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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Motorola Rolls Out First Ad for Moto X Smartphone

Motorola Rolls Out First Ad for Moto X Smartphone | Brand Marketing & Branding | Scoop.it
the first phone from google-owned motorola, the moto x, will be assembled in the u.s., according to a patriotic new ad campaign.
Sylvain Leroux's insight:

With the tagline "Designed by you. Assembled in the USA"

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Intel Inside ignites mobile branding war

Intel Inside ignites mobile branding war | Brand Marketing & Branding | Scoop.it

As the mobile computing wars heat up, chipmakers that supply the crucial components inside smartphones and tablets aim to grab more of the glory.Not content to remain in the...

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Google Hires Guy Kawasaki to ReInvigorate Motorola Brand

Google Hires Guy Kawasaki to ReInvigorate Motorola Brand | Brand Marketing & Branding | Scoop.it
Google definitely got itself a solid portfolio of devices and technologies when it acquired Motorola Mobility, but if the Motorola brand doesn’t exactly stir strong feelings in you, you’re not alone. Google itself apparently feels the same way.

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Lance Holland's curator insight, March 18, 2013 4:35 AM

Googles strong brand has allowed the company to extend the brand by acquiring Motorolla. Google brands strength has made this an acceptable move o consumers and should help to negate any hard feelings of loyal Motorolla customers. Additionally, Motorolla consumers are now exposed to Googles brand through the acquisition. this article reinforces the importance of brand strength and what sit allows company's to acceptably do, and further enhance their brand.

Kasem Tanom's comment, March 18, 2013 6:14 AM
I agree with you google is a strong brand and by working along side Motorolla it will help increase brand awareness and strength and will benefit both companies as they are enhancing their brand and more consumers will be exposed to brand aware of the two brands which in the end may result in the two companies forming stronger relationships with consumers. A question which I need to ask is do you think Imc plays a major role in branding for the two companies?
Gavin Lionheart's comment, March 18, 2013 6:43 AM
Motorolla is an extremly popular used phones, by using google as said above can create strong brand awareness and strength to benefit companies. By exposing Motorolla to google they are able to form a relationship which will give equal benefits to both successful companies.