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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
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How McDonald's Toppled Starbucks From The Social Top Spot - Forbes

How McDonald's Toppled Starbucks From The Social Top Spot - Forbes | Brand Marketing & Branding | Scoop.it
McDonald's has replaced Starbucks as the most social restaurant brand. How come?
Sylvain Leroux's insight:

via Tami Cannizzaro

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Social Innovation: There Are Only About 25,000 Polar Bears Left!

Social Innovation: There Are Only About 25,000 Polar Bears Left! | Brand Marketing & Branding | Scoop.it

Coca-Cola and the World Wildlife Fund (WWF) are stepping up their social innovation campaign in the U.S. this Christmas to help raise awareness and funds for the polar bears and the local people in the Arctic, so that they can thrive.

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Dr Pepper's Evolution Joke on Facebook Riles Up Creationists

Dr Pepper's Evolution Joke on Facebook Riles Up Creationists | Brand Marketing & Branding | Scoop.it

So, this happened late last week: Dr Pepper posted a dumb joke on Facebook—a visual parody of the infamous 1965 "March of Progress" evolution illustration, with Dr Pepper playing a key role in human advancement—and people went, well, apeshit.
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Social-Media Smackdown: The Disloyal Polar Bears vs. Disloyal Santa in Pepsi's New Anti-Coke Spots

Social-Media Smackdown: The Disloyal Polar Bears vs. Disloyal Santa in Pepsi's New Anti-Coke Spots | Brand Marketing & Branding | Scoop.it
We're presenting data regarding how Pepsi's new...
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Hilton, Marriott, Four Seasons: Most 'Relevant' Brands

Hilton, Marriott, Four Seasons: Most 'Relevant' Brands | Brand Marketing & Branding | Scoop.it
Hilton, Marriott, Four Seasons: Most 'Relevant' Brands - 02/19/2013
Sylvain Leroux's insight:
Hilton, Marriott, and Four Seasons (in that order) have the highest “conversational relevance” in online discussions among leisure and business travelers.
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Your Guide To The Top 10 Social Video Brands

Your Guide To The Top 10 Social Video Brands | Brand Marketing & Branding | Scoop.it
GoMedia recently compiled the top 100 brands on video, so with that in mind, we delve into each brand and find out what they did to reach the top...
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Disney Marketing: The Happiest Social Media Strategy on Earth

Disney Marketing: The Happiest Social Media Strategy on Earth | Brand Marketing & Branding | Scoop.it
With more than 200 million Likes across all of its Facebook Pages, The Walt Disney Company is one of the most powerful brands around, online and off. We spoke to the CMO to see how they do it.
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Brands now direct their followers to Social Media - The NYT Media & Advertising

Brands now direct their followers to Social Media - The NYT Media & Advertising | Brand Marketing & Branding | Scoop.it
In the past, companies bought digital ads. Now, many prefer to promote their Facebook pages and Twitter accounts.
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