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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Rachel Weisz advert banned after L'Oreal admits to airbrushing

Rachel Weisz advert banned after L'Oreal admits to airbrushing | Brand Marketing & Branding | Scoop.it
The Advertising Standards Authority is banning the advert, ruling that the image of Miss Weisz, pictured, ‘misleadingly exaggerated’ the performance of the product.
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Heineken International HEINEKEN announces its new corporate visual...

Heineken International HEINEKEN announces its new corporate visual... | Brand Marketing & Branding | Scoop.it
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Yahoo’s Brand Not Damaged, According to Report

Yahoo’s Brand Not Damaged, According to Report | Brand Marketing & Branding | Scoop.it
Yahoo is not a damaged brand in the eyes of the public, a spokesperson for YouGov BrandIndex tells WebProNews, pointing to some new research from the firm.
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Tired or forgotten Western brands revived in newly affluent, status-conscious Asian markets

Tired or forgotten Western brands revived in newly affluent, status-conscious Asian markets | Brand Marketing & Branding | Scoop.it
HONG KONG — Faded and forgotten Western brands are being dusted off and brought back to life by companies in Asia targeting the burgeoning number of people looking for labels to match new middle class lifestyles.
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New Balance Opens Its First North American Experience Store In New York City's Flatiron District

New Balance Opens Its First North American Experience Store In New York City's Flatiron District | Brand Marketing & Branding | Scoop.it
NEW YORK, Aug. 11, 2011 /PRNewswire/ -- New Balance announces today the opening of its first North American...
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Pottermore: Harry Potter's Final Battle Will Be Digital

Pottermore: Harry Potter's Final Battle Will Be Digital | Brand Marketing & Branding | Scoop.it

Harry Potter’s adventures in the movie theatres are coming to an end, but are entering a new chapter in the digital world. Let’s take a look back at of one of the biggest crossmedia successes of the past decade.

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Brands now direct their followers to Social Media - The NYT Media & Advertising

Brands now direct their followers to Social Media - The NYT Media & Advertising | Brand Marketing & Branding | Scoop.it
In the past, companies bought digital ads. Now, many prefer to promote their Facebook pages and Twitter accounts.
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Fred Perry could release singer's posthumous fashion designs

Fred Perry could release singer's posthumous fashion designs | Brand Marketing & Branding | Scoop.it
The British fashion brand face the difficult decision of whether to put out collections the Back to Black singer had designed before she passed away last weekend.
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Marc Jacobs’ Mens Campaign Features Bare Bums, Balls and Balloons

Marc Jacobs’ Mens Campaign Features Bare Bums, Balls and Balloons | Brand Marketing & Branding | Scoop.it
If you liked Marc Jacobs’ womenswear ads featuring Helena Bonham-Carter, then you’ll love the menswear ads for the label.
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Google+ Brand Page Concept - Starbucks exemple

Google+ Brand Page Concept - Starbucks exemple | Brand Marketing & Branding | Scoop.it

Naturally, with the advent of any new social platform, brands want to be included.

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The Red-Soled Shoe Case

The Red-Soled Shoe Case | Brand Marketing & Branding | Scoop.it
Shoemaker Christian Louboutin stepped into a Court of Appeals to make the case that it should effectively own the exclusive right to use red to coat the bottoms of its popular, pricey high-heeled shoes.
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Telstra.com – Just one way to experience life in full colour - Brand, Identity, News, Digital, Social Media | Telstra Exchange

Telstra.com – Just one way to experience life in full colour - Brand, Identity, News, Digital, Social Media | Telstra Exchange | Brand Marketing & Branding | Scoop.it
Yesterday was a very exciting day for Telstra with the launch of our new visual identity, and while you may have read about this already, I want to share with you how we're bringing life in full colour to Telstra.com.
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Virgin Mobile's Boob-Flashing Spot Gets Covered Up

Virgin Mobile's Boob-Flashing Spot Gets Covered Up | Brand Marketing & Branding | Scoop.it

Check out this dreck—a Virgin Mobile commercial from South Africa that was just banned for appearing to sexualize young girls. The ad shows four girls flashing their breasts at a rock star on a red carpet.

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Lego Brand-Hijacks The Space Shuttle, Takes Over The News

Lego Brand-Hijacks The Space Shuttle, Takes Over The News | Brand Marketing & Branding | Scoop.it
On Aug. 5, NASA's Juno spacecraft began its five-year journey to the planet Jupiter. Not generally known to the broader public, there are three "crew members" aboard, and they've all signed up for the duration of the trip.
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Disney Marketing: The Happiest Social Media Strategy on Earth

Disney Marketing: The Happiest Social Media Strategy on Earth | Brand Marketing & Branding | Scoop.it
With more than 200 million Likes across all of its Facebook Pages, The Walt Disney Company is one of the most powerful brands around, online and off. We spoke to the CMO to see how they do it.
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Budweiser rebrands its can > Budweiser Slaps A Bow Tie On The Can And Hopes You'll Buy More - The Consumerist

Budweiser rebrands its can > Budweiser Slaps A Bow Tie On The Can And Hopes You'll Buy More - The Consumerist | Brand Marketing & Branding | Scoop.it

As Budweiser, the self-dubbed King of Beers, feels competitors chomping away at its spot in suds sales ranks, it has tried a number of things -- like giving away 500,000 freebies -- to remind people it is a product available for purchase.
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American Apparel has partnered with eBay

American Apparel has partnered with eBay | Brand Marketing & Branding | Scoop.it
The deal will supposedly generate millions of much-needed dollars for Dov Charney.
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Google and Virgin America Offer Flyers to Test the New Chromebook

Google and Virgin America Offer Flyers to Test the New Chromebook | Brand Marketing & Branding | Scoop.it

On June 30, Virgin America airlines announced that it teamed up with Google Inc. to offer guests the opportunity to ‘test-fly’ Google’s new Chromebook for free onboard their flight and at select airport gates.

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