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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Nokia's 'Thanks Apple' taunt becomes one of the most retweeted brand tweets ever - even beating Oreo's legendary 'Dunk in the dark'

Nokia's 'Thanks Apple' taunt becomes one of the most retweeted brand tweets ever - even beating Oreo's legendary 'Dunk in the dark' | Brand Marketing & Branding | Scoop.it
A cheeky Nokia tweet poking fun at its rival Apple has gone down as one of the most retweeted brand tweets ever.During Apple's much-hyped...
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How Coca-Cola uses Facebook, Twitter, Pinterest and Google+

How Coca-Cola uses Facebook, Twitter, Pinterest and Google+ | Brand Marketing & Branding | Scoop.it
While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.
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Tim Kitchin's curator insight, April 26, 2013 1:29 PM

And at the end of all this, it's very unclear what Coke is doing with social media. The collaboration with WWF feels very underleveraged...

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Popular Toy Brand Tweets Offensive Question

Popular Toy Brand Tweets Offensive Question | Brand Marketing & Branding | Scoop.it
Playskool, a division of Hasbro usually touted for bringing Mr. Potato Head into our children’s lives, found itself at the center of a Twitter firestorm over the weekend.
Sylvain Leroux's insight:

Playskool's Twitter Question For Dads Lands The Brand In Hot Water.

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Brands Are Already Experimenting With Twitter's Vine

Brands Are Already Experimenting With Twitter's Vine | Brand Marketing & Branding | Scoop.it
Brands are already experimenting with Twitter's Vine video platform.

Via Masanet
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Levi's introduces catalog-like ad unit on Flipboard.

Levi's introduces catalog-like ad unit on Flipboard. | Brand Marketing & Branding | Scoop.it

Flipboard has long promised to provide publishers with magazine-like advertising that takes advantage of the capabilities of tablets and smartphones. Today it is introducing a new example: a "social catalog" for...

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20% of Top Brands use HootSuite

20% of Top Brands use HootSuite | Brand Marketing & Branding | Scoop.it

When it comes to Twitter clients, consumers have a lot of choice. But what management systems are preferred by top brands?

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It’s Official: Chanel Is The Coolest Fashion Brand

It’s Official: Chanel Is The Coolest Fashion Brand | Brand Marketing & Branding | Scoop.it
CHANEL has been named the world’s coolest fashion brand, closely followed by Prada and Alexander McQueen.
Sylvain Leroux's insight:

Apple topped the chart, car brand Aston Martin took second place, while...

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YouTube teases new logo on Facebook and Twitter

YouTube teases new logo on Facebook and Twitter | Brand Marketing & Branding | Scoop.it
YouTube has surreptitiously unveiled a striking new logo that does away with the plump, simplistic lettering that it's used for years now. In its place, the new logo features a two-tone red and...

Via Leroux Sylvain
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Leroux Sylvain's curator insight, September 2, 2013 5:13 AM

BTW, the YouTube logo is not going away, but the extended usage of YouTube on mobiles and tablets needed needed a new play button for apps and icons.

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How H&M uses Facebook, Twitter, Pinterest and Google+

How H&M uses Facebook, Twitter, Pinterest and Google+ | Brand Marketing & Branding | Scoop.it
H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks.
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Daniel Jurado's curator insight, April 15, 2013 2:48 AM

Si H&M los usa, por que son tan receloso el pequeño comercio de hacer lo mismo?

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On Twitter, Oreo steals the Super Bowl power outage

On Twitter, Oreo steals the Super Bowl power outage | Brand Marketing & Branding | Scoop.it
Minutes after the power went out during Super Bowl XLVII, Oreo issued a tweet that garnered thousands of retweets in mere minutes.
Sylvain Leroux's insight:

They took a great opportunity to catch all the attention on the social media.

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Brands 'must be authentic' for Twitter success, says CEO

Brands 'must be authentic' for Twitter success, says CEO | Brand Marketing & Branding | Scoop.it

"Engagement begets engagement. The lighter weight and more frictionless you make it to engage to more that will drive additional engagement."
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"Why VW"? Volkswagen Promotes Fan Stories, Brand Values in New US Campaign

"Why VW"? Volkswagen Promotes Fan Stories, Brand Values in New US Campaign | Brand Marketing & Branding | Scoop.it

Volkswagen has taken another step in mainstreaming its brand in the U.S. market, where new models and high hopes have made American consumers more important than ever. The brand has launched a new...

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Pinterest Traffic Passes Google Referrals, Bing, Twitter & StumbleUpon | TechCrunch

Pinterest Traffic Passes Google Referrals, Bing, Twitter & StumbleUpon | TechCrunch | Brand Marketing & Branding | Scoop.it

Online sharing service Shareaholic just released new data showing that Pinterest is now beating out Twitter, StumbleUpon, Bing, and Google in referral traffic (not Google organic, of course).
The new data shows that Pinterest’s...

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