Dancing with my baby-me. evian Live young.
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#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
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Sylvain Leroux
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Coca-Cola is making major promises to fight obesity – ceasing advertisements directed at kids, slapping calorie counts on all its packaging – as the soda giant stares down a rising tide of concern over sugar-stuffed beverages. Delete the scoop?
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The Clio Awards has named Google its 2013 Advertiser of the Year, Ogilvy & Mather its 2013 Agency Network of the Year and Marcel Worldwide in Paris its 2013 Agency of the Year. Delete the scoop?
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While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission. 
Tim Kitchin's curator insight,
April 26, 1:29 PM
And at the end of all this, it's very unclear what Coke is doing with social media. The collaboration with WWF feels very underleveraged... Delete the scoop?
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You'll never forget the first time you saw the New Renault Clio. Watch as two unsuspecting girls take the new Renault Clio out for a test drive with extra VA... Delete the scoop?
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Discover the new evian film "baby&me" on http://sco.lt/5Bb5tp
Sylvain Leroux's insight:
"Roller Babies" holds the Guinness Book of Records for the most viewed ad video. Delete the scoop?
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Spotify has debuted a redesigned logo with less bounce and more gravity, as the company moves to reach a wider audience and expand its services. The subscription streaming service's old logo used... 
Victor Stonex's curator insight,
May 8, 12:45 AM
Spotify creating a new symbolic logo as it specifies a more approachable market strategy. As the Spotify expands professionally, the logo will be representing the company as a large industry throughout the market realm, helping its audience to recognize the logo, and deliberately think of Sportify. 
Olivia Gibb's comment,
May 8, 9:46 PM
Its a good move for sportify creating a logo that is neater and more linked to their brand image however changing a reconigsed brand logo can also have negative impacts on consumers as they are more familiar with the old brand logo and adding a new one may cause for confusion in consumers
Sarah Daniel's comment,
May 9, 9:52 PM
While I do agree that changing a brand logo can have negative effects, I also think that in this particular case it is still similar enough that consumers will still see it as recognisable. Thank-you Victor for your insight into how this will benefit the company due to its representation of the company as a larger industry. Personally, I prefer the old logo but I still would agree that it is beneficial.
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The Paris luxury house, whose brands include Gucci, Balenciaga and Puma, said it was changing its name to Kering, a word based on the Breton for “home.” Delete the scoop?
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What is the sound of driving pleasure? The roar of a V8 engine? The throb of an F1 car? If you are BMW it is actually a new melody produced for its latest UK adverts
Sylvain Leroux's insight:
"The melody is introduced by a rising resonant sound and underscored by two distinctive bass tones that form the sound logo's melodic and rhythmic basis" Delete the scoop?
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Google is planning on condensing all of their chat services into one named 'Babble.' Via Leroux Sylvain Delete the scoop?
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Club Med – the original all-inclusive resort company with more than 78 resorts worldwide – launches a new global campaign surrounding "happiness," a philosophy that's been in the brand's DNA for the past 60 years.
Sylvain Leroux's insight:
A new tagline "And What's Your Idea of Happiness?", reminds you something, no ?!? http://www.coca-cola.com/happiness/ Delete the scoop?
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While NASA's Curiosity Mars Rover is exploring Mars and making the headlines, we made a contextual visual for expressing that creativity is going beyond reality with LEGO.
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Playskool, a division of Hasbro usually touted for bringing Mr. Potato Head into our children’s lives, found itself at the center of a Twitter firestorm over the weekend.
Sylvain Leroux's insight:
Playskool's Twitter Question For Dads Lands The Brand In Hot Water. Delete the scoop?
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"Once Upon A Time..." by Karl Lagerfeld Soundtrack: "Ah ! Finalmente !" Extract from "Tosca" Composed by Giacomo Puccini Performed by Gottfried Hornik, Ferna...
Sylvain Leroux's insight:
"Once upon a tme...": new Chanel brand content by Karl Lagerfeld with Keira Knightley and Clotilde Hesme. Delete the scoop?
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Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design.... Delete the scoop?
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Don't fight. See why now's the time to switch to the Windows Phone Nokia Lumia 920: Engadget's Readers Choice Smartphone of the Year. Make the switch: http:/... Via Leroux Sylvain Delete the scoop?
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You'll never forget the first time you saw the New Renault Clio. Watch as two unsuspecting guys take the new Renault Clio out for a test drive with extra VA ... 
