Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Spotify gets serious with a new, streamlined logo

Spotify gets serious with a new, streamlined logo | Brand Marketing & Branding | Scoop.it
Spotify has debuted a redesigned logo with less bounce and more gravity, as the company moves to reach a wider audience and expand its services. The subscription streaming service's old logo used...
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Victor Stonex's curator insight, May 8, 2013 12:45 AM

Spotify creating a new symbolic logo as it specifies a more approachable market strategy. As the Spotify expands professionally, the logo will be representing the company as a large industry throughout the market realm, helping its audience to recognize the logo, and deliberately think of Sportify.

Olivia Gibb's comment, May 8, 2013 9:46 PM
Its a good move for sportify creating a logo that is neater and more linked to their brand image however changing a reconigsed brand logo can also have negative impacts on consumers as they are more familiar with the old brand logo and adding a new one may cause for confusion in consumers
Sarah Daniel's comment, May 9, 2013 9:52 PM
While I do agree that changing a brand logo can have negative effects, I also think that in this particular case it is still similar enough that consumers will still see it as recognisable. Thank-you Victor for your insight into how this will benefit the company due to its representation of the company as a larger industry. Personally, I prefer the old logo but I still would agree that it is beneficial.
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Spotify Launches Brand Apps

Spotify Launches Brand Apps | Brand Marketing & Branding | Scoop.it
Music-streaming service Spotify will soon introduce brand apps from AT&T, McDonald's, Intel and Reebok.
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Emporio Armani first fashion brand to partner with Spotify

Emporio Armani first fashion brand to partner with Spotify | Brand Marketing & Branding | Scoop.it
The luxe brand has teamed with the digital music service to create their own branded playlist...
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