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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Sephora: Our Pinterest followers spend 15X more than our Facebook fans

Sephora: Our Pinterest followers spend 15X more than our Facebook fans | Brand Marketing & Branding | Scoop.it
Pinterest just raised $200 million at a $2.5 billion valuation. But if the company seriously starts to monetize what marketers like Sephora are finding in the social shopping platform, two and a ha...
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Brands 'must be authentic' for Twitter success, says CEO

Brands 'must be authentic' for Twitter success, says CEO | Brand Marketing & Branding | Scoop.it

"Engagement begets engagement. The lighter weight and more frictionless you make it to engage to more that will drive additional engagement."
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Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index - Forbes

Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index - Forbes | Brand Marketing & Branding | Scoop.it
If you watched the commercials on the Super Bowl this past Sunday it won’t come as a surprise that consumers desperately need greater levels of emotional engagement, if marketers want to – not just entertain – but actually sell products and build...
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