Interview with Odile Roujol, SVP in charge of Brand and Communications for the French telco giant, Orange. Being the delivery mechanism across all our screens, it’s a fascinating world, making Orange far upstream compared to most brands. Orange France is pioneering in many areas, bringing content and engagement through the multiple channels they operate. Odile is at the heart of what we might call blended communications or blended Marketing. We talk about Sosh, Orange's social media strategy and the management of the executive e-reputation.