being a designer, I don't see any intentional usage of the word MOM in the collar.
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Spotify gets serious with a new, streamlined logo

Spotify gets serious with a new, streamlined logo | Brand Marketing & Branding | Scoop.it
Spotify has debuted a redesigned logo with less bounce and more gravity, as the company moves to reach a wider audience and expand its services. The subscription streaming service's old logo used...
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Victor Stonex's curator insight, May 8, 2013 12:45 AM

Spotify creating a new symbolic logo as it specifies a more approachable market strategy. As the Spotify expands professionally, the logo will be representing the company as a large industry throughout the market realm, helping its audience to recognize the logo, and deliberately think of Sportify.

Olivia Gibb's comment, May 8, 2013 9:46 PM
Its a good move for sportify creating a logo that is neater and more linked to their brand image however changing a reconigsed brand logo can also have negative impacts on consumers as they are more familiar with the old brand logo and adding a new one may cause for confusion in consumers
Sarah Daniel's comment, May 9, 2013 9:52 PM
While I do agree that changing a brand logo can have negative effects, I also think that in this particular case it is still similar enough that consumers will still see it as recognisable. Thank-you Victor for your insight into how this will benefit the company due to its representation of the company as a larger industry. Personally, I prefer the old logo but I still would agree that it is beneficial.
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[Brand] rebuilding Playboy: less smut, more money - WSJ

[Brand] rebuilding Playboy: less smut, more money - WSJ | Brand Marketing & Branding | Scoop.it
Playboy, now private, in the past few years has outsourced much of its media operations and shed some of the seedier aspects of its business, like its cable-TV channels, to focus on fragrance licensing and other revenue streams.
Sylvain Leroux's insight:

Playboy rebuilds brand around lifestyle rather than porn, a strategy of morphing into a licensing company.

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Starbucks Blows Up Logo for Holiday Collection with Rodarte

Starbucks Blows Up Logo for Holiday Collection with Rodarte | Brand Marketing & Branding | Scoop.it

The holiday shopping season is in full swing, and Starbucks would love to offer one-stop shopping so its caffeinated customers needn't bother with any other retailer. Why not pick up some gifts while refuelling during holiday shopping?

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YouTube InVideo Programming Lets You Add A Logo To Your Videos

YouTube InVideo Programming Lets You Add A Logo To Your Videos | Brand Marketing & Branding | Scoop.it
YouTube has recently rolled out an update to add a new feature known as "InVideo Programming".
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Lippincott designs new eBay identity

Lippincott designs new eBay identity | Brand Marketing & Branding | Scoop.it
US consultancy speaks of ‘visual harmony’ as eBay looks to position as ‘global online marketplace.’...
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Logos Of Famous Brands, Then And Now - DesignTAXI.com

Logos Of Famous Brands, Then And Now - DesignTAXI.com | Brand Marketing & Branding | Scoop.it
StockLogos.com has compiled and compared the first and current versions of logos used by some of the world’s biggest brands.

 

In the list ‘The Original and Current Form of Famous Logos’, it features logos of companies such as Apple, Firefox, LEGO, McDonald’s and the likes.

 

Check out how the brands have changed their logos:

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Microsoft's New Logo: Top Brand Designers Weigh In

Microsoft's New Logo: Top Brand Designers Weigh In | Brand Marketing & Branding | Scoop.it
Is Microsoft's new logo too simple or just right? Graphic designers for some top brands weigh in.
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Here Is Your First Look at the New Disney Channel Logo

Here Is Your First Look at the New Disney Channel Logo | Brand Marketing & Branding | Scoop.it
The Disney Channel isn't exactly rebranding, but it is changing its logo and its network IDs to reflect a new, less boxy look that is going live on most of its networks tomorrow.
Sylvain Leroux's insight:

Logo refresh.

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The design story of the new Philips shield

The design story of the new Philips shield | Brand Marketing & Branding | Scoop.it
Originally launched in 1938, the updated shield retains the core elements symbolizing Philips. Stars represent sparks of innovation, waves show our digitally...
Sylvain Leroux's insight:

Philips launched its new logo with a new tagline "Innovation and you."
The inventor of the CD (and much more) is back to the innovation game?

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Introducing Vanity Fair’s 100th Anniversary Issue, Featuring Cover Model Kate Upton

Introducing Vanity Fair’s 100th Anniversary Issue, Featuring Cover Model Kate Upton | Brand Marketing & Branding | Scoop.it
Take a sneak peek at the contents of our big birthday issue.
Sylvain Leroux's insight:

New century and a new logo  for Vanity Fair.

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YouTube teases new logo on Facebook and Twitter

YouTube teases new logo on Facebook and Twitter | Brand Marketing & Branding | Scoop.it
YouTube has surreptitiously unveiled a striking new logo that does away with the plump, simplistic lettering that it's used for years now. In its place, the new logo features a two-tone red and...

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Leroux Sylvain's curator insight, September 2, 2013 5:13 AM

BTW, the YouTube logo is not going away, but the extended usage of YouTube on mobiles and tablets needed needed a new play button for apps and icons.

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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Brand Marketing & Branding | Scoop.it

Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....

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New sound logo for BMW revealed

New sound logo for BMW revealed | Brand Marketing & Branding | Scoop.it
What is the sound of driving pleasure? The roar of a V8 engine? The throb of an F1 car? If you are BMW it is actually a new melody produced for its latest UK adverts
Sylvain Leroux's insight:

"The melody is introduced by a rising resonant sound and underscored by two distinctive bass tones that form the sound logo's melodic and rhythmic basis"

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Take a look at American Airlines’ logos through the years

Take a look at American Airlines’ logos through the years | Brand Marketing & Branding | Scoop.it
American Airlines chairman and CEO Tom Horton told a press conference Thursday that he was in second grade and Richard Nixon was in the White House when American last changed its logo.
Sylvain Leroux's insight:

A rebranding of an iconic american brand : a lighter logo and new stripes.
Difficult to revisit a symbol part of american culture...

Do you like it? Or did you prefer the old one with the eagle?

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Designers, Here's Your Chance to Work With Coke's Logo

Designers, Here's Your Chance to Work With Coke's Logo | Brand Marketing & Branding | Scoop.it

Coca-Cola may have just been ranked as the top global brand by brandchannel’s owner, Interbrand, but the beverage giant apparently thinks you might be able to help make its brand even stronger. Yes, you.

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Intel Inside ignites mobile branding war

Intel Inside ignites mobile branding war | Brand Marketing & Branding | Scoop.it

As the mobile computing wars heat up, chipmakers that supply the crucial components inside smartphones and tablets aim to grab more of the glory.Not content to remain in the...

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After 17 Years, eBay Tones Down Its Crazy Logo

After 17 Years, eBay Tones Down Its Crazy Logo | Brand Marketing & Branding | Scoop.it

Everyone's been refreshing their logos lately. First Twitter, then Microsoft—and now it's eBay's turn to roll out a new mark, the first logo refresh since the online marketplace's founding 17 years ago this month.
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In the City, 'T' Stands for Taxi

In the City, 'T' Stands for Taxi | Brand Marketing & Branding | Scoop.it
A redesigned logotype for medallion taxis, already beginning to appear on New York streets, features a bold yellow T in a black circle.
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Designing logos for the color-blind

Designing logos for the color-blind | Brand Marketing & Branding | Scoop.it

People with "normal" color vision don't see the full available spectrum of waves either. The visible light is only a relatively narrow section. Ultra-violet or infra-red "colors" are undetectable for humans. Unless of course we consider being able to get...

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