Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Nike, partnering with Footaction chain, to debut Jordan Brand stores called Flight 23

Nike, partnering with Footaction chain, to debut Jordan Brand stores called Flight 23 | Brand Marketing & Branding | Scoop.it
Miller reportedly turned down the opportunity to interview for the vacant NBA Players Association presidency; first Jordan Brand store to open in New York City
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Chrysler cites Nike, Starbucks in strategy to personalize brand

Chrysler cites Nike, Starbucks in strategy to personalize brand | Brand Marketing & Branding | Scoop.it
The Chrysler brand competes against other auto brands like Ford and Chevrolet. But Saad Chehab, president and CEO of Chrysler, has a few other business comparisons.
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Luna Phan's curator insight, April 9, 2013 9:22 AM

By differentiating its product with other Benchmark's, Chryler had built it brand as an luxury product with limited edition and own designed in request. Customer's ownership can be fulfilled by adding some more personal details to the car. This may higher customer's satisfation as well as the brand value.  

Ilona Hussain's comment, April 9, 2013 10:25 PM
I found it very interesting how Saad Chehab decided to use the same concept as Starbucks of personalizing products. After reading the first part of the article I was unsure as to how he would go about implementing this concept; it would be very difficult (as well as expensive) to create a car which was tailored to an individual consumers personal taste. However the way Chehab implemented the new company strategy I believe was very successful. Attracting the attention of a worldwide artist like 50cent would definitely be good PR for the company especially when the music video the car features in has already been viewed 35 million time
Shiv Batta's comment, April 10, 2013 12:44 AM
Interesting. Some companies strive to create the largest target market possible, while others establish smaller segments of the market they wish to aim their product at. So in this case Chysler, which just has 3 models of cars, is attempting to become more personable. In order to be successful at indiviualising their cars, I would think that the company must be able to collect information on the individual being marketed to.
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Nike takes social media in-house

Nike takes social media in-house | Brand Marketing & Branding | Scoop.it
Sport brand takes social campaigns away from agencies to get closer to fans.
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33 Brands Using Instagram The Most Effectively

33 Brands Using Instagram The Most Effectively | Brand Marketing & Branding | Scoop.it

Instagram is still less than 2 years old but with close to 100 million users brands around the world are starting to see it as a platform where they s...

(source @richardvs)

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It’s Official: Chanel Is The Coolest Fashion Brand

It’s Official: Chanel Is The Coolest Fashion Brand | Brand Marketing & Branding | Scoop.it
CHANEL has been named the world’s coolest fashion brand, closely followed by Prada and Alexander McQueen.
Sylvain Leroux's insight:

Apple topped the chart, car brand Aston Martin took second place, while...

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Adidas unveils new global brand strategy

Adidas unveils new global brand strategy | Brand Marketing & Branding | Scoop.it
Sportswear manufacturer switches to product-led platform to appeal to runners.
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Your Guide To The Top 10 Social Video Brands

Your Guide To The Top 10 Social Video Brands | Brand Marketing & Branding | Scoop.it
GoMedia recently compiled the top 100 brands on video, so with that in mind, we delve into each brand and find out what they did to reach the top...
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