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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Clear Channel Rebrands Itself as iHeartMedia

Clear Channel Rebrands Itself as iHeartMedia | Brand Marketing & Branding | Scoop.it
Clear Channel has a new name for the digital age: iHeartMedia, reports The New York Times. The rebranding effort is inspired by the media company’s iHeartRadio online listening network.
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The whole force in small size

#Sharetheforce Abonniere den LEGO® YouTube Kanal: http://youtube.com/LEGO Entdecke die LEGO® Website: http://LEGO.com
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Dove Marketing Execs Win Adweek Honor

Dove Marketing Execs Win Adweek Honor | Brand Marketing & Branding | Scoop.it
Steve Miles and Fernando Machado, the marketing executives behind one of the most successful viral videos of the past year—and ever, for that matter—snapped up the honor of Adweek’s Grand Brand Genius for 2013 this evening.
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How Coca-Cola uses Facebook, Twitter, Pinterest and Google+

How Coca-Cola uses Facebook, Twitter, Pinterest and Google+ | Brand Marketing & Branding | Scoop.it
While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.
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Tim Kitchin's curator insight, April 26, 2013 1:29 PM

And at the end of all this, it's very unclear what Coke is doing with social media. The collaboration with WWF feels very underleveraged...

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Converse Turns City Graffiti Into Brand Advertising With Help From Street Artists

Converse Turns City Graffiti Into Brand Advertising With Help From Street Artists | Brand Marketing & Branding | Scoop.it
The ‘Wall to Wall’ series, which recently hit Portland, hires artists to transform a wall with original art.
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Lippincott designs new eBay identity

Lippincott designs new eBay identity | Brand Marketing & Branding | Scoop.it
US consultancy speaks of ‘visual harmony’ as eBay looks to position as ‘global online marketplace.’...
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American Brand Project Waves Flag for US Products, Jobs and Loyalty

American Brand Project Waves Flag for US Products, Jobs and Loyalty | Brand Marketing & Branding | Scoop.it

It's early days yet for the project, which launched on — when else? — July 4th. The goal is to get people nominating their favorite U.S.-based brands, in addition...

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"Using transmedia techniques, marketers can bring life to brand messages "

"Using transmedia techniques, marketers can bring life to brand messages " | Brand Marketing & Branding | Scoop.it
Technological innovations have opened new marketing opportunities for brands. Transmedia explores new forms of storytelling, and can be used by marketers to create more engaging content or experiences for consumers.
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Pinterest Launches First Paid Ads With Kraft, Gap and Others

Pinterest Launches First Paid Ads With Kraft, Gap and Others | Brand Marketing & Branding | Scoop.it
Pinterest is finally going to make some money through the launch of promoted pins, according to sales chief Joanne Bradford.
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Google ditching 'Google TV' branding, but Android will stay in the living room

Google ditching 'Google TV' branding, but Android will stay in the living room | Brand Marketing & Branding | Scoop.it
Google is reportedly set to shutter the Google TV brand and go a different route, according to sources. As GigaOM recently discovered, many hardware partners have already begun moving away from the...

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"Once Upon A Time..." by Karl Lagerfeld

"Once Upon A Time..." by Karl Lagerfeld Soundtrack: "Ah ! Finalmente !" Extract from "Tosca" Composed by Giacomo Puccini Performed by Gottfried Hornik, Ferna...
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"Once upon a tme...": new Chanel brand content by Karl Lagerfeld with Keira Knightley and Clotilde Hesme.

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Evian Roller Babies international version

Discover the new evian film "baby&me" on http://sco.lt/5Bb5tp
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"Roller Babies" holds the Guinness Book of Records for the most viewed ad video.

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DreamWorks Animation taps Michael Francis as global brand officer

DreamWorks Animation taps Michael Francis as global brand officer | Brand Marketing & Branding | Scoop.it
DreamWorks Animation -- the Glendale studio that created the " Shrek " "Kung Fu Panda" and "Madagascar" movies -- on Sunday named former  J.C. Penney President Michael Francis to the newly created position of chief global brand officer.
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After 17 Years, eBay Tones Down Its Crazy Logo

After 17 Years, eBay Tones Down Its Crazy Logo | Brand Marketing & Branding | Scoop.it

Everyone's been refreshing their logos lately. First Twitter, then Microsoft—and now it's eBay's turn to roll out a new mark, the first logo refresh since the online marketplace's founding 17 years ago this month.
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What is Branding? [video]

This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind ...
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Heineken International HEINEKEN announces its new corporate visual...

Heineken International HEINEKEN announces its new corporate visual... | Brand Marketing & Branding | Scoop.it
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