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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Apple Passes Coca-Cola as Most Valuable Brand

Apple Passes Coca-Cola as Most Valuable Brand | Brand Marketing & Branding | Scoop.it
Apple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10.
Sylvain Leroux's insight:

Find the full report here: http://ow.ly/pneGr

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Rescooped by Sylvain Leroux from Inside Microsoft
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Microsoft Pokes Fun at Apple, Samsung Loyalists as Mobile Wars Rage On

Don't fight. See why now's the time to switch to the Windows Phone Nokia Lumia 920: Engadget's Readers Choice Smartphone of the Year. Make the switch: http:/...

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Leroux Sylvain's curator insight, April 30, 2013 3:32 AM

Don't fight. Switch ;P

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Apple brand less 'inspiring', survey says

Apple brand less 'inspiring', survey says | Brand Marketing & Branding | Scoop.it
Technology giant Apple is perceived as less "inspiring" than it was three years ago, a brand survey suggests.
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How Samsung Turned A $10 Million Facebook Ad Buy Into $129 Million In Sales

How Samsung Turned A $10 Million Facebook Ad Buy Into $129 Million In Sales | Brand Marketing & Branding | Scoop.it
Carolyn Everson: "I've never felt more confident about our data that Facebook works." ;...

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Intel Inside ignites mobile branding war

Intel Inside ignites mobile branding war | Brand Marketing & Branding | Scoop.it

As the mobile computing wars heat up, chipmakers that supply the crucial components inside smartphones and tablets aim to grab more of the glory.Not content to remain in the...

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Samsung Launches Biggest Campaign to Date for Galaxy S III

Samsung Launches Biggest Campaign to Date for Galaxy S III | Brand Marketing & Branding | Scoop.it
Samsung is unleashing its biggest-ever marketing campaign in Samsung Mobile USA's history for the phone launch beginning this week.
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Samsung Gear brand name revealed in trademark filing | Digital Trends

Samsung Gear brand name revealed in trademark filing | Digital Trends | Brand Marketing & Branding | Scoop.it
A trademark filing has revealed Samsung may use the brand name Samsung Gear for a range of wearable technology products, including a smart watch which will link to your smartphone.

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Leroux Sylvain's curator insight, July 5, 2013 2:20 AM

The name covers clocks, watchbands, and wristwatches which, “Communicate data to smartphones.”

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HTC Launches Aggressive Brand Refresh to Take On Samsung, Apple

HTC Launches Aggressive Brand Refresh to Take On Samsung, Apple | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

A new tagline, "Everything Your Phone Isn't", new showroom concept in shopping malls and a global HTC Experience tour to engage customers on the go.

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Daniel Jurado's curator insight, April 9, 2013 4:24 PM

Interesante , tendremos que estar pendiente de este nuevo HTC

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Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index - Forbes

Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index - Forbes | Brand Marketing & Branding | Scoop.it
If you watched the commercials on the Super Bowl this past Sunday it won’t come as a surprise that consumers desperately need greater levels of emotional engagement, if marketers want to – not just entertain – but actually sell products and build...
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Your Guide To The Top 10 Social Video Brands

Your Guide To The Top 10 Social Video Brands | Brand Marketing & Branding | Scoop.it
GoMedia recently compiled the top 100 brands on video, so with that in mind, we delve into each brand and find out what they did to reach the top...
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Android Tops LGBT Favored Brands in U.S.

Android Tops LGBT Favored Brands in U.S. | Brand Marketing & Branding | Scoop.it

Google’s Android mobile operating system is #1 on the top 20 brands favored by the LGBT community, according to...

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