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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Daft Punk Rides 'Get Lucky' High with Durex Condom Tie-In

Daft Punk Rides 'Get Lucky' High with Durex Condom Tie-In | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

French dance sensation Daft Punk want their fans to have a good time, albeit responsibly. With that, the duo has partnered with Durex to release a “Get Lucky” brand of condom, named for...

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From Grumpy Cat to Hackathons: Brands Ready SXSW Assault

From Grumpy Cat to Hackathons: Brands Ready SXSW Assault | Brand Marketing & Branding | Scoop.it
From Grumpy Cat to hackathons, brands have some special things planned for this year's South by Southwest festival.
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Velvet Underground loses a copyright claim to Warhol's banana

Velvet Underground loses a copyright claim to Warhol's banana | Brand Marketing & Branding | Scoop.it

When you think of a certain classic rock album released in 1967 with a bright yellow illustration of a banana on the cover, what name comes to mind: Andy Warhol or the Velvet Underground?
That's one of the questions essentially at the root of a lawsuit brought by...

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Spotify gets serious with a new, streamlined logo

Spotify gets serious with a new, streamlined logo | Brand Marketing & Branding | Scoop.it
Spotify has debuted a redesigned logo with less bounce and more gravity, as the company moves to reach a wider audience and expand its services. The subscription streaming service's old logo used...
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Victor Stonex's curator insight, May 8, 2013 12:45 AM

Spotify creating a new symbolic logo as it specifies a more approachable market strategy. As the Spotify expands professionally, the logo will be representing the company as a large industry throughout the market realm, helping its audience to recognize the logo, and deliberately think of Sportify.

Olivia Gibb's comment, May 8, 2013 9:46 PM
Its a good move for sportify creating a logo that is neater and more linked to their brand image however changing a reconigsed brand logo can also have negative impacts on consumers as they are more familiar with the old brand logo and adding a new one may cause for confusion in consumers
Sarah Daniel's comment, May 9, 2013 9:52 PM
While I do agree that changing a brand logo can have negative effects, I also think that in this particular case it is still similar enough that consumers will still see it as recognisable. Thank-you Victor for your insight into how this will benefit the company due to its representation of the company as a larger industry. Personally, I prefer the old logo but I still would agree that it is beneficial.
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AC/DC Rocking Signature Brand of Beer

AC/DC Rocking Signature Brand of Beer | Brand Marketing & Branding | Scoop.it
Hard rock and beer go together swimmingly, don't you think? Various rock acts have released their own official brews in the past, and Australian legends
Sylvain Leroux's insight:

People and alcohol business:
after George Clooney's Tequila, Casamigos, Richard Gere's Tuscan Wine Label, Dogfish Head's Grateful Dead Beer, the French Chef Joël Robuchon's Asahi Beer and Brad Pitt and Angelina Jolie's "Pink floyd" (Miraval) wine, AC/DC now launch it's own beer.

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