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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index - Forbes

Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index - Forbes | Brand Marketing & Branding | Scoop.it
If you watched the commercials on the Super Bowl this past Sunday it won’t come as a surprise that consumers desperately need greater levels of emotional engagement, if marketers want to – not just entertain – but actually sell products and build...
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Amazon Offers ‘Amazon Pages’ For Brands To Customize With Their Own URLs, And ‘Amazon Posts’ For Social Media Marketing

Amazon Offers ‘Amazon Pages’ For Brands To Customize With Their Own URLs, And ‘Amazon Posts’ For Social Media Marketing | Brand Marketing & Branding | Scoop.it

Just in time for the holiday shopping blitz, it looks like Amazon is opening a new chapter in its role as an online marketplace for third-parties to sell their goods. The company is quietly pushing a service called Amazon Pages, which lets companies...

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The 20 Biggest Brand Fails of 2012

The 20 Biggest Brand Fails of 2012 | Brand Marketing & Branding | Scoop.it
Judging by the traffic trends on this blog, it seems the only thing more enjoyable than a brilliant, uplifting, inspirational marketing success is a horrible, embarrassing, cringe-worthy marketing blunder—otherwise known as the big brand fail.
Sylvain Leroux's insight:

Success is going from failure to failure without losing your enthusiasm.
Abraham Lincoln

So I hope you will learn from these brand failures, and wish you all the best for 2013. And keep your enthusiasm ;)

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The Twinkie Awards's curator insight, January 8, 2013 6:57 PM

Success is going from failure to failure without losing your enthusiasm.
Abraham Lincoln

So I hope you will learn from these brand failures, and wish you all the best for 2013. And keep your enthusiasm ;)

Mafalda Marques's curator insight, February 24, 2013 6:48 PM

To think about...