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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Coca-Cola Life: Coke with fewer calories and less sugar to tackle obesity (?)

Coca-Cola Life: Coke with fewer calories and less sugar to tackle obesity (?) | Brand Marketing & Branding | Scoop.it
Critics say the new drink still contains more than four teaspoons of sugar, one quarter of a child's recommended daily intake
Sylvain Leroux's insight:

New version of the iconic Coca-Cola bestselling soft drink.

A move on a healthier way, but the green branding packaging should be misleading consumers as the beverage still contain a hight level of sugar...

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New Balance Opens Its First North American Experience Store In New York City's Flatiron District

New Balance Opens Its First North American Experience Store In New York City's Flatiron District | Brand Marketing & Branding | Scoop.it
NEW YORK, Aug. 11, 2011 /PRNewswire/ -- New Balance announces today the opening of its first North American...
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