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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Pinterest Launches First Paid Ads With Kraft, Gap and Others

Pinterest Launches First Paid Ads With Kraft, Gap and Others | Brand Marketing & Branding | Scoop.it
Pinterest is finally going to make some money through the launch of promoted pins, according to sales chief Joanne Bradford.
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YouTube teases new logo on Facebook and Twitter

YouTube teases new logo on Facebook and Twitter | Brand Marketing & Branding | Scoop.it
YouTube has surreptitiously unveiled a striking new logo that does away with the plump, simplistic lettering that it's used for years now. In its place, the new logo features a two-tone red and...

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Leroux Sylvain's curator insight, September 2, 2013 5:13 AM

BTW, the YouTube logo is not going away, but the extended usage of YouTube on mobiles and tablets needed needed a new play button for apps and icons.

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Samsung Gear brand name revealed in trademark filing | Digital Trends

Samsung Gear brand name revealed in trademark filing | Digital Trends | Brand Marketing & Branding | Scoop.it
A trademark filing has revealed Samsung may use the brand name Samsung Gear for a range of wearable technology products, including a smart watch which will link to your smartphone.

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Leroux Sylvain's curator insight, July 5, 2013 5:20 AM

The name covers clocks, watchbands, and wristwatches which, “Communicate data to smartphones.”

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Microsoft Pokes Fun at Apple, Samsung Loyalists as Mobile Wars Rage On

Don't fight. See why now's the time to switch to the Windows Phone Nokia Lumia 920: Engadget's Readers Choice Smartphone of the Year. Make the switch: http:/...

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Leroux Sylvain's curator insight, April 30, 2013 6:32 AM

Don't fight. Switch ;P

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Spotify gets serious with a new, streamlined logo

Spotify gets serious with a new, streamlined logo | Brand Marketing & Branding | Scoop.it
Spotify has debuted a redesigned logo with less bounce and more gravity, as the company moves to reach a wider audience and expand its services. The subscription streaming service's old logo used...
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Victor Stonex's curator insight, May 8, 2013 12:45 AM

Spotify creating a new symbolic logo as it specifies a more approachable market strategy. As the Spotify expands professionally, the logo will be representing the company as a large industry throughout the market realm, helping its audience to recognize the logo, and deliberately think of Sportify.

Olivia Gibb's comment, May 8, 2013 9:46 PM
Its a good move for sportify creating a logo that is neater and more linked to their brand image however changing a reconigsed brand logo can also have negative impacts on consumers as they are more familiar with the old brand logo and adding a new one may cause for confusion in consumers
Sarah Daniel's comment, May 9, 2013 9:52 PM
While I do agree that changing a brand logo can have negative effects, I also think that in this particular case it is still similar enough that consumers will still see it as recognisable. Thank-you Victor for your insight into how this will benefit the company due to its representation of the company as a larger industry. Personally, I prefer the old logo but I still would agree that it is beneficial.
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Google Business Brand New Baby


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Leroux Sylvain's curator insight, March 7, 2013 11:23 AM

Google's new Ad is one more time so great! Lots of emotion showcasing smoothly its products (maps, Chat and Google Plus).
Nice job!

E-Strands Ltd's curator insight, March 11, 2013 8:40 AM

Google's bag of tricks.

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How Coke Spread Happiness (and Cokes) via Mobile

How Coke Spread Happiness (and Cokes) via Mobile | Brand Marketing & Branding | Scoop.it

Another great initiative via mobile. [see the video!]

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Virgin Mobile's Boob-Flashing Spot Gets Covered Up

Virgin Mobile's Boob-Flashing Spot Gets Covered Up | Brand Marketing & Branding | Scoop.it

Check out this dreck—a Virgin Mobile commercial from South Africa that was just banned for appearing to sexualize young girls. The ad shows four girls flashing their breasts at a rock star on a red carpet.

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Cisco Launches Connected Billboard in San Francisco - Advertising Age

Cisco Launches Connected Billboard in San Francisco - Advertising Age | Brand Marketing & Branding | Scoop.it

Drivers Will Get Messages Based on Speed


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Leroux Sylvain's curator insight, May 14, 5:26 AM
 

Drivers Will Get Messages Based on Speed

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Official Designed by Apple in California Trailer

Designed by Apple This is it. This is what matters. The experience of a product. How it makes someone feel. When you start by imagining What that might be li...
Sylvain Leroux's insight:

Last corporate campaign "Designed by apple California".

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Motorola Rolls Out First Ad for Moto X Smartphone

Motorola Rolls Out First Ad for Moto X Smartphone | Brand Marketing & Branding | Scoop.it
the first phone from google-owned motorola, the moto x, will be assembled in the u.s., according to a patriotic new ad campaign.
Sylvain Leroux's insight:

With the tagline "Designed by you. Assembled in the USA"

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HTC Launches Aggressive Brand Refresh to Take On Samsung, Apple

HTC Launches Aggressive Brand Refresh to Take On Samsung, Apple | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

A new tagline, "Everything Your Phone Isn't", new showroom concept in shopping malls and a global HTC Experience tour to engage customers on the go.

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Daniel Jurado's curator insight, April 9, 2013 7:24 PM

Interesante , tendremos que estar pendiente de este nuevo HTC

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Apple brand less 'inspiring', survey says

Apple brand less 'inspiring', survey says | Brand Marketing & Branding | Scoop.it
Technology giant Apple is perceived as less "inspiring" than it was three years ago, a brand survey suggests.
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Intel Inside ignites mobile branding war

Intel Inside ignites mobile branding war | Brand Marketing & Branding | Scoop.it

As the mobile computing wars heat up, chipmakers that supply the crucial components inside smartphones and tablets aim to grab more of the glory.Not content to remain in the...

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