Sylvain Leroux's comment,
April 23, 9:19 AM
Here is the Girls version of the test drive http://sco.lt/8YG9iL
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H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks. 
Daniel Jurado's curator insight,
April 15, 2:48 AM
Si H&M los usa, por que son tan receloso el pequeño comercio de hacer lo mismo? Delete the scoop?
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Sylvain Leroux's insight:
A new tagline, "Everything Your Phone Isn't", new showroom concept in shopping malls and a global HTC Experience tour to engage customers on the go.
Daniel Jurado's curator insight,
April 9, 7:24 PM
Interesante , tendremos que estar pendiente de este nuevo HTC Delete the scoop?
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The Chrysler brand competes against other auto brands like Ford and Chevrolet. But Saad Chehab, president and CEO of Chrysler, has a few other business comparisons. 
Luna Phan's curator insight,
April 9, 9:22 AM
By differentiating its product with other Benchmark's, Chryler had built it brand as an luxury product with limited edition and own designed in request. Customer's ownership can be fulfilled by adding some more personal details to the car. This may higher customer's satisfation as well as the brand value. 
Ilona Hussain's comment,
April 9, 10:25 PM
I found it very interesting how Saad Chehab decided to use the same concept as Starbucks of personalizing products. After reading the first part of the article I was unsure as to how he would go about implementing this concept; it would be very difficult (as well as expensive) to create a car which was tailored to an individual consumers personal taste. However the way Chehab implemented the new company strategy I believe was very successful. Attracting the attention of a worldwide artist like 50cent would definitely be good PR for the company especially when the music video the car features in has already been viewed 35 million time
Shiv Batta's comment,
April 10, 12:44 AM
Interesting. Some companies strive to create the largest target market possible, while others establish smaller segments of the market they wish to aim their product at. So in this case Chysler, which just has 3 models of cars, is attempting to become more personable. In order to be successful at indiviualising their cars, I would think that the company must be able to collect information on the individual being marketed to.
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Capitalize on pictures for your Social Media Strategy. 8 case studies for bringing your brand to life on Social Media. 
Glow Images Colombia's curator insight,
March 22, 2:24 PM
capitalizando las imagenes en una estrategia de redes sociales 
Victor Alejandro Polanco Frías's curator insight,
March 23, 1:11 PM
Las imágenes funcionan y cumplen muchas funciones en las campañas de MKT y Branding, sabes cuáles son??? Delete the scoop?
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Technology giant Apple is perceived as less "inspiring" than it was three years ago, a brand survey suggests. Delete the scoop?
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Sylvain Leroux's insight:
Kate Moss signs on as brand ambassador for Matchless motorcycle campaign. Delete the scoop?
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Leroux Sylvain's curator insight,
March 7, 11:23 AM
Google's new Ad is one more time so great! Lots of emotion showcasing smoothly its products (maps, Chat and Google Plus). Delete the scoop?
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Google definitely got itself a solid portfolio of devices and technologies when it acquired Motorola Mobility, but if the Motorola brand doesn’t exactly stir strong feelings in you, you’re not alone. Google itself apparently feels the same way. Via Leroux Sylvain 
Lance Holland's curator insight,
March 18, 4:35 AM
Googles strong brand has allowed the company to extend the brand by acquiring Motorolla. Google brands strength has made this an acceptable move o consumers and should help to negate any hard feelings of loyal Motorolla customers. Additionally, Motorolla consumers are now exposed to Googles brand through the acquisition. this article reinforces the importance of brand strength and what sit allows company's to acceptably do, and further enhance their brand. 
Kasem Tanom's comment,
March 18, 6:14 AM
I agree with you google is a strong brand and by working along side Motorolla it will help increase brand awareness and strength and will benefit both companies as they are enhancing their brand and more consumers will be exposed to brand aware of the two brands which in the end may result in the two companies forming stronger relationships with consumers. A question which I need to ask is do you think Imc plays a major role in branding for the two companies?
Gavin Lionheart's comment,
March 18, 6:43 AM
Motorolla is an extremly popular used phones, by using google as said above can create strong brand awareness and strength to benefit companies. By exposing Motorolla to google they are able to form a relationship which will give equal benefits to both successful companies.
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This new video by Evian is a follow-up to the 2009 viral ad "Roller Babies" (watch here http://sco.lt/6yrqt7) that holds the Guinness Book of Records for the most viewed ad video.
This new campaign created by BETC has been launched in 14 countries.
Enjoy & live young ;)