Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat

How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat | Brand Marketing & Branding | Scoop.it
Some brands are still trying to figure out how to leverage WeChat. Anyone looking for ideas might check out what Burberry, Pepsi and McDonald's are up to.
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Should Pepsi Change its Name?

Should Pepsi Change its Name? | Brand Marketing & Branding | Scoop.it
The soda is what the company is named after, but with just 11% of PepsiCo's earnings before interest and tax coming from its North American drinks business, is it time for a re-brand?
Sylvain Leroux's insight:

Is it time for the company to re-brand as CheetosCo?

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Apar Sethi's curator insight, March 20, 2013 10:35 PM

Changing the Brand Name is a big risk for a Multi National Company like Pepsi. Cusromers and Stakeholders connected to this company have built a relaition with the brand Pepsi which had been maintained since several years. Changing the name can cause a huge shift in the effectiveness of Brand Awareness and Recognition they have created since the start. Many parts of the world may not be in a link with social media which may cause a huge loss due to no effective communication between the company and the customers. A good market research and forecast should be practise before taking a big step.

Luke Mariner's comment, March 21, 2013 6:02 AM
I agree, Pepsi changing their name is definitely a risk. It takes time and care in order to build a large, known and favoured brand. It relies on the company behaviour to be remembered differently from competitors and reoccurring purchases (as well as emotions) from consumers to build loyalty. There are also so many used and taken brand names these days, so the question also has to be asked whether it would be a damaging move to change the name and risk the reputation so far. A businesses name and logo reflects that companies values and goals, and if the name changes there is also the risk of losing the emotional commitment from consumers. A well identified and researched strategy would need to be used.
Rohit Bansal's curator insight, September 22, 2014 9:16 PM

Changing the Brand Name is a big risk for a Multi National Company like Pepsi. Cusromers and Stakeholders connected to this company have built a relaition with the brand Pepsi which had been maintained since several years. Changing the name can cause a huge shift in the effectiveness of Brand Awareness and Recognition they have created since the start. Many parts of the world may not be in a link with social media which may cause a huge loss due to no effective communication between the company and the customers.

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PepsiCo Greater China Region 'Bring Happiness Home' mini-movie

This is the first innovative PepsiCo-wide campaign for China's Spring Festival that covers three of PepsiCo Greater China Region's major brands.
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YouTube Partner Program

YouTube Partner Program | Brand Marketing & Branding | Scoop.it

Via Leroux Sylvain
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Leroux Sylvain's curator insight, June 21, 2013 9:56 AM

YouTube has signed American Express, GE, Johnson & Johnson and PepsiCo as the inaugural class of brands to join its Partner Program, which will team content creators with brands to produce engaging, branded content on YouTube.

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How TaskRabbit Works

For four weeks, from now through Nov. 12, Pepsi NEXT lovers can sign up for a chance to get their very own "TaskRabbit," a personal assistant to whom they can outsource one task (such as waiting in line or walking a dog) for one hour. The fully-vetted assistant will, of course, arrive with a Pepsi NEXT in hand for the winner to enjoy during their hour off.
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