Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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IBM Watson and The Weather Company Are Ready to Launch Their First Cognitive Ads

IBM Watson and The Weather Company Are Ready to Launch Their First Cognitive Ads | Brand Marketing & Branding | Scoop.it
The Weather Company is getting ready to roll out its first ad campaign since being acquired by IBM earlier this year. But for the first brand, Campbell Soup Company, it's featuring the supercomputer Watson as the chef.
Sylvain Leroux's insight:
Advertising 3.0
Next week, IBM will begin showing display ads for Campbell's on The Weather Company's website with personalized recipes created by Watson and based on a user's location, what the weather is in the area and which ingredients they want to cook with.
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The Power Of “Native Advertising” Is In The Hands Of The Brands

The Power Of “Native Advertising” Is In The Hands Of The Brands | Brand Marketing & Branding | Scoop.it

Native advertising is comprised of two major shifts, both of which are being led by social platforms. First, native is defined by the users (people + brands) who create content using the same tools and streams. Second, native paid placement is...

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PepsiCo Greater China Region 'Bring Happiness Home' mini-movie

This is the first innovative PepsiCo-wide campaign for China's Spring Festival that covers three of PepsiCo Greater China Region's major brands.
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La Légende de Shalimar : le film - GUERLAIN

Sylvain Leroux's insight:

Splendid!
Discover the movie "La légende de Shalimar" (long version) directed by Bruno Aveillan with Natalia Vodianova.

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33 Brands Using Instagram The Most Effectively

33 Brands Using Instagram The Most Effectively | Brand Marketing & Branding | Scoop.it

Instagram is still less than 2 years old but with close to 100 million users brands around the world are starting to see it as a platform where they s...

(source @richardvs)

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"Using transmedia techniques, marketers can bring life to brand messages "

"Using transmedia techniques, marketers can bring life to brand messages " | Brand Marketing & Branding | Scoop.it
Technological innovations have opened new marketing opportunities for brands. Transmedia explores new forms of storytelling, and can be used by marketers to create more engaging content or experiences for consumers.
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