Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Coca-Cola Life: Coke with fewer calories and less sugar to tackle obesity (?)

Coca-Cola Life: Coke with fewer calories and less sugar to tackle obesity (?) | Brand Marketing & Branding | Scoop.it
Critics say the new drink still contains more than four teaspoons of sugar, one quarter of a child's recommended daily intake
Sylvain Leroux's insight:

New version of the iconic Coca-Cola bestselling soft drink.

A move on a healthier way, but the green branding packaging should be misleading consumers as the beverage still contain a hight level of sugar...

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Starbucks celebrates Mondays and discounts breakfast lattes

Starbucks celebrates Mondays and discounts breakfast lattes | Brand Marketing & Branding | Scoop.it
Starbucks celebrates Mondays and discounts breakfast lattes marketing news. Read Starbucks celebrates Mondays and discounts breakfast lattes and other marketing news online.
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Red Bull refuses to scupper Titanic advert slammed as 'despicable'

Red Bull refuses to scupper Titanic advert slammed as 'despicable' | Brand Marketing & Branding | Scoop.it
Red Bull has refused to pull a cartoon ad featuring the RMS Titanic that the chair of the ship's heritage trust says is 'despicable', arguing that the tragedy was 'so great that it has now made its way into our language' and stressing the irony of...
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First look: EE ad with Kevin Bacon

First look: EE ad with Kevin Bacon | Brand Marketing & Branding | Scoop.it

EE, the brand previously known as Everything Everywhere, has unveiled its first multi-million pound TV ad campaign by Saatchi & Saatchi starring Hollywood A-lister, Kevin Bacon.

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