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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Lego Versions of Famous Artworks Are So Great, They're Now Official Ads

Lego Versions of Famous Artworks Are So Great, They're Now Official Ads | Brand Marketing & Branding | Scoop.it
When most great spec projects make the rounds among the Internet's creative community, it's assumed the work will never see the light of day. Here's a notable, wonderful exception. Late last year, Italian designer Marco Sodano received global praise for his creative pixelation of famous paintings remade with Legos.
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Bing gets a new logo and modern design to take on Google

Bing gets a new logo and modern design to take on Google | Brand Marketing & Branding | Scoop.it
Microsoft's Bing search engine is getting a new look. A year in the making, Bing is dropping its curly blue logo for a modern design that closely matches the rest of Microsoft's recently...

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Official Designed by Apple in California Trailer

Designed by Apple This is it. This is what matters. The experience of a product. How it makes someone feel. When you start by imagining What that might be li...
Sylvain Leroux's insight:

Last corporate campaign "Designed by apple California".

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Adidas unveils new global brand strategy

Adidas unveils new global brand strategy | Brand Marketing & Branding | Scoop.it
Sportswear manufacturer switches to product-led platform to appeal to runners.
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Designers, Here's Your Chance to Work With Coke's Logo

Designers, Here's Your Chance to Work With Coke's Logo | Brand Marketing & Branding | Scoop.it

Coca-Cola may have just been ranked as the top global brand by brandchannel’s owner, Interbrand, but the beverage giant apparently thinks you might be able to help make its brand even stronger. Yes, you.

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Logos Of Famous Brands, Then And Now - DesignTAXI.com

Logos Of Famous Brands, Then And Now - DesignTAXI.com | Brand Marketing & Branding | Scoop.it
StockLogos.com has compiled and compared the first and current versions of logos used by some of the world’s biggest brands.

 

In the list ‘The Original and Current Form of Famous Logos’, it features logos of companies such as Apple, Firefox, LEGO, McDonald’s and the likes.

 

Check out how the brands have changed their logos:

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Designing logos for the color-blind

Designing logos for the color-blind | Brand Marketing & Branding | Scoop.it

People with "normal" color vision don't see the full available spectrum of waves either. The visible light is only a relatively narrow section. Ultra-violet or infra-red "colors" are undetectable for humans. Unless of course we consider being able to get...

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The design story of the new Philips shield

The design story of the new Philips shield | Brand Marketing & Branding | Scoop.it
Originally launched in 1938, the updated shield retains the core elements symbolizing Philips. Stars represent sparks of innovation, waves show our digitally...
Sylvain Leroux's insight:

Philips launched its new logo with a new tagline "Innovation and you."
The inventor of the CD (and much more) is back to the innovation game?

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Yahoo reveals its new logo

Yahoo reveals its new logo | Brand Marketing & Branding | Scoop.it
Say hello to Yahoo's new logo. After changing its purple wordmark every day for the past month, Yahoo revealed the winner tonight. It's part of an effort from CEO Marissa Mayer to inject some...
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Brand Marketing & Branding | Scoop.it

Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....

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Take a look at American Airlines’ logos through the years

Take a look at American Airlines’ logos through the years | Brand Marketing & Branding | Scoop.it
American Airlines chairman and CEO Tom Horton told a press conference Thursday that he was in second grade and Richard Nixon was in the White House when American last changed its logo.
Sylvain Leroux's insight:

A rebranding of an iconic american brand : a lighter logo and new stripes.
Difficult to revisit a symbol part of american culture...

Do you like it? Or did you prefer the old one with the eagle?

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LinkedIn Redesigns Company Pages to Highlight Brand Strengths

LinkedIn Redesigns Company Pages to Highlight Brand Strengths | Brand Marketing & Branding | Scoop.it

LinkedIn’s 100 million members reportedly follow at least one of 2 million companies with Company Pages, but use of that content has been less than optimal.

Staring this week, redesigned Company Pages offer marketers a visually-enhanced platform presence and...

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In the City, 'T' Stands for Taxi

In the City, 'T' Stands for Taxi | Brand Marketing & Branding | Scoop.it
A redesigned logotype for medallion taxis, already beginning to appear on New York streets, features a bold yellow T in a black circle.
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