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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
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Disney Rebrands Their Princesses To Encourage Girls To Achieve Their Goals [Video] - PSFK

Disney Rebrands Their Princesses To Encourage Girls To Achieve Their Goals [Video] - PSFK | Brand Marketing & Branding | Scoop.it
The company has released a new video called 'I Am a Princess' that celebrates what the term means today and promotes bravery, trust, generosity, and compassion.
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"Why VW"? Volkswagen Promotes Fan Stories, Brand Values in New US Campaign

"Why VW"? Volkswagen Promotes Fan Stories, Brand Values in New US Campaign | Brand Marketing & Branding | Scoop.it

Volkswagen has taken another step in mainstreaming its brand in the U.S. market, where new models and high hopes have made American consumers more important than ever. The brand has launched a new...

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