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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Ethiopia Seeks to Brand, Trademark Signature Coffee at Tadias Magazine

Ethiopia Seeks to Brand, Trademark Signature Coffee at Tadias Magazine | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

Ethiopia, Africa's largest coffee grower, is set to continue talks with global buyers in hopes of branding and trademarking its world-renowned coffee and boosting national revenue.

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Samsung Gear brand name revealed in trademark filing | Digital Trends

Samsung Gear brand name revealed in trademark filing | Digital Trends | Brand Marketing & Branding | Scoop.it
A trademark filing has revealed Samsung may use the brand name Samsung Gear for a range of wearable technology products, including a smart watch which will link to your smartphone.

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Leroux Sylvain's curator insight, July 5, 2013 5:20 AM

The name covers clocks, watchbands, and wristwatches which, “Communicate data to smartphones.”

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European Trademark Office Says Pinterest Doesn’t Own ‘Pinterest’ – Social News Startup Premium Interest Does | TechCrunch

European Trademark Office Says Pinterest Doesn’t Own ‘Pinterest’ – Social News Startup Premium Interest Does | TechCrunch | Brand Marketing & Branding | Scoop.it
Pinterest raised a $225 million round in October 2013 to help fuel its international expansion, but a recent ruling in Europe could prove to be a hiccup in..
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Apple acquires use of Lightning trademark in Europe from Harley

Apple acquires use of Lightning trademark in Europe from Harley | Brand Marketing & Branding | Scoop.it
The iPhone maker secures a partial transfer for the term it uses to describe its new device connector, according to the EU's Trade Mark and Design Office. Read this article by Steven Musil on CNET News.
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