Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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LA 2024 Unveils Official Logo And Slogan Inviting The World To Follow The Sun

LA 2024 Unveils Official Logo And Slogan Inviting The World To Follow The Sun | Brand Marketing & Branding | Scoop.it

BY LA 2024 | FEB. 16, 2016, 7:03 P.M. (ET) LOS ANGELES - Los Angeles 2024 today unveiled the official logo and slogan for its candidature to bring the Olympic and Paralympic Games back to the United States for the first time in 28 years.

Sylvain Leroux's insight:

The soaring figure of the logo is a symbol of athletes reaching for their dreams, the original Spanish name for Los Angeles "the City of Angels," and the Angeleno spirit of optimism and progress that defines Southern California.

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BMW opens its first brand retail store in Paris and aims for the utopian single customer experience

BMW opens its first brand retail store in Paris and aims for the utopian single customer experience | Brand Marketing & Branding | Scoop.it
Ferrari were the innovators in this space back in 2007, led by their Head of Sales, Marketing and Communications at the time - Dany Bahar.
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Paris 2024 Olympic bid slogan, Eiffel Tower venue renderings unveiled

Paris 2024 Olympic bid slogan, Eiffel Tower venue renderings unveiled | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

The slogan is “La force d’un rêve,” or “The strength of a dream.”

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